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Trending Sources

Eloqua Experience 2010

LeadSloth

It’s the result of 2 years of hard work, and it looks very good. The revamped user interface makes working with Eloqua a lot of fun. Eloqua has more information about this in a blog post.

The State of the Blogosphere 2010

delicious b2bmarketing

The State of the Blogosphere 2010 Since 2004, Technorati has published its annual State of the Blogosphere report. Half of all bloggers who responded are currently working on their second blog. 2011 is the year of information curation and the dawn of the curator.

Best Email Marketing Tips, Tactics and Metrics of 2010

Webbiquity

How can you use email marketing most effectively and avoid overloading your recipients with information? Find the answers to those questions and others here in more than two dozen of the best email marketing guides of the past year. How can marketers craft email subject lines that work?

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity

Twitter users frequently exchange information about products and services.” You’ll find the answers to these questions and many more here in 50 of the best Twitter tools, posts, how-to guides and rants of 2010 so far.

Best LinkedIn Guides, Tips and Tactics of 2010

Webbiquity

And on the buying side, a study from the ITSMA revealed that “LinkedIn is used by 58% of the respondents to find information or to talk to colleagues about solutions in the context of a purchase. participating in groups and answering questions).

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity

Noting that “Smart and savvy companies have positioned themselves as authoritative experts and trusted sources of information by creating their own content,&# Gordon Plutsky outlines a six-step process for consistently connecting with prospects through relevant, compelling content. Among these nuggets of fold wisdom: “Be a friend to get a friend,&# “Plan yer work and work yer plan&# and “It is just darn right rude to auto DM when Tweeters follow ya’!&#.

Media 28

Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

Best of B2B Marketing for September 2010. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Social media and the big conversation “fail” - grow - Practical Marketing Solutions , September 26, 2010 I am feeling sad and a bit ashamed of myself. It’s a fantastic question. B2B Voices , September 1, 2010 Image via CrunchBase. Doesn’t this take a lot of work?

B2B Social Media Marketing -- Does It Work?

delicious b2bmarketing

Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work? Real-Time Activity Stream B2B Social Media Marketing -- Does It Work? The big question here is, however, does a B2B social media marketing campaign actually work?

SEM 23

Improve Service with a Customer Touch Point Map

B2B Marketing Traction

Open up and ask the question, “How can we do it better?” They will like you more for the effort and you will get information you may not have known before. Tweet.

Top 25 Articles and 8 Topics in B2B Marketing for March 2010

B2B Marketing Zone Posts

March 2010. Great stuff in the world of B2B Marketing for March 2010. We’ve hit a new low: The shittiest social media marketing plan ever - grow - Practical Marketing Solutions , March 10, 2010 A local news and media company is getting into the social media consulting business. Real Examples of Social Media ROI - Customer Experience Matrix , March 19, 2010 Summary: some published examples of “hard&# ROI from social media. March 5, 2010. March 12, 2010.

Stats 18

The 39 Social Media Tools I’ll Use Today

delicious b2bmarketing

I’m working on a Fan Page that will be launching next month). This is one of the plug-ins that doesn’t sync well with Disqus, so it’s not working as well as it used to, pre-Disqus. It works like bit.ly, but incorporates all URL shorteners into the data mix.

Link 62

17 Questions On How To Build A Content Marketing Strategy [Q&A]

B2B Marketing Insider

After the webinar, we received dozens of questions. We condensed them into these 17 questions on how to build an effective content marketing strategy and worked across our team to come up with our best answers based on our experience with over 200 brands from around the world.

11 Myths of Social Media Marketing

Webbiquity

This person is answering questions about your products and/or services, responding to or redirecting complaints, sharing interesting content, providing more information…you’ll probably want to be a bit careful about who gets this responsibility. -> 2.

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. stage, many new questions arise. 6 Basic Questions For Social-Optimizing Your Company Website by BlueGlass.

33 (of the) Best Marketing Strategy Guides and Insights of 2010

Webbiquity

Sometimes it’s essential to step back from everyday marketing tactics to ask the bigger questions: not just “ how do we get more people to `like’ us on Facebook? &# or “what apps should we be adding to our Facebook page?&#

Finding The Time To Tweet or Blog?

B2B Marketing Insider

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 9, 2010 9 Subscribe Finding The Time To Tweet or Blog?

How to Calculate Social Marketing ROI

Paul Gillin

They do assume that a company has a rich set of historical data to work with, which is often not the case. Most of these early adopters work for companies with adaptive, change-oriented management. But choosing the tool isn’t nearly as important as knowing how to put it to work.

ROI 57

B2B social media case studies - 3 you can learn from and why they work

delicious b2bmarketing

Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. These case studies were both informative humorous.

36 (of the) Best Facebook Guides, Stats and Rants of 2010

Webbiquity

It started 2010 with roughly 350 million users and is now on its way to 600 million. She then offers five recommendations for B2B Facebook use including offering a mix of original content and industry news, and asking questions. It’s hard to overstate the impact of Facebook.

Stats 67

Marketing Automation Trends for 2010

LeadSloth

In this post I want to focus on the trends in Marketing Automation for 2010. 1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured? (3) In 2010 you’ll start to hear about marketing methods. Manticore Technology wishes you a full-funnel in 2010.

Best Content Marketing Guides, Tips and Tactics of 2010

Webbiquity

Get the answers to these questions and more here in some of the best guides to content marketing of the past year. He then lists five questions marketers should ask themselves to determine whether or not their content is truly “magnetic&# and likely to attract targeted buyers.

12 Social Media Tools for B2B Pre-Event Marketing

delicious b2bmarketing

LinkedIn users will be shown events that match their specific business needs based on the information they’ve added to their LinkedIn profile (Job Title, Industry, etc.), It’s a year old but the information is still useful.

35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)

Webbiquity

How to set up a Facebook fan page that works by Direct Creative Blog. Michelle Bowles offers five tips for “making the most of your fan page&# such as keeping content fresh, encouraging interaction and offering discounts, promotions or information not available anywhere else. Doug Akin previews six new features (as of May 2010) in Facebook that enable brands to expand the functionality and engagement potential of their Facebook pages. Does Facebook Work?

4 Tips for B2B Marketing on Facebook

delicious b2bmarketing

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Startups Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : Crowd-Sourced Johnny Cash Video Scores Grammy Nomination May 20, 2010 Leyl Master Black View Comments 4 Tips for B2B Marketing on Facebook email share email share Do you like this story? Just keep it relevant to your industry and safe-for-work.

The New B2B Buyer Dialog: A Conversation with Kathleen Schaub

The Point

KS) Before the Internet, the B2B buyer making a complex decision had relatively few sources of information. The vendor sales person was the primary gateway to information the buyer needed to decide – a tremendously powerful position.

GPS 37

5 Sales Closing Techniques

B2B Marketing Insider

If you find it’s not working out for you, just bring the puppy back.” Share: Read more from Sales Alignment B2B Marketing , Lead Qualification , Sales Alignment , Telemarketing 6 Comments Post a comment Rhino B2B Telemarketing Oct 9 2010 Love it! Trinity Oct 10 2010 A very good advice.

Lead Gen Tips from Yogi Berra

Smashmouth Marketing

Yesterday I was using ConnectAndSell as a training tool and had one of our BDRs (Business Development Reps) live and working a list and three others listening in and critiquing. He was the perfect target for the client we were working on, but he was reluctant to keep the conversation going.

The Ultimate Glossary: 101 Social Media Marketing Terms Explained

Hubspot

I hope that you will pass this blog post along to others in your organization and maybe even print it out to have on hand when others have questions related to social media marketing. The purpose of these aggregators is to allow for a faster and more efficient consumption of information.

Skype 33

6 Rules for Content Marketing

Modern B2B Marketing

Marketers are working hard to create great content that can be used to create sales leads , drive website traffic, promote brand, and educate customers and prospects. It closes a gap – content marketing should answer a business question or problem.

Rules 31

The Three Biggest Mistakes Companies Make with B2B Websites

delicious b2bmarketing

FAQs – Multiple FAQ pages regarding different aspects of your business answer people’s questions as well as drawing them to your site via search. Dianna has been quoted in numerous blogs, books, and articles; her work is also featured in David Meerman Scott’s book, World Wide Rave.

FAQ 27

Integrate Social Networks with your Corporate Website with ‘Social Sign On’

delicious b2bmarketing

The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist?

Top 24 B2B Marketing Posts in February

B2B Marketing Zone Posts

February 2010. Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009 - Webbiquity , February 1, 2010 Social media marketing activity exploded in 2009, and so did coverage of these practices. Thought-provoking social media trends - grow - Practical Marketing Solutions , February 3, 2010 The Economist is one of my favorite magazines. But you can do much more to make that newsletter and its content work harder for your organization.

Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast

B2B Marketing Zone Posts

April 2010. Five Big Shifts in Social Media Marketing - Webbiquity , April 19, 2010 Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years. HP, P&G) to the channel… The Difference Between B2B Leads and Personas - Marketing Interactions , April 17, 2010 B2B marketers have relied on lead definitions to define their marketing programs for years.

5 Ways to Segment Your Lead Nurturing Campaign

The Point

Another is to utilize progressive profiling: asking incremental qualifying questions as part of the nurturing process.

Tips For Making That “Networking” Meeting More Fruitful

Paul Gillin

Back in the early days of my career, I made a point to go on frequent informational interviews. I’ve always advised young career-seekers to get as many informational interviews as they can. Over the past 20 years, the informational interview has been replaced by "networking.&#

LinkedIn: Building Your B2B Social Capital

MLT Creative

To explain, social capital bridges social ties in order to provide opportunities for people to access information, resources, etc. This gives you the ability to connect to people and access information you would never have had before. and exchanging information.

Marketing Metrics 101 for B2B Startups

delicious b2bmarketing

Oct, 2010 38 Comments I think people are finally coming around to the idea that good marketing requires good measurement. Oct, 2010 at 9:39 am A comment and a question. Oct, 2010 at 12:09 pm Hi Hakan, Thanks for the comment. Oct, 2010 at 10:36 am Great post.