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Creating Engagement in B2B Marketing

Buzz Marketing for Technology

You can call it Inbound Marketing (like the folks at HubSpot do) or you could call it Content Marketing (like the folks at Junta42 do) but whatever you call it this is the basis for all your online activity. Their platform is good up to 20,000 people and we had 24,000 signed up for our January 19, 2010 virtual event.

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How to Train Your Brain to Write More Concisely: 6 Creative Exercises to Try

Hubspot

4) Simplify Wikipedia paragraphs. You might be thinking, but Wikipedia articles are already concise. Wikipedia is definitely a no-fluff zone, which is why this exercise is so stellar. The company introduced the HubSpot software in beta in 2006 and officially launched it in December 2007. million in 2010.

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Focus on Content in B2B Marketing

Industrial Marketing Today

Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.” .&# (See Content Marketing – The Ultimate Cheat Sheet ). Copyright © 2010 Tiecas, Inc.

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Why Customer-Centric Brands Should Avoid Stealth Marketing

Hubspot

In 2010, BlackBerry hired actresses to flirt with men at bars and tell the clueless bachelors to put their numbers in BlackBerry phones that the company gave to the actresses. Image Credit : Wikipedia. BlackBerry. Image Credit: New York Daily News. No actress ever called any of the men. Whole Foods Market.

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13 Mind-Bending Social Media Marketing Statistics

Hubspot

Every day, 2,300 new Wikipedia articles are created, adding to its 17 million articles, with contributions from 91,000 active contributors. billion will be spent to advertise on social networking sites in 2011, a 55 percent increase over 2010. Connect with HubSpot : 35 hours of video footage is uploaded to YouTube every minute.

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One-Hit Holiday Wonders: Popular Products That Totally Tanked in the 2000s

Hubspot

According the Huffington Post , it only took until 2010 for 25 million Americans to have Snuggies. That’s the opening line of a 2010 CNBC article about the Shake Weight: the almost too-suggestive-and-weird-to-be-true oscillating dumbbell that racked up more than $40 million in sales in 2010. My answer: market saturation.

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Social Media Marketing Lessons From Justin Bieber

Hubspot

As of July, 2010, 16 year-old Justin Bieber is the most searched for celebrity on the internet and has the most viewed youtube video in history. ” According to his Wikipedia page , Justin was “discovered” when Scooter Braun, a talent agent, accidentally came across one of the videos his mother uploaded to youtube.