The Top 3 Priorities for 2010 Marketing Budgets
Online Marketing Institute
NOVEMBER 2, 2009
Create helpful and link-worthy content, optimize your pages, and get other sites linking to yours in order to improve your site’s position in the search engines. For generic term searches, SEO helps get your site in the top results. SEM gets you on the front page for any keywords you bid on, but only in the paid search results.
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