• ACT-ON  |  MONDAY, AUGUST 15, 2016
    [2010, Forrester] Should Social Marketing Still Get Your Vote?
    traditional news outlets) doubled between 2010 and 2012 ( Pew Research Center ). I believe Michelle Moorehead, Forrester’s Research VP serving CMOs, had it right in her blog post at the end of 2015 when she highlighted that “2016 marks the year that the CMO will take control of the customer experience — or risk facing significant coordination challenges (and potential headaches) with some other fledgling executive who sees the opportunity to own it.”
  • BULLDOG SOLUTIONS  |  THURSDAY, APRIL 14, 2016
    [2010, Forrester] Customer Obsession Relies on Marketing – Part 3
    That's right, this cycle Forrester deemed the age of the customer started in 2010 and has been going strong for over six years now—and it’s really beginning to pick up speed. Source: Forrester Research, Inc. First, let's recap the top three findings from our research with Forrester:*. For our study with Forrester, we defined it as companies that strive to improve their customer experiences and build their business strategies around customer insights.
  • MARKETING ACTION  |  THURSDAY, JULY 16, 2015
    [2010, Forrester] Simply Put: Simplicity Is a Strategy
    In 2010 they began an annual Global Brand Simplicity Index to evaluate the “state, significance, and impact of simplicity on brands.” One last thought: in 2014 Forrester Research published The Forrester Wave ™ Lead-To-Revenue Management Platform Vendors” which evaluated the use of marketing automation by small marketing teams and large enterprises. ” Download the full the full report here: Forrester Wave™ Lead-to-Revenue Management Platform Vendors.
  • THE ROI GUY  |  TUESDAY, FEBRUARY 10, 2015
    [2010, Forrester] Are the 4Ps Still Relevant or In Need of a Major Reset?
    As a result, according to research a few years back from Forrester, the 4-Ps of marketing are outdated and in need of a major rethink. The 4-Ps of Outcome / Value Marketing / Selling proposed by Forrester include: Problem - What are the customer’s business objectives and challenges –you are helping them to solve. Sources: Wikipedia: Marketing Mix - [link] Forrester Sales Enablement Conference 2010 Presentation.
  • HUBSPOT  |  TUESDAY, NOVEMBER 11, 2014
    [2010, Forrester] Why People Buy Things Online [Data]
    To catch up on the latest and greatest research about online buyer behavior, keep on reading. Below, we’ll cover eight data sets on buyer behavior, their key findings, and the lessons you should take away from each piece of research. This study, carried out by Quirk’s Marketing Research Media, interviewed nearly 2,000 U.S. A 2010 study by Kyungmi Kim and Marcia Johnson shows that the strong associations underpinning this “cult-like’ following form at a neural level.
  • THE FORWARD OBSERVER  |  MONDAY, MAY 5, 2014
    [2010, Forrester] 5 Ways to Improve the Quality of Your B2B Leads
    A 2010 Forrester Research study found that companies that excelled at lead nurturing were able to generate 50% more sales-ready leads at a 33% lower cost per lead than other companies. According to Brian Carroll , author of Lead Generation for the Complex Sale , up to 95% of qualified prospects on your website are there to research and are not yet ready to talk with a sales rep, but as many as 70% will eventually buy from you or one of your competitors.
  • MARKETING ACTION  |  WEDNESDAY, APRIL 23, 2014
    [2010, Forrester] A New Framework for Sales Enablement
    No: In a 2010 blog post, Forrester’s Scott Santucci described the struggle an executive roundtable composed of VP-level sales and marketing executives representing 16 blue-chip companies had to define the term, way back in 2008. As of 2010, they’d determined that –. Now, in April 2014, we have a hot-off-the-presses Demand Metric Research Corporation report:” Sales Enablement: Best Practices, Case Studies & Insights.” Is “sales enablement” just another buzzword?
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 6, 2013
    [2010, Forrester] Innovators Wanted: Marketing to Generation Live
    Kids born between 1996 and 2010 are sometimes called Gen Z, the post-Millennials, or Generation C (for connected). According to the Forrester Research report, “ How to Build Your Brand with Generation Z ,” they are the first generation to consume more online than offline. ” Some other attributes of Generation Live, according to Forrester: 84% multitask in front of the TV with an internet connected device – an average of 1.5 Photo credit: MikeMonello.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, OCTOBER 25, 2013
    [2010, Forrester] Can CMOs Master The Customer Experience For Hispanic Shoppers?
    population between 2000 and 2010, rising from 35.3 million in 2010. According to the Terra Third Hispanic Digital Consumer Study by comScore , Hispanics have actually outpaced non-Hispanics in the adoption of smartphones, increasing from 43 percent in 2010 to 57 percent in 2012. Even more interesting is that Hispanics tend to use their smartphones to research and make purchases more than non-Hispanic consumers in every category.
  • BIZNOLOGY  |  MONDAY, JUNE 17, 2013
    [2010, Forrester] 37 reasons that video content is king
    By the percentages: 200% to 300% increase in click-through rate when marketers include video in an e-mail ( Forrester ). 35% increase in mobile video views occurred from 2010 to 2011. Million words is the value of one minute of video according to Dr. James McQuivey of Forrester Research. Image via CrunchBase.
  • HUBSPOT  |  FRIDAY, JUNE 29, 2012
    [2010, Forrester] 21 Internet Marketing Stats That Will Blow Your Mind
    Source: Forrester Research ) Peer-to-peer communication through text messaging has become of core part of society's communication infrastructure. Source: Forrester Research ) Commerce is shifting more and more online. consumers send 2.304 trillion text messages per year, up from 2.052 trillion in 2010. Source: Lightspeed Research ) Social is mobile. Sick of hearing the same "the internet is changing marketing" speeches?
  • MODERN MARKETING  |  WEDNESDAY, APRIL 4, 2012
    [2010, Forrester] Social Business Q&A: 10 Questions with Augie Ray
    When my career began to take a new shape, it was his reports (when he was an analyst at Forrester Research) and writing on “ Experience: The Blog ” that, unbeknownst to him, helped me clarify what I wanted to do, why I wanted to do it, and how I wanted to do it. In 2010, the challenge was to get companies to stop obsessing about ROI and begin to embrace social as a necessary communication and reputation management tactics.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 7, 2012
    [2010, Forrester] Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
    53% of employers now research candidates on social networks before hiring. • Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. Les Luchter looks at research showing that 10% of all website visits to the top 1,000 web properties come from social sharing, half as much as from search. ” McKinsey Research Again Validates Social Technology Benefits by paulgillin.com. ” B2B Marketing Research and Statistics.
  • HUBSPOT  |  FRIDAY, NOVEMBER 18, 2011
    [2010, Forrester] 25 Jaw-Dropping Marketing Automation Stats [Data]
    This is a more than 50% increase over 2010, which had also doubled in revenue from the year before. Source: Focus Research) Tweet This! Source: Gartner Research) Tweet This! Source: Forrester Research) Tweet This! Source: Forrester Research) Tweet This! Source: Forrester Research) Tweet This! Source: Forrester Research) Tweet This! Source: Gartner Research) Tweet This! Source: Forrester Research) Tweet This!
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 15, 2011
    [2010, Forrester] B2B Marketers Need To Wake Up and Get Social
    A year ago, Forrester released their CMO Mandate: Adapt or Perish where they spoke about the large number of CMOs who are seeking to transform their upended marketing organizations in 2011. But I tend to agree with the scientific research here vs. the observations of a few social-savvy marketers. The research was conducted by the University of Massachusetts and shows that: Only 21% of Fortune 500 companies blog.
  • HUBSPOT  |  THURSDAY, NOVEMBER 10, 2011
    [2010, Forrester] 4 Ways to Get More Out of Marketing Automation
    A 2010 Forrester Research survey reported that 88% of online shoppers have abandoned their shopping carts at one point or another. According to the same Forrester report – reasons vary. The B2B marketing automation industry will reach $325 million in revenue in 2011. Despite this growth, 50% of companies surveyed in a 2011 Focus Study say they have not yet realized a return on investment for their marketing automation.
  • DELICIOUS B2BMARKETING  |  SUNDAY, AUGUST 14, 2011
    [2010, Forrester] Open Research: A Framework for Social Analytics
    You may recognize these five states from the research I’ve been doing over the past few years How to Organize for Social Media Measurement Read the report, print it out, and share with others. link] Research Report: A Framework for Social Analytics | Thought Experiments [.]
  • HUBSPOT  |  FRIDAY, AUGUST 5, 2011
    [2010, Forrester] Why Unified, Cross-Channel Customer Data Is Essential for Marketers
    ” Furthermore, a Forrester study of U.S. According to Forrester, 57 percent of marketers measure each of their channels, but only 28 percent measure the influence of one interactive channel on another. Here’s some marketing research food for thought: 28 percent of customers perform shopping activities from their phone while inside brick-and-mortar retail stores.
  • HUBSPOT  |  TUESDAY, JULY 19, 2011
    [2010, Forrester] 8 Key Mobile Marketing Trends
    According to Forrester, mobile advertising in the U.S. million by year-end 2010, increasing by nearly 50 percent from 2009. SNL Kagan reported that location-centric social networks such as Foursquare and Gowalla experienced explosive growth in 2010, with the total user base nearly tripling over the year.With Facebook now offering their Places Application, consumers will begin to expect and rely on mobile sites and apps to respond according to their geographic location.
  • WEBBIQUITY  |  MONDAY, JUNE 6, 2011
    [2010, Forrester] The 2011 #Nifty50 Top Twitter Men Reprise
    Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. Penenberg’s ( @Penenberg ) Fast Company article: “Social Networking Affects Brains Like Falling in Love” examines research by neuroeconomist Paul Zak that suggests social networking triggers the release of the generosity-trust chemical in our brains: Oxytocin (known as the cuddle chemical). It was at the Twitter Shorty Awards (NYC) in 2010. His research passions are innovation and co-creation.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 17, 2011
    [2010, Forrester] 3 Ways to Improve the Quality of Your Sales Leads
    A 2010 Forrester Research study found that companies that excelled at lead nurturing were able to generate 50% more sales-ready leads at a 33% lower cost per lead than other companies. by Carol Fox If your sales leads aren’t receiving lead nurturing efforts from marketing to convert them quickly into business, they ultimately aren’t going to benefit your bottom line.
  • THE EFFECTIVE MARKETER  |  MONDAY, MAY 9, 2011
    [2010, Forrester] The Rise of the Content Marketer « The Effective Marketer
    According to a recent report from Forrester Research titled “B2B Marketers Must Better Prepare for Marketing Automation &# ( get it from Marketo for free ), marketers have to really focus their efforts on content creation if they are to succeed: “If they only push this type of content out in campaigns, they push their audiences away, since business buyers have a low tolerance for commercial messages.
  • THE EFFECTIVE MARKETER  |  TUESDAY, MAY 3, 2011
    [2010, Forrester] The Challenges in Adoption of Marketing Technology « The Effective.
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Challenges in Adoption of Marketing Technology A recent webinar hosted by Neolane, “ Crack the Code – Getting C-Suite Buy-In for Your Marketing Tech Purchases &# had a very interesting presentation by Suresh Vital from Forrester Research.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 31, 2011
    [2010, Forrester] 5 B2B Marketing Tips for Using Press Releases
    A 2010 study by Forrester research found that online viewing now equals that of TV viewing. Successful content appeals to the community-oriented atmosphere and offers valuable information that research-oriented viewers crave. by Maria Pergolino Today’s digital marketplace offers B2B marketing professionals a plethora of tools and channels to distribute messages. However, the quickly expanding net also provides challenges.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 23, 2011
    [2010, Forrester] 5 Amazing Infographics to Guide Your Online B2B Marketing
    The graphic also illustrates a 2010 Forrester Research study that found B2B investments in interactive media will explode in the next few years, with dollars spent specifically in social media growing from $11 million in 2009 to a projected $54 in 2014. Everything you need to know to research, create, launch and track successful online B2B marketing campaigns.
  • THE ROI GUY  |  TUESDAY, MARCH 15, 2011
    [2010, Forrester] The Big O – Outcome Selling
    Empowered Buyers: Fueled by the Internet, with access to a wealth of resources, research, discussions, product and pricing information, buyers are self-empowered to drive the buying cycle, inviting sales later and later into the decision making process, if at all. According to Scott Santucci, sales enablement analyst at Forrester, “Buyers are stratifying their suppliers into a caste system, increasingly delineating strategic vendors from commodity providers.”
  • DELICIOUS B2BMARKETING  |  SUNDAY, MARCH 13, 2011
    [2010, Forrester] Turning Web Site Visitors into Paying Customers
    CRM Mastery e-Journal CRM Best Practice and Industry News Home About Jim CRM MASTERY HOME Research Library Technology Directory Subscribe Turning Web Site Visitors into Paying Customers by Jim Berkowitz on September 10, 2008 Here are several excerpts from an article by Erica Naone , Turning Visitors into Customers : Business websites often encourage visitors to leave contact information so that sales staff can get in touch, but this only rarely works.
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, FEBRUARY 16, 2011
    [2010, Forrester] Marketing Automation Catching On Fire
    Enterprises are beginning to add it as a budget item, and market research firms are starting to assign analysts and report-writing resources the growing niche. A Forrester Report (B2B Lead Management Automation Market Overview, Sept 2009) says: “…we estimate that currently between 2% and 5% of B2B firms have invested in full-featured LMA functionality …&# Eloqua (via CMO Brian Kardon) feel 5-7% market penetration is closer.
  • THE ROI GUY  |  TUESDAY, FEBRUARY 15, 2011
    [2010, Forrester] Tom Pisello: The ROI Guy: Updated Alinean Social Media ROI.
    Tuesday, February 15, 2011 Updated Alinean Social Media ROI Calculator - New Graphics and Refined Research Weve just updated the Alinean Social Media ROI Calculator with some hot new graphics, and refined value quantification research and analytics. The Social Media ROI Calculator and related ROI research / articles and best practices can be found at: [link] Posted by Tom Pisello at 10:30 AM Email This BlogThis! Latest Research.
  • THE ROI GUY  |  MONDAY, FEBRUARY 14, 2011
    [2010, Forrester] Tom Pisello: The ROI Guy: Social Media ROI a Requirement for 2011
    Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. Latest Research. IT Spending on the Rise, Sales Enablement and The Economic-Buyer ► 2010 (118) ► December (5) Social Media Hierarchy of Needs - Best Practices f. Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 7, 2011
    [2010, Forrester] 55 (of the) Best Social Media Tips, Tactics and Tools of 2010
    If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. Forrester senior analyst Augie Ray distinguishes social media marketing success (creating online buzz, having lots of Facebook fams) from true social media success (delivering on brand promises, fostering genuine, even fanatical advocates online and off).
  • MODERN MARKETING  |  FRIDAY, FEBRUARY 4, 2011
    [2010, Forrester] The Revenue Performance Management Bandwagon
    We read a Conference Board research report that named the top challenge for CEOs: “sustained and steady top-line growth.” On a sunny morning in Vienna, VA in March 2010, Revenue Performance Management (RPM) was born. We hosted webinars on RPM with Forrester Research. Revenue Performance Management Eloqua Forrester Gartner It's All About Revenue JMP Securities RPMby Brian Kardon | Tweet this. Following is a post from our internal blog.
  • THE EFFECTIVE MARKETER  |  THURSDAY, FEBRUARY 3, 2011
    [2010, Forrester] Upcoming Marketing Conferences « The Effective Marketer
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Upcoming Marketing Conferences It’s February already and you keep thinking “what the heck happened to January&# ? You’re note alone. A few good events have come and gone, like the Digital Marketing Forum , MarketingSherpa’s Email Marketing Summit , and the Email Evolution Conference and I completely missed them.
  • THE ROI GUY  |  TUESDAY, JANUARY 25, 2011
    [2010, Forrester] Tom Pisello: The ROI Guy: Diametrically Opposed Forces: Selling.
    Tuesday, January 25, 2011 Diametrically Opposed Forces: Selling Value in a Buyer Controlled World Alinean just had the pleasure of wrapping up a webinar with SiriusDecisions analyst Jim Ninivaggi, and this session contained important research and advice for developing the right B2B sales enablement strategy and tools to address key buyer changes into 2011 and beyond. Latest Research. Frugalnomics in Full Effect: Forrester and Gartner.
  • THE ROI GUY  |  THURSDAY, JANUARY 20, 2011
    [2010, Forrester] Tom Pisello: The ROI Guy: New TCO Calculator: EMC SMB Virtual.
    Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. Latest Research. IT Spending on the Rise, Sales Enablement and The Economic-Buyer ► 2010 (118) ► December (5) Social Media Hierarchy of Needs - Best Practices f. Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales.
  • THE ROI GUY  |  MONDAY, JANUARY 17, 2011
    [2010, Forrester] Tom Pisello: The ROI Guy: Value Selling Tools and the Buying Lifecycle
    As today’s buyers are empowered by the Internet to do their own research and drive their own purchasing due diligence – engaging sales later than ever, or not at all – easy to use versions of these diagnostic tools need to be on-line, readily available, interactive and personalized to empower self-service research. Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F.
  • WEBBIQUITY  |  MONDAY, JANUARY 17, 2011
    [2010, Forrester] Best Social Media Stats, Facts and Marketing Research of 2010
    the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. Discover the answers to all of these questions and more here in more than 40 of the best resources for social media and marketing stats, facts and research of the past year. Americans spent nearly a quarter of their time online on social networking sites and blogs in 2010, up from 15.8 The State of the Blogosphere 2010 by Brian Solis.
  • THE ROI GUY  |  MONDAY, JANUARY 10, 2011
    [2010, Forrester] Tom Pisello: The ROI Guy: Let the Good Times Roll? IT Spending on.
    IT Spending on the Rise, But Executives Remain Economic-Focused A recent IT spending survey from Forrester confirms that 2010 remained a tough year for IT. Although enterprise technology budgets were trending upward, the progression was slight, in 2010 compared with 2009. As could be expected, Forrester indicates that the majority of 2010 IT spending went to support existing operations – essentially “keeping the lights on&#. Latest Research.
  • THE ROI GUY  |  WEDNESDAY, JANUARY 5, 2011
    [2010, Forrester] Sales Enablement and The Economic-Buyer
    To effectively fight Frugalnomics, improve sales success and reduce sales cycles, new sales enablement strategies and investments may be required: 1) Engage Earlier – empowered by the Internet, buyers are doing more of their own research on-line, often having set a strategy, allocated budget and selected potential solutions before sales has been invited to the first meeting.
  • DELICIOUS B2BMARKETING  |  THURSDAY, DECEMBER 23, 2010
    [2010, Forrester] B2B Social Media Marketing -- Does It Work?
    Kaila Strong | Dec 6, 2010 | 0 Comments Tweet Arguably, social media marketing for B2B companies is one of the most difficult campaigns to run. Nearly 85 percent of B2B decision makers are online and using social media to help in their decision making, according to Forrester Research estimates. Glendale, California Glendale, United States Intern - Editorial PBS Arlington, United States White Papers more Research Send us feedback | Technical questions or bug reports?
  • THE ROI GUY  |  THURSDAY, DECEMBER 23, 2010
    [2010, Forrester] Social Media Hierarchy of Needs - Best Practices for ROI Success
    The research sought to discover the "secret sauce" for engagement success, and found that marketers who implemented a layered, hierarchical set of engagement best practices, including Content, Campaigns, Monitoring and Collaboration, achieved superior ROI results. We have termed this condition Frugalnomics, the demand for quantified bottom-line impact and superior value from every investment, and even as the economy recovers, research indicates that this trend will continue.
  • THE ROI GUY  |  THURSDAY, DECEMBER 23, 2010
    [2010, Forrester] Tom Pisello: The ROI Guy: CIO Priorities for 2011 Indicate.
    Thursday, December 23, 2010 CIO Priorities for 2011 Indicate Continued Frugalnomics Focus According to a survey from the National Association of State Chief Information Officers (NASCIO), there has not been much to cheer about this holiday season as a public sector CIO. Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. Latest Research. Frugalnomics in Full Effect: Forrester and Gartner.
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, DECEMBER 15, 2010
    [2010, Forrester] Need to Know Where to Go for Marketing and Sales Insight? Come to The Blog Tree
    And if you wanted to know what blogs influence them, how they’re connected to other blogs, or how they contrast and compare to the rest, you were out of luck unless you had hours upon hours of time to invest in research. If you’re a follower of marketing and sales blogs beyond just this one, you’ve probably noticed all kinds of blogs and tweets sprouting up today around The Blog Tree , just released by Eloqua and JESS3. And I think the attention is well deserved.
  • DELICIOUS B2BMARKETING  |  MONDAY, DECEMBER 13, 2010
    [2010, Forrester] The State of the Blogosphere 2010
    Brian Solis Home Articles Business – Marketing PR 2.0 – New Communications Social Media Speaking Books Appearances About The State of the Blogosphere 2010 December 13, 2010 View Comments The question we ask ourselves when examining the state of the blogosphere is whether or not the cup is half full or half empty? The State of the Blogosphere 2010 Since 2004, Technorati has published its annual State of the Blogosphere report.
  • HUBSPOT  |  THURSDAY, DECEMBER 9, 2010
    [2010, Forrester] Inbound Marketing Goes Global
    Netting it out, I realized that Inbound Marketing truly is globally relevant, because the way people research, interact and buy has changed the world over. If you liked some of what you read, check out a few great summary posts from Jort Possel of Accenture and Peter O’Neill of Forrester , as well as a conference overview here.
  • THE ROI GUY  |  THURSDAY, DECEMBER 9, 2010
    [2010, Forrester] Tom Pisello: The ROI Guy: Seeing ROI in the Cloud?
    Thursday, December 09, 2010 Seeing ROI in the Cloud? With the constant pressure on IT managers to “do-more-with-less&# , and the difficulty to understand how the analyst research translates to particular applications, it is important that organizations analyze their own unique opportunity for cloud savings and ROI. Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. Latest Research.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, DECEMBER 7, 2010
    [2010, Forrester] B2B Lead Generation without Lead Nurturing is Doomed to Fail
    Additional research from Forrester , CSO Insights , Brian Carroll and Marketo demonstrates that lead nurturing does produce measurable results as follows: Reduced the number of marketing-generated leads ignored by sales to as low as 25%. Here’s the shocking reality of B2B lead generation – 79% of marketing leads never convert into sales opportunities. Source: Marketing Sherpa/ KnowledgeStorm).
  • THE ROI GUY  |  MONDAY, DECEMBER 6, 2010
    [2010, Forrester] Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.
    Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? From our research and best practices work with leading B2B sales and marketing groups, Alinean provides its top 5 predictions for 2011: 1. The consumer is now in charge: researching specifications, configuring and customizing solutions, getting peer reviews and advice, comparing prices, and “buying now&#. Latest Research.
  • MLT CREATIVE  |  THURSDAY, DECEMBER 2, 2010
    [2010, Forrester] In B2B Inbound Marketing, Don't Be a Jerk
    B2B buyers who search online (93%, according to Forrester) are goal-oriented; they're always seeking research, information and recommendations. I remember cracking up at the naiveté of Steve Martin’s character, Navin R. Johnson, in the classic comedy movie “The Jerk” as he declared, “I’m somebody now! Millions of people look at this book every day!”
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, DECEMBER 1, 2010
    [2010, Forrester] 12 Social Media Tools for B2B Pre-Event Marketing
    Within the SXSW community, attendees can research and vote on panel sessions, engage in event-related discussions and prepare their schedule. Kristina Goodrich says: December 1, 2010 at 12:12 am Thank you, Adam!
  • B2B MARKETING ZONE POSTS  |  WEDNESDAY, DECEMBER 1, 2010
    [2010, Forrester] Top 60 B2B Marketing Posts and Hottest Topics November 2010
    Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing.
  • PAUL GILLIN  |  WEDNESDAY, DECEMBER 1, 2010
    [2010, Forrester] Five Lessons From the Web 2.0 Summit
    Forrester Research now predicts that smart phones will be the dominant Internet access device in the US within three years. </strong> Forrester Research now predicts that smart phones will be the dominant Internet access device in the US within three years. I had a chance to attend the recent Web 2.0 Summit in San Francisco and hear from some of the business leaders of the new Internet, including the CEOs of Google, Facebook, Yahoo! and Twitter.
  • THE ROI GUY  |  MONDAY, NOVEMBER 29, 2010
    [2010, Forrester] Five Reasons You May Not Be Spending Enough on Content Marketing
    Interactive Smart Content™ and Dynamic Sales Tools Required to Meet Changing Buyer Needs Marketing of B2B solutions has clearly become more difficult over the past several years, evident in research from IDC indicating that: 62% of B2B vendors now need more leads in order to generate the same amount of sales; 72% indicate an increase in buying cycle time over the past 6 month, while the buying cycle timeframe has increased over 10% in the past 12 months.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 24, 2010
    [2010, Forrester] 7 Ways eCommerce Can Grow Their Email Marketing Database
    Even for those interested enough to make it to the checkout process, 88% of consumers admitted to abandoning shopping carts according to Forrester Research. The truth is that the large majority of visitors to eCommerce websites will not make a purchase and end up exiting anonymously – leaving those companies no opportunity to reach out to potential customers.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 10, 2010
    [2010, Forrester] Lead to Revenue Management with Andre Pino of Forrester Research
    I recently had a chance to sit down with Andre Pino, principal analyst for Forrester Research, to discuss lead to revenue management , a solution for overcoming the sales and marketing process gap. What we are recommending at Forrester is that organizations establish a lead to revenue model. Lead to Revenue Management with Andre Pino of Forrester Research was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
  • THE ROI GUY  |  THURSDAY, NOVEMBER 4, 2010
    [2010, Forrester] Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.
    Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. In this session we discussed some important value selling and content marketing research for technology marketers, much of which extends to other B2B segments, with trends and advice you need to excel in 2011. Latest Research.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 1, 2010
    [2010, Forrester] Ours Go to Eleven! Truth in Social Media Monitoring
    Full disclosure: I serve as Chief Strategist at Converseon, one of the three leaders in social media monitoring as named by Forrester Research.]. Image by Fräulein Schiller via Flickr. I'm not sure how many of you have been looking at social media monitoring, but the list of you is growing rapidly. What's growing even faster is the list of vendors entering this space and the claims they make as to how well their monitoring tools work.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, NOVEMBER 1, 2010
    [2010, Forrester] 3 Business Blogs with Proven ROI from Industrial Companies
    Results: About 2,000 daily visitors; 15 to 20 email messages per day, including an invitation to bid on a large, new plant that could total hundreds of millions of dollars; top rankings for Emerson in Google for terms such as “process controls,” “process management” and “compressor surge control” and the winner of Best Corporate Blog by BtoB magazine in 2010. A business blog is an important and integral component of inbound marketing.
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 1, 2010
    [2010, Forrester] 17 Compelling and Highly Usable B2B Marketing Statistics
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 1, 2010
    [2010, Forrester] B2B Marketing Mix: Will Online, Social Tactics Lead?
    This blog draws on the heritage of my Forrester research. Disclaimer The views expressed on this blog are mine alone and do not necessarily reflect the views of my employer, Xerox Global Services, nor those of my former one, Forrester Research. Inside Sales Top Method for Lead Generation in 2009 according to Forrester and MarketingProfs | Ken Krogue Says: February 8, 2010 at 9:34 AM [.] tactics Recent Posts Join Me at SocialTech 2010: Oct.
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 1, 2010
    [2010, Forrester] 2010 B2B Marketing Budgets and Mix Trends Research
    Note: this research looks at firms of 50 employees or more only. Two of my recently published Forrester reports take a deeper look at marketing mix effectiveness and program spending trends. Here are some of the more interesting things found in the January, 2010 survey: 1) Social media became the hot new marketing tool. You can read more about this in the new research that continues to chart the progress of the B2B marketing mix.
  • DELICIOUS B2BMARKETING  |  SUNDAY, OCTOBER 31, 2010
    [2010, Forrester] Finding B2B Social Media Tools That Add Value – not Just Time
    Start with Forrester’s POST approach , and fold the tools in later.
  • WEBBIQUITY  |  WEDNESDAY, OCTOBER 27, 2010
    [2010, Forrester] Measuring the Impact of Social Media in B2B Marketing
    Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. These results, along with the fact that “many B2B marketers treat social media like an outbound communications channel, and our research highlights the consequences of this choice. While B2B marketers have been ramping up social media activities over the past 18 months, not all are seeing the outcomes they’d hoped for.
  • THE ROI GUY  |  FRIDAY, OCTOBER 22, 2010
    [2010, Forrester] Tom Pisello: The ROI Guy: Tech Marketers May Need to Rethink.
    Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before. In researching technology buyer trends, it is important to know how technology buyers become aware in new solutions. Latest Research. Frugalnomics in Full Effect: Forrester and Gartner.
  • THE ROI GUY  |  WEDNESDAY, OCTOBER 20, 2010
    [2010, Forrester] Frugalnomics in Full Effect: Forrester and Gartner Downgrade IT Spending Outlook
    In the latest research from Gartner and Forrester, both IT research firms revised their annual spending projections over the next few years, predicting lower budgets and slower growth. Of important note to vendor sales teams, "Several key vertical industries, such as manufacturing and financial services, will not see IT budgets recover to pre-2008 levels before 2012 or 2013," Peter Sondergaard, head of research at Gartner, said in a statement.
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 14, 2010
    [2010, Forrester] Why Is Search…So…Darn…Hard!
    Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 14, 2010 16 Subscribe Why Is Search…So…Darn…Hard?! This is where we select keywords based on quantifiable research like volume of searches and likelihood of conversion. Michael Brenner Oct 16 2010 Hi Mike, you are correct.
  • WEBBIQUITY  |  WEDNESDAY, OCTOBER 13, 2010
    [2010, Forrester] What’s the Best Social Media Monitoring Tool? It Depends
    Forrester Research has named Nielsen a leader in brand monitoring solutions, saying “the vendor has the strongest strategic vision and currently competes at a scale unmatched by any other competitor.&#. Until fairly recently, keeping track of your organization’s online presence was relatively easy. Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites.
  • THE ROI GUY  |  MONDAY, OCTOBER 11, 2010
    [2010, Forrester] Marketing Hierarchy of Needs: Achieving Marketing Efficiency and Effectiveness
    According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. For example, an IDC survey of technology marketers revealed that 2010 revenue grew at a healthy 5.8% Every year, around Halloween, organizations meet to begin the battle for budget allocations for the New Year. For marketers, the news is good overall.
  • DELICIOUS B2BMARKETING  |  FRIDAY, OCTOBER 1, 2010
    [2010, Forrester] Integrate Social Networks with your Corporate Website with ‘Social Sign On’
    Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad. The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist?
  • WHAT WORKS - WHAT DOESN'T  |  THURSDAY, SEPTEMBER 30, 2010
    [2010, Forrester] Finding the Mythical C-Level Exec
    But, as Forrester Research points out in a recent report , “.no Like the unicorn , whose horn was said to cure illnesses and neutralize poison, the C-level executive is a mythical creature, though long hunted by IT sales rep looking for a cure to their late-quarter sales slump. no such role as a C-level executive exists. " There are chief executive officers, chief financial officers, chief operating officers, chief technology officers, chief security officers, etc.,
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 29, 2010
    [2010, Forrester] 17 Compelling And Highly Usable B2B Marketing Statistics
    Source : Forrester Research. Knowing what’s happening in the B2B marketing industry is key to understanding current and future trends. One of the best sources of information is industry statistics. For your use in PowerPoints, to share with associates or just to get up to date, below are 17 usable and compelling B2B Marketing stats collected from various sources around the B2B industry: B2B Social Spending.
  • THE ROI GUY  |  TUESDAY, SEPTEMBER 28, 2010
    [2010, Forrester] Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if.
    Tuesday, September 28, 2010 Do White Papers Still Engage? Although social media and blog content have the hype, when we look to which marketing content B2B buyers use more than any other in driving decisions, the white paper shines well above all others (MarketingSherpa and IDG 2010). 08, 2010 IDC Executive Tele Briefing on Sales & Marketing Strategies for 2010 Posted by Tom Pisello at 8:04 AM Email This BlogThis! Latest Research.
  • THE ROI GUY  |  TUESDAY, SEPTEMBER 21, 2010
    [2010, Forrester] Is Marketing Too Busy? The Forgotten Sales Professional
    As defined by Forrester, "Sales enablement is a strategic, ongoing process that equips all client-facing employees with the ability to consistently and systematically have a valuable conversation with the right set of customer stakeholders at each stage of the customer's problem-solving life cycle to optimize the ROI of the selling system." Sources: Uncovering The Hidden Costs Of Sales Support, Forrester Research, Inc.,
  • THE ROI GUY  |  FRIDAY, SEPTEMBER 17, 2010
    [2010, Forrester] Tom Pisello: The ROI Guy: Leaders indicate Growing Investment in.
    Friday, September 17, 2010 Leaders indicate Growing Investment in Smart Digital Content The migration of B2B marketing budgets from traditional marketing vehicles toward digital channels continues according to a study by Booz & Co. Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. Latest Research. Frugalnomics in Full Effect: Forrester and Gartner.
  • THE ROI GUY  |  FRIDAY, SEPTEMBER 17, 2010
    [2010, Forrester] The End of Marketing as We Know It: Overcoming Buyer Challenges with Interactive Smart Content
    email pitches per week, up 32 percent from 2006 according to sales and marketing research firm SiriusDecisions. Prospect driven buying cycles mean that buyers research solutions on their own, and do their own due diligence, engaging sales much later in the sales cycle. To meet prospect driven purchases, as a marketer, are you providing more of the right content at the right time, presented to fuel buyers when they are researching and progressing through the buying lifecycle?
  • THE ROI GUY  |  THURSDAY, SEPTEMBER 16, 2010
    [2010, Forrester] Tom Pisello: The ROI Guy: Measure to Manage - Driving Sales.
    Thursday, September 16, 2010 Measure to Manage - Driving Sales Enablement Success Selling B2B solutions certainly has changed over the past decade, and these changes are only accelerating, driven by significant customer challenges: Information Overload - Buyers are inundated with more marketing pitches and sale calls than ever, and suffer from a severe case of information overload. Latest Research. Frugalnomics in Full Effect: Forrester and Gartner.
  • THE ROI GUY  |  FRIDAY, SEPTEMBER 10, 2010
    [2010, Forrester] Tom Pisello: The ROI Guy: IT Budgets into 2011 - Robbing Peter to.
    Friday, September 10, 2010 IT Budgets into 2011 - Robbing Peter to Pay Paul? in 2010, essentially flat in 2010. The good news is that the second half of 2010, projections are in line with Gartner’s survey in the fourth quarter of 2009 when CIOs reported IT budgets would increase, on average, by only 1.3%, and spending outlooks are more positive than earlier surveys. Latest Research. Frugalnomics in Full Effect: Forrester and Gartner.
  • THE ROI GUY  |  THURSDAY, SEPTEMBER 9, 2010
    [2010, Forrester] Tom Pisello: The ROI Guy: Forrester announces Sales Enablement.
    Thursday, September 09, 2010 Forrester announces Sales Enablement Conference focused on Selling into the New Economy We were excited to hear that Forresters first Sales Enablement Conference will be focused on Selling into the New Economy. From our research we know that two economic downturns in the past decade have permanently changed how B2B solutions are bought and sold, forcing all stakeholders to focus on quantified bottom-line impacts. according to Forrester.
  • WEBBIQUITY  |  WEDNESDAY, SEPTEMBER 8, 2010
    [2010, Forrester] Best Social Media Stats and Market Research of 2010 (So Far)
    Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. National Survey Finds Majority of Journalists Now Depend on Social Media for Story Research by Cision. Senior marketing execs see their companies moving to social media in 2010 by The Viral Garden. Facebook: Facts & Figures For 2010 by Digital Buzz Blog.
  • WHAT WORKS - WHAT DOESN'T  |  TUESDAY, SEPTEMBER 7, 2010
    [2010, Forrester] It's Official: Forrester Says B2B Buyers Hate Confusing Jargon
    Now, it’s official – or at least corroborated by a Forrester Research Inc. Only 15% of the exec surveyed by Forrester felt their meetings with salespeople are valuable and live up to their expectations, and only seven percent usually accept a follow-on meeting. And, as Forrester points out, you need to develop sales content geared to the needs of individual industries so buyers in each of them can understand why they should care about what you’re selling.
  • THE ROI GUY  |  FRIDAY, SEPTEMBER 3, 2010
    [2010, Forrester] Demand Generation In the Face of Frugalnomics and Internet Fueled Decisions
    Frugalnomics Changes Everything According to Forrester analyst Scott Santucci, "Go-to-market models always change during periods of disruption, and this economic downturn has been deep, long, and might not even be over. According to Forrester’s Mr. Santucci, “Today, buyers are looking for business partners that will help them drive business results or outcomes – rather than bundle their products and services into solutions.” Valuable research and interactive tools are required.
  • THE ROI GUY  |  FRIDAY, SEPTEMBER 3, 2010
    [2010, Forrester] Sales Enablement Effectiveness?
    IDC research shows that because of frugal buyer sentiment, 62% of B2B vendors need more leads in order to generate the same amount of sales, and 72% indicate an increase in sales cycle time over the past 6 months. According to Forrester, companies are spending worldwide, on average, 19% of their SG&A costs, some $135,262 per quota-carrying salesperson, in sales support-related activities.
  • THE ROI GUY  |  FRIDAY, SEPTEMBER 3, 2010
    [2010, Forrester] Frugalnomics Forces Changes in Sales Enablement
    As defined by Forrester, "Sales enablement is a strategic, ongoing process that equips all client-facing employees with the ability to consistently and systematically have a valuable conversation with the right set of customer stakeholders at each stage of the customer's problem-solving life cycle to optimize the ROI of the selling system.” 3) Quantify Best Value - According to analyst Scott Santucci of Forrester, “We are in the middle of a major transformation in the B2B sales model.
  • THE ROI GUY  |  SUNDAY, AUGUST 15, 2010
    [2010, Forrester] Forrester and IDC think Sales Enablement is a Big Deal. and We Agree!
    A new role has emerged at many leading B2B companies, Sales Enablement, and recent research from Forrester and IDC proves this new sales enablement practice as the key linchpin required to help a B2B company bridge the gap between their business strategies and how they execute in the field. According to Forrester, companies are spending worldwide, on average, 19% of their SG&A costs, some $135,262 per quota-carrying salesperson, in sales support-related activities.
  • THE ROI GUY  |  THURSDAY, AUGUST 5, 2010
    [2010, Forrester] Tom Pisello: The ROI Guy: Risk-Adjusted ROI Defined
    Thursday, August 05, 2010 Risk-Adjusted ROI Defined A variation on the traditional ROI formula, Risk Adjusted ROI is calculated as the ratio of the net gain from a proposed project, divided by its total costs - represented in net present value terms to account for project risk. Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. Latest Research.
  • THE ROI GUY  |  THURSDAY, AUGUST 5, 2010
    [2010, Forrester] Tom Pisello: The ROI Guy: Net Present Value (NPV) Savings Defined
    Thursday, August 05, 2010 Net Present Value (NPV) Savings Defined NPV Definition: The sum that results when the discounted value of the expected costs of an investment are deducted from the discounted value of the expected returns. Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. Latest Research. Frugalnomics in Full Effect: Forrester and Gartner.
  • THE ROI GUY  |  THURSDAY, AUGUST 5, 2010
    [2010, Forrester] Tom Pisello: The ROI Guy: Return on Investment (ROI) Defined
    Thursday, August 05, 2010 Return on Investment (ROI) Defined ROI Defined: A general concept referring to calculate the Earnings from the Investment of Capital, where the earnings are expressed as a proportion of the outlay. Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. Latest Research. Frugalnomics in Full Effect: Forrester and Gartner.
  • THE ROI GUY  |  WEDNESDAY, AUGUST 4, 2010
    [2010, Forrester] Tom Pisello: The ROI Guy: Can a Value Selling / Marketing Program.
    Wednesday, August 04, 2010 Can a Value Selling / Marketing Program Improve Your Business? Research shows that customers do not want generic messages or the hard sell, but instead want relevant and consultative tips and advice. Less than 17% trust vendor provided business cases unless third party research / proof is provided. d=222693735895213178 Metrics / Research Source: IDC | Alinean 2010 Posted by Tom Pisello at 5:27 PM Email This BlogThis! Latest Research.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, AUGUST 3, 2010
    [2010, Forrester] Industrial and B2B Customer Engagement Simplified
    Home Marketing Matters About Contact B2B Marketing Store Company Website Industrial and B2B Customer Engagement Simplified by Achinta Mitra on August 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing , Social Media Marketing More and more industrial and B2B marketers now view customer engagement as the key to driving incremental sales and revenues. Copyright © 2010 Tiecas, Inc.
  • WEBBIQUITY  |  MONDAY, AUGUST 2, 2010
    [2010, Forrester] Five Social Media Marketing Reports and Guides Worth Checking Out
    Ochman, Yvonne DiVita, Beth Harte, Scott Monty, Peter Kim, Liz Strauss and David Meerman Scott on topics ranging from social media research, ethics and strategy to branding and metrics—all in 140-character snippets. 10 Key Online Marketing Trends for 2010 (3 pages). For example, the report predicts that by the end of 2010, more than 3/4 of companies will use targeting and personalization on their websites. 2010 Lead Generation Marketing ROI Study (32 pages).
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 28, 2010
    [2010, Forrester] B2B Marketing needs to Curate a Vibrant Community
    My suggestion would be to create a vibrant community with them – one which is both online and offline, one where you can get instant feedback, one where their ideas matter to your research and development groups, one where they co-author thought leadership with you and one that rewards them for their loyalty to your firm. Getting a customer is not the end goal it’s the middle In a recent speech by Josh Bernoff of Forrester Research.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JULY 25, 2010
    [2010, Forrester] The clash of the social media know-nothings
    “You can’t walk out your house without bumping into a social-media expert today, said Forrester Analyst Sean Corcoran in a WSJ article. &# The reality is the space is still very much a Wild West.&#. Research, strategy, planning. The know-nothings. You know who I’m talking about right? Social media “marketers&# who have never practiced marketing. Maybe have never even had a sales job or a college-level marketing class.
  • THE ROI GUY  |  THURSDAY, JULY 22, 2010
    [2010, Forrester] Tom Pisello: The ROI Guy: ShoreTel And Alinean Launch Online TCO.
    Thursday, July 22, 2010 ShoreTel And Alinean Launch Online TCO Tool for Unified Communications Business Case Easy-to-use online calculator analyzes the Total Cost of Ownership (TCO) of competing unified communications systems to determine true costs and business value SUNNYVALE, Calif., Research has shown that these operating costs correlate closely with the complexity of implementing, managing and supporting the underlying technology. Latest Research.
  • MODERN B2B MARKETING  |  MONDAY, JULY 12, 2010
    [2010, Forrester] Email Marketing Best Practices from MarketingProfs Virtual Event
    Forrester Research shows that 59% of consumers open email based on their individual interests and 51% open emails based on their needs at that time. Lead scoring is a top priority for nearly half of B2B Marketers, according to Forrester Research, but according to the presentation most do not score, and those that do were better able to turn leads into opportunities. .
  • EMAGINE B2B BLOG  |  THURSDAY, JULY 8, 2010
    [2010, Forrester] Stymied by seeming roadblocks to social media? …try this Rx
    By now, you’ve probably heard all the good reasons why your B2B should be using social media; maybe you even caught our recent post recapping research showing that that’s exactly where your early-stage buyers are doing much of their product/vendor short-listing these days.
  • B2B MARKETING ZONE POSTS  |  WEDNESDAY, JULY 7, 2010
    [2010, Forrester] Top 40 Posts and Hot Topics of Inbound Marketing and Social Media
    June 2010. A fascinating “hardcore” B2B social media success - grow - Practical Marketing Solutions , June 20, 2010 With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B. Chris Koch , June 11, 2010 What happens when you stake the value of your contribution to the company on something that you’ll never do as well as someone else?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JUNE 30, 2010
    [2010, Forrester] Getting a customer is not the end goal it’s the middle
    In a recent speech by Josh Bernoff of Forrester Research at the ITSMA Marketing Leadership forum it occurred to me that customer acquisition is no longer an “end state” for marketers its somewhere in the middle. Let me explain …. Many marketers focus their efforts on the customer acquisition angle which has the benefit of measurability and thus the accountability for ROI.
  • MODERN B2B MARKETING  |  SUNDAY, JUNE 27, 2010
    [2010, Forrester] Social CRM: The Latest Evolution for Managing Customer Relationships
    The days are long gone when sales representatives could rely on their ability to “read” prospects to make the sale, thanks to buyers researching their purchases online. With a predicted 34% compound annual growth rate of social media spending through 2014 according to data from Forrester, our prediction for 2010 is the growth of social CRM will be strong.
  • INDUSTRIAL MARKETING TODAY  |  SATURDAY, JUNE 19, 2010
    [2010, Forrester] Creating Relevant B2B Marketing Content: Walk the Talk
    Home Marketing Matters About Contact B2B Marketing Store Company Website Creating Relevant B2B Marketing Content: Walk the Talk by Achinta Mitra on June 19, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing There is plenty of advice out there about engaging B2B and industrial buyers with relevant marketing content at every stage of the buying cycle. Copyright © 2010 Tiecas, Inc.
  • MODERN B2B MARKETING  |  SUNDAY, JUNE 13, 2010
    [2010, Forrester] 5 B2B Marketing Infographics You Can’t Go Without
    We’re all familiar with the Rogers Adoption Curve , and along those lines of adopting and creating, Forrester Research has mapped out exactly what people are doing online and just who is doing it. As marketers, we thrive off data visualization using graphics, charts and images to educate ourselves and tell our stories.
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