Lead Generation Best Practices Part 6: Fewer Leads Are Better
DECEMBER 9, 2010
There is a counter-intuitive relationship between lead volume and sales performance. With sales organizations facing lower numbers, it seems logical to turn to volume lead generation to fill their pipelines with more and more sales leads in hopes that some will turn into sales. After all, shouldn't more leads deliver more opportunities? Money is wasted on sales lead generation programs that don’t work.