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A fascinating “hardcore” B2B social media success

grow - Practical Marketing Solutions

The company began with research to find out where customers were receiving their information, their participation in the social web, information needs and the current “state of the conversation&# for the ShipServ brand. Generated over 1,000 downloads of a white paper.

How to enhance information absorption for your white paper?

Ambal's Amusings

Many companies are producing video white papers as online presentations based on information that would normally go into a printed white paper. Visual connection seems to engage viewers better and also enhance information absorption. IBM video white paper.

Trending Sources

How to write lead generating white papers?

Ambal's Amusings

White papers are powerful sources of lead generation. We asked our panel of white paper experts "What are the top 2 components of a white paper that is most effective to generate leads?" He is also the author of the White Paper Pundit blog.


Best Content Marketing Guides, Tips and Tactics of 2010


E-newsletters, blogs and white papers are among the most popular types of content. While social media, mobile and online video are increasing in importance, traditional email newsletters remain among the most popular delivery vehicles.

Know Thy Audience: Business and Technical White Papers

Ambal's Amusings

Do you know your white paper audience? Are those concerns being addressed in your white papers? "Technical white papers are radically different from business-oriented white papers in size, format, and use of terminology."

The White Paper Question: To Gate or Not To Gate?

Ambal's Amusings

We asked white paper experts: " How should marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? Generating More Leads with Video White Papers.


How to Calculate Social Marketing ROI

Paul Gillin

Good ROI analysis almost always requires accurate historical information, which few companies have, in our experience. This would show you, for example, that registration rates are twice as high from a newsletter as from a tweet. First, we’ll compare the ROI of webcasts to white papers.

15 things marketers should stop doing and thinking in 2011

Chris Koch

All year, marketers have been telling me that they are having a harder and harder time getting noticed in traditional channels like white papers, email newsletters, and events. Creating a temporary virtual community in the run up to an event to inform and liven up in-person meetings at the event. Here’s a list of things I wish we would stop doing and thinking as of December 31 st : Social media. Social media cause people to waste time at work.

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Translate Features into Benefits if You Want Your Marketing.

Industrial Marketing Today

2 comments… read them below or add one } DCaledonia July 8, 2010 at 9:10 am I had heard and read a lot about putting benefits above features but wasn’t sure how to do it. Thank you for a very informative post. This white paper aims to change that perception of them.

Finding The Right Calls-To-Action For Your B2B Website

delicious b2bmarketing

MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business Finding The Right Calls-To-Action For Your B2B Website Nov 17, 2010 at 12:23pm ET by Shellie Foriska Marketers continue to search for ways to convert more website visitors into actual leads. By understanding the type of information your prospects are looking for, you can create unique Calls-To-Action specific to their needs. What additional information are they trying to gather? Exclusive videos & newsletters.

B2B Social Media Marketing -- Does It Work?

delicious b2bmarketing

Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work? Kaila Strong | Dec 6, 2010 | 0 Comments Tweet Arguably, social media marketing for B2B companies is one of the most difficult campaigns to run. Newsletter problems?

The Three Biggest Mistakes Companies Make with B2B Websites

delicious b2bmarketing

Lack of content Having an abundance of e-books, white papers, webinars, podcasts, video, etc. Articles / e-newsletter / blog – Whether you have all three or just one, this type of content educates site visitors, shows your expertise and gets passed around via social media.

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ClickInsights: What is your favorite white paper? Why do you like it?

Ambal's Amusings

White papers come in all shapes and forms. Our Panel of White Paper Experts have written and reviewed thousands of white papers over the years. Which white paper stands out in their mind? He is also the author of the White Paper Pundit blog.


Top 24 B2B Marketing Posts in February

B2B Marketing Zone Posts

February 2010. Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009 - Webbiquity , February 1, 2010 Social media marketing activity exploded in 2009, and so did coverage of these practices. Thought-provoking social media trends - grow - Practical Marketing Solutions , February 3, 2010 The Economist is one of my favorite magazines. But you can do much more to make that newsletter and its content work harder for your organization.

Best 18

Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

I downloaded a white paper called “Understanding the Industrial Buy Cycle: How to Align Your Marketing with Your Customers’ Buying Process” from GlobalSpec that has done a very good job of explaining the four stages of the industrial buy cycle and how to match your marketing content to each stage.

Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

Those that drop off the list are often those who did not provide the right level of information to buyers or did not meet some other perceived or real need in the buyer. White papers: Without a question, this continues to be the most effective content to build your in-house list.

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

Once they find the correct part number, offer datasheets with performance characteristics, applications and tolerance information, include a way for the visitor to send a quick question to your engineering department and if applicable, add a “buy now” button to take advantage of online sales.

10 Tips for a Successful Trade Show Follow-up Campaign

The Point

A 2010 study concluded that fewer than 70 percent of exhibitors have any formalized plan or process in place for how leads are followed up after the show. Never say “to learn more” or “for more information.”

Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content. There is plenty of information out there about buyer personas. This white paper aims to change that perception of them.

Tips to Improve How You Segment Your Database

Anything Goes Marketing

Reality Bites: We’re Too Busy, We Change and We Lie One of the easiest ways to build out the profile of individuals in your database is to ask people to provide you with the information you need for your segmentation purposes and to make sales happy. Hi everyone.

Email 11

7 Mistakes Speakers Make with Presentations

Writing on the Web

The more I think about this, this “rule of 3″ should also apply to other content you publish and communicate: newsletters, blogs, white papers, ebooks, etc. We’ve often heard the brain can only hold seven things in mind.

Content Curation in B2B Marketing

delicious b2bmarketing

Business buyers typically seek additional information and resources for information on business products and services. Like the owner of a high-end art gallery, you have to sift through the information from across the web and “curate�

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

There have been many studies done over the years that indicate that price information is the very reason why most B2B buyers visit a vendor’s website. This may include basic pricing information. Your prospects will find pricing information even without your help.

Can Industrial and B2B Marketers Learn Creative Problem Solving.

Industrial Marketing Today

by Achinta Mitra on July 20, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing , Sales Strategies To be successful in industrial and B2B marketing, one has to engage with prospects and customers in a meaningful manner.

Top 10 Tips for Lead Nurturing Success

Modern B2B Marketing

A great addition to Marketo’s Resources has been the Spear Marketing Group white paper, Top 10 Tips for Lead Nurturing Success , written by Howard Sewell. For more information about inbound marketing, check out how B2B Marketers can get more leads into the funnel via inbound marketing. Make your blog an integral part of the program : Dump your e-newsletter. Tags: Lead Nurturing Modern B2B Marketing Tips best practices Testing white paper

Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

Using content or Inbound Marketing , you are able to make that key connection with your prospects by delivering specific content needed in order to make an informed decision. A white paper would fit the bill nicely here. This white paper aims to change that perception of them.

5 Things Industrial Marketers Must Do to Attract Engineers and.

Industrial Marketing Today

Anything you can do to help them find the right information quicker will score big with engineers. Lesson #3: Features are the benefits Your online marketing content may consist of images, videos, PowerPoint presentations, PDFs, white papers and pre-recorded webinars.

6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC

delicious b2bmarketing

MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC Jun 8, 2010 at 9:05am ET by Andy Komack For anyone involved in marketing their B2B companies via paid search, it’s painfully obvious that the cost of clicks can be prohibitively high. white paper download vs. request for quote) Here are some specific strategies to minimize the impact of high CPC’s 1. Exclusive videos & newsletters.

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4 Steps to B2B SEO Accountability

delicious b2bmarketing

Real-Time Activity Stream 4 Steps to B2B SEO Accountability Ryan DeShazer | May 4, 2010 | 0 Comments Tweet Though measurement and analytics tools have evolved to a new level of robustness and utility, many (if not most) B2B SEO initiatives are still judged by one primary KPI : rankings.


Blog Makeover Nets Sales Leads for Software Company

The Point

Specifically they wanted to: * generate more search traffic from medical practices looking for best practices and other information related to profitability, cash management, and related topics. The blog has resulted in one casualty: the Navicure email newsletter.

ClickInsights: What was your "Aha" moment in 2010? - Part 1

Ambal's Amusings

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? He is also the author of the White Paper Pundit blog. I use Twitter to populate my weekly Friday FREE White Paper list.

Search Engine Marketing (SEM) Best Practices


Best practice is to send them to landing page that explains why you are absolutely the best vendor on earth relative to the key term group they came from, and then give them a clear call to action (“contact us for more information;&# “download our white paper;&# etc.).

Blog Marketing: To Do Or Not to Do?

delicious b2bmarketing

By Marj Galangco | Published: 4 November, 2010 Page viewed 1788 times 0 Its shocking how many small businesses who are actively marketing themselves online still dont have blog marketing in their marketing mix. Thanks for this information.

12 Tips For B2B Marketers to Excel in Twitter

Modern B2B Marketing

ReTweeting accomplishes three goals; one, it allows you to share additional relevant information with your followers. When news breaks in the B2B arena, consider sending out updates and insightful information to followers and encourage them to share it with their audience. One key to B2B social media success is sharing original and insightful information. Any successful B2B social media plan includes strategies and tactics to forge relationships and build a brand.

Content SEO

delicious b2bmarketing

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. It’s helpful to know what types of documents or information is published as you build out your content strategy and optimization plan.

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)


20-something business buyers are roughly twice as likely to seek information or advice from social media as the generation before them (31- to 40-year-olds) and almost four times more likely to than the baby boomers (51- to 60-year-olds).

Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

And they use different sources to get their information. Here’s a chart from Enquiro’s white paper, “Building Business Online: Your Digital Persuasion Portfolio” that shows how specific content from your website plays a role at different stages. Copyright © 2010 Tiecas, Inc.

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Focus on Content in B2B Marketing

Industrial Marketing Today

Now, B2B content marketing’s agenda is to educate and inform customers and prospects. Educate, inform and provide value to customers and prospects. Here’s a short but highly informative slide show that explains how to use content effectively as inbound marketing.

Is Your Industrial Website Still Just a Business Card?

Industrial Marketing Today

by Achinta Mitra on August 24, 2010 in B2B Lead Generation , Industrial Websites , Website Design & Development Unless you’ve been on a very long sabbatical from industrial and manufacturing marketing, you very well know that your website should be the hub of your online marketing.

Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Industrial Marketing Today

He also said, “Use of information from social media sources and web mining is growing as sales professionals are looking to leverage every piece of intelligence they can find to help progress deals.&# This white paper aims to change that perception of them.