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Do You Have a Marketing Plan for 2010?

B2B Marketing Traction

If you haven’t yet done your marketing plan for 2010, don’t panic. The e-Newsletter that you send to the prospect should repeat the look and feel and messaging. Offer your content online in a variety of media, so that prospects can pick and choose how they want to receive your information. There is still time.

Planning 100
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B2B Lead Generation Blog: Where do Your Email Newsletters go?

markempa

« Avoid wasting your Pay-Per-Click lead generation budget | Main | Podcast: Sales and Marketing the Six Sigma Way » Where do Your Email Newsletters go? If you currently are sending e-newsletters, heres an idea for you consider. You can apply this concept to your existing e-newsletter. Email Heaven?

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ClickInsights: What was your "Aha" moment in 2010? - Part 1

Ambal's Amusings

Prior to this year, my perception of Twitter was that of a useless text-messaging medium designed to send friends obscure personal information. Instead, I have come to realize that Twitter is a highly influential way to build social networks and relationships, quickly find specific business information, and track the release of white papers.

Paper 100
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Best Content Marketing Guides, Tips and Tactics of 2010

Webbiquity

E-newsletters, blogs and white papers are among the most popular types of content. While social media, mobile and online video are increasing in importance, traditional email newsletters remain among the most popular delivery vehicles. 59% of marketers increased spending on content last year, while just 7% cut that area.

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8 Steps to Success with Manufacturing Marketing

Oktopost

When you think of it the buying journey of 2020 is not the same as 2010, and definitely not the same as pre 2000. Moreover, nearly half of B2B buyers used web searches in their process to seek information before making a purchase. . Ensuring that they find the relevant information about your business is part of digital marketing.

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The Techniques Behind Mail Client Unsubscribe Links

Goolara

Of course, we’d all rather have no unsubscribes from our painstakingly crafted newsletters and promotional mailings, but you can’t please everyone, and having a recipient unsubscribe is vastly superior to having them mark your email as spam. Microsoft started offering unsubscribe and block features in Outlook as early as 2010.

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Lead Gen Tactics from 4 MarketingSherpa Case Studies

markempa

Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. 150% increase in lead generation from 2010 to 2011. What were the results?