Industrial Marketing Today

AUGUST 3, 2010

Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me. I don’t mean to suggest that you should ignore other channels of customer engagement such as your email opens, click-throughs, landing page hits, webinar sign-ups and Contact Us forms.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

markempa

AUGUST 30, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Online Marketing Institute

NOVEMBER 1, 2010

This blog draws on the heritage of my Forrester research. Disclaimer The views expressed on this blog are mine alone and do not necessarily reflect the views of my employer, Xerox Global Services, nor those of my former one, Forrester Research. This is our second joint endeavor on this topic.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Industrial Marketing Today

JUNE 19, 2010

The chart below from a research study done by Forrester illustrates this point very clearly. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Copyright © 2010 Tiecas, Inc.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Convince & Convert

FEBRUARY 23, 2010

February 23rd, 2010 |Written By: Jay Baer | View Comments Tweet Is your social media program about asking, or answering? I’m constantly referring back to Forrester’s POST methodology when planning campaigns. Is this based on your experience or is there research to prove this? Also, I work mostly with nonprofits.

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

The ROI Guy

NOVEMBER 29, 2010

Matter of Trust - although the research indicates that buyers truly rely on vendor content to help drive purchase decisions, with so much noise, buyers have become skeptical of vendor claims. Having the right content and tools to help fuel buyer’s decision making process is essential. Death of a Salesman?

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

The ROI Guy

JANUARY 5, 2011

3) Differentiate Your Value - According to analyst Scott Santucci of Forrester, “We are in the middle of a major transformation in the B2B sales model. driven by customer's "enterprise-wide strategic procurement initiatives. to buy only what they need at the lowest possible price.” April 2009.

Allocation 40

Allocation Forrester Buying Cycle Sales Cycle 40

Adobe Experience Cloud Blog

MAY 17, 2011

It also can help hot leads move directly to sales, while allowing lukewarm leads to move quickly into lead-nurturing activities such as calls-to-action for white paper downloads, webinars or blog subscriptions. Commit to lead nurturing.

Sales Leads 48

Sales Leads Lead Scoring Lead Ranking Top of Funnel 48

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. I was there speaking at the Counselor’s Academy PRSA annual conference.

Paid Search Agency 123

Paid Search Agency Online Marketing Advertising Agencies Ads 123

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. link] jaybaer If there were thousands of blogs, Webinars, books, etc.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

The ROI Guy

SEPTEMBER 17, 2010

The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. email pitches per week, up 32 percent from 2006 according to sales and marketing research firm SiriusDecisions.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer B to B 40

The ROI Guy

SEPTEMBER 3, 2010

Frugalnomics Changes Everything According to Forrester analyst Scott Santucci, "Go-to-market models always change during periods of disruption, and this economic downturn has been deep, long, and might not even be over. Valuable research and interactive tools are required. In the new world where buyers are in control, content is king.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Peer-to-peer Demand 40

The ROI Guy

JANUARY 25, 2011

Buyers, Fueled by the Internet, Firmly in Control With a wealth of information from vendors, analysts and peers, buyers are doing more research on-line. At the same time, buyers are indicating that sales is often not prepared for meetings, and not adding value above and beyond what they can research on their own. Latest Research.

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

Online Marketing Institute

DECEMBER 1, 2010

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. Within the SXSW community, attendees can research and vote on panel sessions, engage in event-related discussions and prepare their schedule.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

The ROI Guy

NOVEMBER 4, 2010

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. In this blog post, I present a few of the key research metrics and advice.

Work Management 40

Work Management ROI Marketing Budget Marketing Management 40

Convince & Convert

SEPTEMBER 21, 2010

Research: How do people talk about your industry and who are the influencers? Right now, for example, we're carrying out a market insight and research project for for a pharmaceutical company that is taking advantage of our coverage of forums. How can your brand participate in this space most effectively?

Social Media 155

Social Media Media Paid Content Work Management 155

The ROI Guy

JANUARY 17, 2011

As today’s buyers are empowered by the Internet to do their own research and drive their own purchasing due diligence – engaging sales later than ever, or not at all – easy to use versions of these diagnostic tools need to be on-line, readily available, interactive and personalized to empower self-service research.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

OCTOBER 11, 2010

According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels.

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

Hubspot

APRIL 29, 2010

Video is 50 times more likely to appear on the first page of Google search results than a text page, according to Forrester Research. Live Webinar: How to Use SEO & Social Search for Lead Generation Join Mike Volpe, VP of Marketing at HubSpot for insights on how to generate leads with SEO and social search. is women over 55.

Social Media 28

Social Media Media Webinar Metrics Forrester 28

B2B Marketing Zone Posts

DECEMBER 1, 2010

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Twitter for B2B Marketing - MI6 Marketing Agency , November 18, 2010 Author: Chris Herbert. There better be. Why not use it?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

The Effective Marketer

FEBRUARY 3, 2011

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Conference 100

Conference Planning Work Management Marketing Management 100

B2B Marketing Zone Posts

APRIL 5, 2010

March 2010. Great stuff in the world of B2B Marketing for March 2010. We’ve hit a new low: The shittiest social media marketing plan ever - grow - Practical Marketing Solutions , March 10, 2010 A local news and media company is getting into the social media consulting business. Best of B2B Marketing.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

The Effective Marketer

JULY 5, 2009

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Copywriting 100

Copywriting Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

FEBRUARY 16, 2011

Enterprises are beginning to add it as a budget item, and market research firms are starting to assign analysts and report-writing resources the growing niche. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 I think your wise to follow the money trail. One data point concerns me.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

Webbiquity

AUGUST 2, 2010

Ochman, Yvonne DiVita, Beth Harte, Scott Monty, Peter Kim, Liz Strauss and David Meerman Scott on topics ranging from social media research, ethics and strategy to branding and metrics—all in 140-character snippets. 10 Key Online Marketing Trends for 2010 (3 pages). 2010 Lead Generation Marketing ROI Study (32 pages).

Social Media 100

Social Media Marketing Report Social Marketing Paid Search Agency 100

Online Marketing Institute

OCTOBER 1, 2010

Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad. You can follow any responses to this entry through the RSS 2.0

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Online Marketing Institute

NOVEMBER 1, 2010

One of the best sources of information is industry statistics. This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% this year, to $129 billion Interactive spending will climb 9.2%, to $51.5

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

B2B Marketing Zone Posts

JULY 7, 2010

A fascinating “hardcore” B2B social media success - grow - Practical Marketing Solutions , June 20, 2010 With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B. Best of B2B Marketing. Seems doubtful.

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40

Convince & Convert

MARCH 2, 2010

And the fact that Forrester Research projects social media spend in the U.S. That’s been ExactTarget’s territory for a long time, and extending that concept of message-centric, platform-agnostic to social media is a natural fit. to be larger than email by 2012 doesn’t hurt, either.

Business 116

Business Paid Search Agency Social Media Analysis 116

Convince & Convert

SEPTEMBER 20, 2010

August 12th, 2010 |Written By: Jay Baer | View Comments Tweet We built our own Frankenstein. A new research study of 1,400 U.S. In fact, the research shows that 72% of daily Twitter users write a blog, 61% write at least one product review per month, and 53% upload videos. We just did it voluntarily. And for what?

Twitter 145

Twitter CRM Business Paid Search Agency 145

Webbiquity

JUNE 6, 2011

Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. Chuck is Director of the Center for Media Research, MediaPost Communications, a NY Times Business best-selling author, CEO of Mobile Future Institute and mobile advocate. It was at the Twitter Shorty Awards (NYC) in 2010. According to Tom Grant , Ph.D,

Twitter 100

Twitter Enterprise Management Work Management Paid Search Agency 100

TrustRadius Marketing

NOVEMBER 2, 2022

Lucidchart is based in Utah, and was founding in 2010. KnowBe4 has been named a leader in the Forrester Wave(™): Security Awareness and Training Solutions, Q1 2020 and #1 Support, #1 Usability and #2 Feature Set in the 2021 TrustRadius Awards. ON24 believes that great webinars are the foundation of successful digital marketing.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

Lucidchart is based in Utah, and was founding in 2010. KnowBe4 has been named a leader in the Forrester Wave(™): Security Awareness and Training Solutions, Q1 2020 and #1 Support, #1 Usability and #2 Feature Set in the 2021 TrustRadius Awards. ON24 believes that great webinars are the foundation of successful digital marketing.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

Lucidchart is based in Utah, and was founding in 2010. KnowBe4 has been named a leader in the Forrester Wave(™): Security Awareness and Training Solutions, Q1 2020 and #1 Support, #1 Usability and #2 Feature Set in the 2021 TrustRadius Awards. ON24 believes that great webinars are the foundation of successful digital marketing.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52