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Gartner CIO Study Highlights Need for Outcome-Based Technology Sales & Marketing Strategies

Tom Pisello

Gartner's latest CIO study, "Reimagining IT: The 2011 CIO Agenda" highlights several important trends that will have significant impact on technology marketing and sales enablement into 2011 and beyond.

Thought leadership is still dead; long live idea marketing

Chris Koch

This week, Gartner proved why we need to make the change. Proclaiming that thought leadership isn’t just for consulting firms anymore, Gartner said in this press release that thought leadership has emerged as an “organized discipline.”. Then Gartner did what it always does; it coined an acronym: TLM, or Thought Leadership Marketing. Gartner has a peculiar habit of trying to lay an intellectual claim through acronyms—perhaps it’s the firm’s heritage in IT.

Ranking B2B Marketing Automation Vendors: How I Built My Scores (part 1)

Customer Experience Matrix

These are conceptually quite different from the dimensions used in the Gartner and Forrester reports* , which are designed to illustrate competitive position. Summary: The first of three posts describing my new scoring system for B2B marketing automation vendors.

Augmented Reality For B2B Marketing in 2011? | B2B Marketing Insider

B2B Marketing Insider

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011?

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Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.

Tom Pisello

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. Frugalnomics in Full Effect: Forrester and Gartner.

Top 20 CRM Blogs of 2009

B2B Lead Generation Blog

Michael Maoz’ Gartner. Forecasting Clouds ranked the top 20 CRM blogs based on their content, readability and frequency of posting. I'm honored to have been included on the list. As I read over the list of blogs, I discovered some new ones worth reading along with a number of bloggers I already follow. Here's a partial list of the CRM blogs on their list: PGreenblog and CRM: The Conversation – Paul Greenberg. Beagle Consulting Blog – Denis Pombriant. Brent’s Social CRM Blog - Brent Leary.

Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if.

Tom Pisello

Tuesday, September 28, 2010 Do White Papers Still Engage? Although social media and blog content have the hype, when we look to which marketing content B2B buyers use more than any other in driving decisions, the white paper shines well above all others (MarketingSherpa and IDG 2010).

Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast

B2B Marketing Zone Posts

April 2010. Five Big Shifts in Social Media Marketing - Webbiquity , April 19, 2010 Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years. HP, P&G) to the channel… The Difference Between B2B Leads and Personas - Marketing Interactions , April 17, 2010 B2B marketers have relied on lead definitions to define their marketing programs for years.

Engaging Content is Key to Content Marketing Success?

Tom Pisello

Monday, August 09, 2010 Engaging Content is Key to Content Marketing Success? Tom’s ROI and TCO experience began in 1993 with Interpose (acquired by Gartner in 1998). Frugalnomics in Full Effect: Forrester and Gartner. Gartner reduces IT Spending Outlook for 2010, but.

Tom Pisello: The ROI Guy: Don't Just "Sell the Problem", Quantify It

Tom Pisello

Thursday, August 26, 2010 Dont Just "Sell the Problem", Quantify It I recently read a great blog post, Sell the Problem, by renowned Marketing Guru and Author Seth Godin. Tom’s ROI and TCO experience began in 1993 with Interpose (acquired by Gartner in 1998).

Content Marketing and the Forgotten Sales Professional

Tom Pisello

Monday, November 29, 2010 Content Marketing and the Forgotten Sales Professional Each week the Content Marketing Institute poses a new question to help drive content marketing best practices. Tom’s ROI and TCO experience began in 1993 with Interpose (acquired by Gartner in 1998).

Tom Pisello: The ROI Guy: Basic Content Marketing Trumps Social.

Tom Pisello

Tom’s ROI and TCO experience began in 1993 with Interpose (acquired by Gartner in 1998). View my complete profile Links Google News Alinean Corporate Website Personal Website Blog Archive ▼ 2010 (118) ► December (5) Social Media Hierarchy of Needs - Best Practices f.

Tom Pisello: The ROI Guy: Social Media Hierarchy of Needs - Best.

Tom Pisello

Tom’s ROI and TCO experience began in 1993 with Interpose (acquired by Gartner in 1998). View my complete profile Links Google News Alinean Corporate Website Personal Website Blog Archive ▼ 2010 (118) ▼ December (5) Social Media Hierarchy of Needs - Best Practices f.

Tom Pisello: The ROI Guy: Drive Budget Planning with the “IT.

Tom Pisello

Thursday, October 07, 2010 Drive Budget Planning with the “IT Hierarchy of Needs&# For Information Technology, it’s not how much you spend, but what you invest in that matters. Tom’s ROI and TCO experience began in 1993 with Interpose (acquired by Gartner in 1998).

Winning the Social Media Popularity Contest

Tom Pisello

Thursday, December 09, 2010 Winning the Social Media Popularity Contest Alinean Research of Fortune 500 Popularity on Twitter, Facebook and LinkedIn. Tom’s ROI and TCO experience began in 1993 with Interpose (acquired by Gartner in 1998).

IT Sales & Marketing Grows More Complex: Only 5% of CIOs Can Authorize IT Investments Alone

The ROI Guy

CFOs and other executives are in more control of IT purchases than ever, this according to recent research by Gartner, Inc., Sources: CFOs' Priorities for Technology Identified in the 2011 Gartner FEI Technology Study. Gartner on Demand webinar "Exploring CFO Priorities for 2011." About the Gartner Survey: The 3 rd annual survey of CFOs is designed to gather perceptions from financial executives about technology, key trends and planned improvements to operations.

IT Spending on the Rise, But Frugalnomics Still Reigns

The ROI Guy

The latest IT spending metrics have been released by Gartner, and the news is good for the second half of this year and 2011 overall. Gartner’s forecasts are up significantly from estimates earlier in the year, when 5.6 % growth for 2011 was the prediction, despite the disaster and perceived pause in the global recovery. This has led to a snapback in hardware spending in both 2010 (12.1%

Tom Pisello: The ROI Guy: The End of Marketing as We Know It.

Tom Pisello

08, 2010 IDC Executive Tele Briefing on Sales & Marketing Strategies for 2010 Posted by Tom Pisello at 5:37 AM Email This BlogThis! Tom’s ROI and TCO experience began in 1993 with Interpose (acquired by Gartner in 1998).

Tom Pisello: The ROI Guy: Gartner reduces IT Spending Outlook for.

Tom Pisello

Tuesday, August 17, 2010 Gartner reduces IT Spending Outlook for 2010, but still predicts a positive 2.9% growth Gartners latest IT spending outlook for 2010 remains positive, but is less optimistic than prior forecasts, as worldwide growth stalled over the summer.

Gartner reduces IT Spending Outlook for 2010, but still predicts a positive 2.9% growth

The ROI Guy

Gartner's latest IT spending outlook for 2010 remains positive, but is less optimistic than prior forecasts, as worldwide growth stalled over the summer. percent in 2010 , to surpass $2.4 The 2010 growth forecasts, although positive, are lower than the original 4.1 According to Kenneth Brant, research director at Gartner, "IT solutions that deliver ‘cost optimization’ will be a priority for enterprises through 2011, even as markets return to growth."

Hard Data to Justify Your Marketing Automation Investment

Customer Experience Matrix

It includes five pages of properly sourced industry statistics from Aberdeen , Forrester , Gartner and SiriusDecisions. Summary: So you want some hard numbers to prove the value of marketing automation? Here's a bunch. A client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. This set off an hour-long scavenger hunt through my hard drive, followed by sporadic afterthoughts later in the day.

Tom Pisello: The ROI Guy: Tech Marketers May Need to Rethink.

Tom Pisello

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before.

The Mi6 Tweekly: Week of December 20, 2010

MI6 Marketing Agency

Chart: Worldwide Tablet Sales 2010 to 2012 (Source: @eMarketer). RT @saascmo: Gartner’s bullish predictions for social media software for the enterprise market. Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account and his @mi6agency twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Monday.

Tom Pisello: The ROI Guy: Gartner: Nearly half of IT, telecom.

Tom Pisello

Friday, April 23, 2010 Gartner: Nearly half of IT, telecom companies plan to boost marketing spending A survey by Gartner found that 44% of high-tech and telecommunications companies plan to increase their marketing budgets this year.

The Mi6 Tweekly: Week of December 13, 2010

MI6 Marketing Agency

debrawilliamson this post I wrote in Nov 09 gives a reach world example of Twitter reach (real hard to do 2day tho: Top 10 charts for November 2010 with observations and recommendations from yours truly cc: @toolboxdotcom @eMarketer. Is there “slight of hand&# in Gartner’s Magic Quadrant? Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account and his @mi6agency twitter account.

The Mi6 Tweeklies: Weeks of October 25 & November 1, 2010

MI6 Marketing Agency

RT @Gartner_inc: 7 Major CEO Concerns CIOs Should Address: Gartner #GartnerSym (#b2b marketers: You, too!) ^ch. Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account and his @mi6agency twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Week of October 25. Monday.

The Mi6 Tweekly: Week of July 19, 2010

MI6 Marketing Agency

Search marketing to drive internet ad expenditures: Highlighting the importance of B2B online marketing, ZenithOpt… Dematic Recognized in DemandGen Report’s 2010 Sales & Marketing Alignment Awards: The Annuitas Group is the leadin… Tuesday. Gartner’s “Hype Cycle&# Due Soon, But Mine’s Better (created by: @twailgum, thx to @CherylMcKinnon for sharing).

Suit over Gartner's Magic Quadrant Big Marketing Ploy

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Suit over Gartner’s Magic Quadrant Big Marketing Ploy In an earlier post I wrote about ZL Technologies lawsuit over Gartner Group’s Magic Quadrant, over what it considered “multitude of illegalities&#. Because ZL can use Gartner’s arguments against itself and now have it documented by a judge to prove it.

Reviewing Our 2010 B2B Social Media Predictions

Social Media B2B

Before we start looking forward with predictions for 2011 in B2B social media, we thought we would look back at our predictions for 2010. This is something that definitely started to happen in 2010, but not to the extent that we might have thought. Location did not happen for B2B companies in 2010. The growth of audio and video content has been huge in 2010. Many B2B companies started 2010 by blocking access to social sites on their corporate networks.

Tom Pisello: The ROI Guy: Blades Systems Insight 2010 Presentation

Tom Pisello

Monday, April 19, 2010 Blades Systems Insight 2010 Presentation Had the pleasure to be one of the featured presenter at the Blades Systems Insight 2010 conference, discussing the ROI / TCO advantages of blade servers and how to quantify the value.

Tom Pisello: The ROI Guy: IT Budgets into 2011 - Robbing Peter to.

Tom Pisello

Friday, September 10, 2010 IT Budgets into 2011 - Robbing Peter to Pay Paul? Gartner Executive Programs midyear survey indicates that IT budgets are growing at a paltry 1.1% in 2010, essentially flat in 2010. Frugalnomics in Full Effect: Forrester and Gartner.

Frugalnomics in Full Effect: Forrester and Gartner Downgrade IT Spending Outlook

The ROI Guy

In the latest research from Gartner and Forrester, both IT research firms revised their annual spending projections over the next few years, predicting lower budgets and slower growth. Gartner's forecasts, revealed at their annual IT symposium here in Orlando, are the most pessimistic, predicting that the next five years would "represent a period of timid and at times lackluster growth." IT spending predictions for 2010, estimating 8.1%

Gartner: Nearly half of IT, telecom companies plan to boost marketing spending

The ROI Guy

A survey by Gartner found that 44% of high-tech and telecommunications companies plan to increase their marketing budgets this year. B2B Magazine Gartner Technology marketing Pisello Marketing budgets AlineanThe report was based on an online survey of 206 global high-tech and telecommunications providers conducted in December. Forty-one percent of executives surveyed said they would keep marketing budgets flat this year, while only 15% said they plan to decrease them.

Tom Pisello: The ROI Guy: CIO Priorities for 2011 Indicate.

Tom Pisello

Thursday, December 23, 2010 CIO Priorities for 2011 Indicate Continued Frugalnomics Focus According to a survey from the National Association of State Chief Information Officers (NASCIO), there has not been much to cheer about this holiday season as a public sector CIO.

Gartner: Quantify carbon remediation / Green IT value or prepare to lose market share

The ROI Guy

Gartner just released their list of 2010 trends, and one of the top 9, the importance of providing carbon remediation / Green IT business case, has a significant impact on IT solution provider marketing / sales strategies for the coming year. Ref: [link] According to Gartner research, one of the most important trends is that by 2014, “most IT business cases will include carbon remediation costs. ROI Green IT Gartner carbon emissions TCO Alinean ATT Microsoft

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Trend Micro Risk and Compliance Assessment tool (powered by Alinean)

Tom Pisello

Tom’s ROI and TCO experience began in 1993 with Interpose (acquired by Gartner in 1998). View my complete profile Links Google News Alinean Corporate Website Personal Website Blog Archive ▼ 2010 (118) ► December (5) Social Media Hierarchy of Needs - Best Practices f.

Accelerate Slow Sales Cycles with More Sales Enablement Investments?

Tom Pisello

Friday, October 22, 2010 Accelerate Slow Sales Cycles with More Sales Enablement Investments? Source: Marketers Shifting Focus To Sales Enablement To Accelerate Slow Pipelines - Andrew Gaffney , 20 July 2010 [link] Posted by Tom Pisello at 6:25 AM Email This BlogThis!