Top Takeaways From Blogwell Philly 2010

Marketing Insider Group

Share: Read more from Social Media Blog , Blogwell , Marketing Innovation , Social Media , Social Media Campaigns 1 Comment Post a comment Trackbacks & Pingbacks BlogWell 2010: SAPs Social Media Strategy | SAP Web 2.0

BtoB 2010 Lead Generation Guide

B2B Lead Generation

BtoB Magazine just published their 2010 Lead Generation Guide. BtoB: 2010 Lead Generation Guide The guide contains information about trends, expert columns, market statistics and vendor lists. I recommend you check it out.

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Social Media Marketing Strategies for 2010

Webbiquity

Marketing Sherpa last week released its 2010 Social Media Marketing Benchmark report. Among the key findings from the report: Despite the lingering economic malaise, companies across virtually all industries plan to increase budgets for social media marketing in 2010.

Lead Generation Programs That Work

Marketing Insider Group

During my presentation titled Lead Generation Programs That Work I walked through the 5 Steps to Achieve Lead Generation ROI. I concluded with a discussion of the tactics to consider in future demand generation efforts.

2010 Will Bring New Features to Demand Generation Systems

Customer Experience Matrix

Summary: the demand generation market will continue to grow in 2010, and it may attract some new, big competitors from outside the industry. But the real excitement will be features that expand the scope of demand generation products to support inbound marketing, better measurement, and more efficient content creation. 2009 was a year of tremendous growth for demand generation systems (a.k.a. What will 2010 bring?

Top Social Media and Marketing Books of 2010

Webbiquity

In Maverick Marketing: Trailride into the Wild West of New Marketing , Tom Hayes invites readers on a gallop through the new west of innovative marketing campaigns, to help generate new ideas to stand out from the herd… The Truth About Search Engine Optimization by Rebecca Lieb.

Best Social PR Guides and Tips of 2010 (So Far)

Webbiquity

Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far. Among the tools noted are Omniture (web and social media analytics), Eloqua (marketing automation / demand generation software) and Twitalyzer (Twitter-specific measurement).

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Marketing Automation Trends for 2010

LeadSloth

In this post I want to focus on the trends in Marketing Automation for 2010. David Raab , Raab Associates & author, Raab Guide to Demand Generation Systems. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. In 2010 you’ll start to hear about marketing methods. At Marketbright, we believe Agile Marketing will emerge as a popular methodology so marketing professionals can adapt and survive in 2010.

Two Encouraging Lead Generation Trends in July 2010 Report

ViewPoint

B2B Marketing Events 2010

LeadSloth

I’ve compiled a list of the events that matter: B2B Marketing Events for 2010. They have high-quality presentations on both lead generation and lead management. Tags: Demand Generation b2b marketing marketing events

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B2B Lead Generation Using a Business Blog

Industrial Marketing Today

On the other hand, the sales team is probably complaining about the quality of B2B leads generated by your marketing team. HubSpot in their recent study of over 1,400 small- and medium-sized businesses, found that marketers with blogs generate 67% more leads.

Best Email Marketing Tips, Tactics and Metrics of 2010

Webbiquity

It’s direct, cost-efficient, and, done properly, still an effective channel for lead generation, nurturing and sales. 3 items that should be in your 2010 email budget by BtoB Magazine.

White Paper Success Summit 2010

Ambal's Amusings

If you’re a marketer who wants to unleash the power of the mighty white paper to reel in qualified leads, White Paper Success Summit 2010 will show you how. What is White Paper Success Summit 2010? Who will present at White Paper Success Summit 2010?

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B-to-B Lead generation: What Enterprise-size Companies Should be Doing Differently in 2010

Sales Lead Insights

If you are responsible for business-to-business lead generation at a large company, don’t miss this webcast! Lead Gen in 2010: Learn What is Working Best Right Now. January 27, 2010 at 11:00 am PST (2:00 pm EST). The webcast will be moderated by Mike Wallen , CEO of the Lead Dogs and presented by Albert Springall , Senior Marketing Manager at Microsoft and B-to-B lead generation expert (yours truly) M.

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SAL is the Glue that Binds Sales and Marketing in Lead Generation

Industrial Marketing Today

Clearly defining and understanding the implications of MQL, SAL and SQL are critical to the success of B2B lead generation. They want to know how much revenue was generated from all that marketing activity. And a bulk of the leads generated will fall through the cracks.

2010 – Welcome to the Age of Customer Service

Buzz Marketing for Technology

10 BtoB Marketers Predictions for 2010 Around this time last year I wrote about some Predictions. Tags: Communications Customer Customer Support Social Media User Generated Content At the end of the last decade we saw Amazon snap up Zappos for $928 Million.

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Be my guest at B2B Marketing University in Dallas on June 23, 2010

Sales Lead Insights

If you are a B2B Marketer, or are responsible for lead generation, don't miss this complimentary, half-day, educational event! When: June 23, 2010. The impetus for marketers to generate leads, drive sales and support customer lifetime value has never been stronger.

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B2B Lead Generation without Lead Nurturing is Doomed to Fail

Industrial Marketing Today

Here’s the shocking reality of B2B lead generation – 79% of marketing leads never convert into sales opportunities. B2B marketing and lead generation experts point to a lack of lead nurturing as the primary cause of this poor performance. Handing off these semi-qualified and not sales ready leads to sales before adequate lead nurturing only reinforces the impression that “marketing generates crappy leads.”.

5 Steps to achieve Lead Generation ROI

Marketing Insider Group

In this article I will argue for the importance of and the 5 steps to create marketing ROI through demand generation. Online lead generation is one of the best ways to identify customers early in the journey and produce a solid and predictable return on investment.

Best Business Blogging Tips and Guides of 2010 (So Far), Part 1

Webbiquity

Learn how to make your blog the center of your social media efforts, build traffic, write great posts and more here in some of the best tips, tactics and guidance for blogging of 2010 so far. 100+ SMB Blogging Ideas to Kick Start 2010 by Small Business Trends. A dozen great tips for generating more comments on your blog, from do-following comment links and thanking commentors to asking for feedback and moderating comments promptly. Stumped for new blog post topic ideas?

Webinar Leads Demystified: Free webinar on April 28, 2010 at 2:00 pm EDT

Sales Lead Insights

Wednesday, April 28, 2010 2:00 p.m. A webinar, or webinar series, can be a strong performer in a marketer’s demand-generation program. Wednesday, April 28, 2010 2:00 p.m. Tags: B2B Lead Generation Don’t miss this complimentary webinar about turning webinar registrants and attendees into qualified, sales-ready leads. Webinar Leads Demystified: Best practices for leveraging both webinar registrants and attendees. EDT (11:00 a.m.

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B2B Marketing University 2010 Kicks Off March 3rd in Washington DC

Sales Lead Insights

If you are a B2B marketer, or are responsible for B2B lead generation, do not miss this half-day seminar on March 3, 2010 at the Westin Grand hotel in Washington, DC. This all new for 2010 session of B2B marketing University is focused on helping you stay ahead of the curve and excel in the changing B2B marketing environment. Join us and take your marketing and lead generation to the next level. Tags: B2B Lead Generation B2B marketing News

Best Business Blogging Tips and Guides of 2010 (So Far), Part 2

Webbiquity

Find the answers to those questions and others here in more of the best guides to business blogging of 2010 so far. Pete Hollier lists the top ten blog directories for listings that will generate both direct traffic and valuable backlinks. How can you craft more compelling blog headlines? Which SEO tools should be part of every blogger’s arsenal? What characteristics do successful bloggers share? How can you get more links to your blog?

Quick Tips for Lead Generation Success (Podcast)

The Point

With the new year almost upon us, here’s a quick way to increase the effectiveness of your lead generation programs in 2011. Steve and I share insights and opinions on how B2B marketers can develop, source, and leverage content to generate and nurture leads more effectively.

Generating More “Educated Leads” on a Small Budget

Industrial Marketing Today

How does one generate high quality, educated leads, not just site visitors on a marketing budget that is less than 1% of the projected revenue? Over the past six months, their website traffic is up 89%, their free download program is up over 200% and they’ve generated over 1,500 leads.

The Role of B2B Marketing is Shifting from Lead Generation to.

Industrial Marketing Today

Organizations are spending considerable amounts of time and money on tracking and measuring lead generation metrics. However, the role of B2B marketers is changing and evolving more into revenue generation. Copyright © 2010 Tiecas, Inc.

B2B Marketing Summit Shows Old Problems Persist

The Effective Marketer

This entry was posted on Thursday, October 14th, 2010 at 9:05 am and is filed under Communication , Content Marketing , Marketing Planning , Marketing Strategy , Online Marketing.

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B2B Lead Generation Roundtable: A Heated Sales and Marketing Alignment Debate

B2B Lead Generation

When I asked members of the B2B Lead Generation Roundtable on LinkedIn how companies can improve alignment between sales and marketing, our discussion board was inundated with keen insight and brutal honesty.

Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence

Industrial Marketing Today

My client wanted to gain a better understanding of Web site interactions that could be tied to a specific email and help him refine his landing pages to improve his lead generation efforts. There’s a handy tool called the Google Analytics URL Builder that is great for generating tagged links that you can add to your email campaigns. Tags: B2B E-Mail Marketing B2B Lead Generation Measurement & Tracking Benchmark Email email marketing Google Analytics Web analytics

Is lead generation killing marketing?

Chris Koch

Now, you could argue that if marketers improved their ability to generate, nurture, and manage leads from start to finish that those numbers would improve. Most reasonable salespeople will agree that marketers can only do so much in terms of lead generation. Tags: Lead Generation Lead Management Apple Business marketing Marketing and Advertising Marketing B2B Sales Technology

35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)

Webbiquity

Doug Akin previews six new features (as of May 2010) in Facebook that enable brands to expand the functionality and engagement potential of their Facebook pages. Facebook SEO Ranking Factors, 2010 Study Results by aimClear. Chris Webb explains how to use the Like Button (for blogs) and Like Box (for Facebook pages) to generate more Facebook traffic. Facebook is an extraordinary phenomenon. Depending on the day, it’s either the #1 or #2 most-visited site on the web.

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity

Todd Heim supplies a helpful guide to best practices for building a following on and generating traffic from social bookmarking sites like Digg, Reddit, Mixx and Propeller. Adrian Swinscoe shares an excellent collection of social media do’s and don’ts such as defining your goals to keep yourself on track, great content is crucial, and perhaps most importantly, “It takes time, persistence, consistency and commitment to generate results.&#.

Lead Generation to Demand Generation

Ambal's Amusings

How will demand generation evolve? We asked Maria Pergolino "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Maria Pergolino's Marketing Prediction for 2010. Maria Pergolino's Marketing Action for 2010.

Lessons from the CSO Insights 2010 Lead Generation Optimization Study

Marketo

The CSO Insights 2010 Lead Generation Optimization Study identifies some of the best practices that companies are focusing on to optimize their lead generation performance. Data quality directly impacts marketing’s ability to effectively execute lead generation campaigns.

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Facebook: Facts & Figures For 2010 by Digital Buzz Blog. busgets in 2010.

Improve Lead Generation: Top Takeaways from MarketingSherpa's B2B Marketing Summit

B2B Lead Generation

If you want to find out what you missed and could use some fresh ideas to immediately improve your lead generation check out the following posts: B2B Marketing Summit ’10 Wrap-up: Seven takeaways to help you engage potential customers, generate high-quality leads and more. Lead Generation: Drive better ROI from your marketing campaigns.

Inbound Lead Generation: Improving Your B2B Sales and Marketing Blogs

Smashmouth Marketing

Here are three ways, as we head into the second half of 2010, that you can improve your B2B sales and marketing blog: Revisit your blog's goals - When you first started writing your blog, you had a goal in mind. Not to mention SEO and Lead Generation.