The Effective Marketer

MAY 9, 2011

The power of marketing automation is the ability to target your marketing database with specific content based on their behavior and stage in the purchasing process. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Online Marketing Institute

JUNE 26, 2009

focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process. focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process.

Research 40

Research Marketing Management Media Planning 40

The ROI Guy

FEBRUARY 10, 2015

Place – Where you can purchase the product / service, such as direct from a sales rep, through a channel partner, in a store or on-line via e-commerce. As a result, according to research a few years back from Forrester, the 4-Ps of marketing are outdated and in need of a major rethink.

Relevance 40

Relevance Forrester Elasticity Peer-to-peer 40

Biznology

JUNE 17, 2013

By the percentages: 200% to 300% increase in click-through rate when marketers include video in an e-mail ( Forrester ). 85% of people more likely to purchase a product after watching a product video. About 50% of those who viewed an online marketing video went on to make a purchase for their business. comScore and Nielsen ).

Video Marketing 80

Video Marketing Content Youtube Forrester 80

Online Marketing Institute

NOVEMBER 1, 2010

This blog draws on the heritage of my Forrester research. Disclaimer The views expressed on this blog are mine alone and do not necessarily reflect the views of my employer, Xerox Global Services, nor those of my former one, Forrester Research. This is our second joint endeavor on this topic.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Conductor

APRIL 28, 2020

Be “Season-Ready” with COVID-19 Keyword Research and New Content. In the NFL, there was an average of 6–10 Achilles tears per season from 1980 to 2010. Warranties, Return Policies, and Protection Plans Make sure your customers feel safe when purchasing from you by highlighting your various safety nets.

Marketing Strategy 64

Marketing Strategy Marketing & Strategy Paid Search Agency Planning 64

The ROI Guy

JANUARY 10, 2011

IT Spending on the Rise, But Executives Remain Economic-Focused A recent IT spending survey from Forrester confirms that 2010 remained a tough year for IT. Although enterprise technology budgets were trending upward, the progression was slight, in 2010 compared with 2009. Monday, January 10, 2011 Let the Good Times Roll?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

Convince & Convert

MAY 5, 2010

Because you see, unlike most communities that are created based on brand affinity, and then conduct market research as an aside (if at all), JaneNation was built to tap into the minds of America’s females. Fantastic idea and execution.RT @jaybaer: Research + brand community + marketing to women = social media success.

Social Media 125

Social Media Advertising Agencies Paid Search Agency Media 125

Industrial Marketing Today

JUNE 19, 2010

The chart below from a research study done by Forrester illustrates this point very clearly. Copyright © 2010 Tiecas, Inc. Even if you have carefully segmented your target audience by demographics, different people within the same company can and do react differently to your content.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

The ROI Guy

NOVEMBER 29, 2010

Matter of Trust - although the research indicates that buyers truly rely on vendor content to help drive purchase decisions, with so much noise, buyers have become skeptical of vendor claims. Having the right content and tools to help fuel buyer’s decision making process is essential. Death of a Salesman?

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

The ROI Guy

JUNE 3, 2010

Recent reports from IDC and Gartner confirm earlier predictions that 2010 will see a rise in IT spending. spending increase in 2010 compared to 2009, with the largest increases in the government / public sector. A good summary on this research can be found at: [link] How do the spending trends look from the field?

Budget Programs 40

Budget Programs Gartner Campaigns Forrester 40

The ROI Guy

SEPTEMBER 3, 2010

As defined by Forrester, "Sales enablement is a strategic, ongoing process that equips all client-facing employees with the ability to consistently and systematically have a valuable conversation with the right set of customer stakeholders at each stage of the customer's problem-solving life cycle to optimize the ROI of the selling system.”

Allocation 40

Allocation Budget Programs Forrester Bundling 40

The ROI Guy

JANUARY 5, 2011

Even though a recovery is at hand, there remains significant pressure to do-more-with-less, and the economic buyer is firmly in control, demanding even more financial accountability on each purchase. And this trend is not expected to end, even as the recovery takes hold. driven by customer's "enterprise-wide strategic procurement initiatives.

Allocation 40

Allocation Forrester Buying Cycle Sales Cycle 40

The ROI Guy

MARCH 15, 2011

Empowered Buyers: Fueled by the Internet, with access to a wealth of resources, research, discussions, product and pricing information, buyers are self-empowered to drive the buying cycle, inviting sales later and later into the decision making process, if at all. Fight Frugalnomics with Outcome Selling?

Forrester 40

Forrester Lead Ranking Cross-Selling Peer-to-peer 40

Hubspot

NOVEMBER 18, 2011

This is a more than 50% increase over 2010, which had also doubled in revenue from the year before. Source: Focus Research) Tweet This! Source: Gartner Research) Tweet This! 50% of qualified leads are not ready to purchase immediately. Source: Forrester Research) Tweet This! Source: Gleanster) Tweet This!

Stats 28

Stats Marketing Automation Services Marketing Automation Automation 28

The ROI Guy

SEPTEMBER 3, 2010

Formally defined, Demand Generation is the use of targeted marketing programs to address four key objectives for B2B marketers: Building awareness of a company’s products and services; Establishing relevance to a prospective buyer/end user; Supporting validation for the purchase; and Mitigating customer concerns.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Peer-to-peer Demand 40

Adobe Experience Cloud Blog

JUNE 27, 2010

The days are long gone when sales representatives could rely on their ability to “read” prospects to make the sale, thanks to buyers researching their purchases online. The need to better understand online behaviors to convert leads jump-started the evolution of customer relationship management (CRM).

CRM 48

CRM Marketing Management Jigsaw Web 2.0 48

The ROI Guy

DECEMBER 6, 2010

Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? From our research and best practices work with leading B2B sales and marketing groups, Alinean provides its top 5 predictions for 2011: 1. of respondents), and peers (28.7%), especially early in the lifecycle.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

OCTOBER 22, 2010

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

The ROI Guy

NOVEMBER 4, 2010

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. In this blog post, I present a few of the key research metrics and advice.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Hubspot

AUGUST 5, 2011

When asked whether Facebook or Twitter influenced their customers’ decisions to purchase however, the data gets a bit fuzzier. ” Furthermore, a Forrester study of U.S. In a survey by Pricegrabber , half of online shoppers in the winter of 2010 said they used social networks to share great deals on products.

Advertising Channels 28

Advertising Channels Multi-Channel Forrester Marketing & Strategy 28

The ROI Guy

SEPTEMBER 17, 2010

email pitches per week, up 32 percent from 2006 according to sales and marketing research firm SiriusDecisions. Prospect driven buying cycles mean that buyers research solutions on their own, and do their own due diligence, engaging sales much later in the sales cycle. For example, the typical B2B prospect receives an average of 20.3

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

Hubspot

JULY 19, 2011

According to Forrester, mobile advertising in the U.S. million by year-end 2010, increasing by nearly 50 percent from 2009. The rising popularity of smart phones will surely produce an increase of engaged consumers eager to use e-commerce mobile sites for their purchasing. Trend 1 - Mobile Advertising Spend is on the Rise.

Mobile Marketing 28

Mobile Marketing Trends Emarketing Mobile Advertising 28

The ROI Guy

JANUARY 17, 2011

As today’s buyers are empowered by the Internet to do their own research and drive their own purchasing due diligence – engaging sales later than ever, or not at all – easy to use versions of these diagnostic tools need to be on-line, readily available, interactive and personalized to empower self-service research.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Hubspot

JUNE 29, 2012

Source: Forrester Research ) Peer-to-peer communication through text messaging has become of core part of society's communication infrastructure. Source: Forrester Research ) Commerce is shifting more and more online. 12) 20% of Facebook users have purchased something because of ads or comments they saw there.

Internet Marketing 28

Internet Marketing Stats Peer-to-peer Planning 28

Convince & Convert

SEPTEMBER 21, 2010

Research: How do people talk about your industry and who are the influencers? Right now, for example, we're carrying out a market insight and research project for for a pharmaceutical company that is taking advantage of our coverage of forums. How can your brand participate in this space most effectively?

Social Media 155

Social Media Media Paid Content Work Management 155

Webbiquity

JANUARY 17, 2011

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. Discover the answers to all of these questions and more here in more than 40 of the best resources for social media and marketing stats, facts and research of the past year. 40 percent of U.S.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

The ROI Guy

FEBRUARY 4, 2009

As TCO studies have taught us however from the time Bill Kirwin first developed these models for Gartner, it is important to look not only at purchase cost of the solution, but the ongoing costs over the entire ownership lifecycle. Do these features yield cost savings that make the purchase price savings moot? Latest Research.

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

The ROI Guy

OCTOBER 11, 2010

According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels.

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

The ROI Guy

SEPTEMBER 4, 2007

On average a 2 x CPU server costs $4,000 per year in three-year amortized hardware purchase, and annual support and maintenance contract costs. by 2010 [2]. Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. Latest Research.

ROI 40

ROI Enterprise Management Work Management Marketing Management 40

The ROI Guy

NOVEMBER 8, 2006

In order to realize the up-sell / cross-sell benefit, the call center staff needs to use the solution as expected, this changes the relationship with the customer, and the customer reacts by purchasing more – a complex set of cause and effect in order for quantifiable benefit to be achieved. Latest Research. They do if they are.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

B2B Marketing Zone Posts

APRIL 5, 2010

March 2010. Great stuff in the world of B2B Marketing for March 2010. We’ve hit a new low: The shittiest social media marketing plan ever - grow - Practical Marketing Solutions , March 10, 2010 A local news and media company is getting into the social media consulting business. Best of B2B Marketing.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Twitter for B2B Marketing - MI6 Marketing Agency , November 18, 2010 Author: Chris Herbert. There better be. Why not use it?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Biznology

NOVEMBER 6, 2013

Kids born between 1996 and 2010 are sometimes called Gen Z, the post-Millennials, or Generation C (for connected). He’s also frugal, but skilled at purchasing online with a credit card (mine). Internet Marketing Business Common Sense Media Forrester Research Generation Y Generation Z Internet marketing Millennial'

Generation 80

Generation Planning Forrester SMS 80

The ROI Guy

NOVEMBER 8, 2006

Although maximizing IT labor productivity is a major goal of most IT organizations today, when making the purchase decision, it will be important to analyze all factors and not rely solely on TCA advantages of one platform or the other. Latest Research. Frugalnomics in Full Effect: Forrester and Gartner. Let the Good Times Roll?

ROI 40

ROI Marketing Budget Work Management Marketing Automation Services 40

Content Standard

NOVEMBER 27, 2017

Perhaps most importantly, social media consumption is on the rise; Facebook, Twitter, and YouTube have become everyday destinations by 2010, and upstart channels like Pinterest and Instagram are reinforcing a major shift in the way people discover information. When the company purchased YouTube for $1.65 So it does.

SEO 55

SEO SERP Paid Search Agency Planning 55