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Impressive Marketo User Summit


At this week’s Marketo Summit , I realized we’re right in the middle of B2B Marketing Event Season. In this post I’m giving a short impression of the Marketo Summit. The Marketo User Summit was BIG: 600 customers and partners were attending. Marketo University. The program started with the Marketo University, with a beginner and an advanced track. Global Marketo Roll-Out. How Marketo Uses Marketo.

Six Steps for Marketing Forecasting Done Right

Modern B2B Marketing

As I wrote yesterday, in cases where the CSO lacks “bottom-up” visibility into future periods , highly accountable CMOs can fill the void with marketing forecasts. These are not “traditional” marketing forecasts, which take the form of a top-down market size analysis. Those kinds of “forecast” can be useful for strategic planning, but do not have the sufficient granular, actionable data required to be an equal counterpart to the sales forecast.

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Marketing Forecasting: The Hidden Secret of Today’s Most Accountable CMOs

Modern B2B Marketing

At executive staff and board meetings, the number one topic of discussion is never the upcoming marketing program or the new brand strategy – it’s almost always the sales forecast. Forecasts matter.

Model the Stages of Your Revenue Cycle for Better Marketing Forecasting

Modern B2B Marketing

Last week, I introduced the idea of marketing forecasting and introduced six steps for marketing forecasting done right. Why Have A Marketing Forecasting Methodology? Qualified but needs more nurturing (linked to Prospect).


Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing.

Igniting Outsized Revenue Growth in 2011

Modern B2B Marketing

It’s the core reason why earlier this year we launched the Marketo Revenue Cycle Analytics solution, which helps organizations accurately measure and forecast the effect and ROI of sales and marketing activities across the revenue cycle.

Unica Turns Blue: IBM’s Acquisition Further Proof of Marketing Automation & Analytics Growth

Modern B2B Marketing

Four years ago, when we were first raising money to found Marketo, many prospective investors expressed the opinion that marketing automation was a “failed category”, or was unnecessary, or was just something that the big CRM vendors would get around to some day.

How does Time affect Marketing Accountability?

Modern B2B Marketing

The research above clearly indicates how the ability to measure and forecast the impact marketing has on business metrics, such as revenue, plays a vital role to help marketing earn a seat at the revenue table. was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

Lessons from Sales and Marketing Revenue Masters

Modern B2B Marketing

Since the idea of Marketo popped into the minds of Marketo’s founders, Jon Miller and Phil Fernandez, marketing accountability was at the center of their thoughts. Internally at Marketo we began to call these people “The Revenue Masters.&#.

CEO Perspective: Marketing as a Revenue Driver

Modern B2B Marketing

Marketo’s CEO, Phil Fernandez, was one of the inaugural speakers for SLMA Radio, the Sales Lead Management Association’s (SLMA’s) weekly show bringing you the voice of industry leaders. Here at Marketo, we believe all of this is changing.

15 best Big Data companies and why they stand out


That way, they can look at specific bits of information and the links among them, so they can find answers to complex questions and find the proverbial needle in a haystack. Only 18% of companies believe they have the skills necessary to gather and use insights effectively.

The Metrics that Matter for Marketing Measurement

Modern B2B Marketing

I recently listened to Jon Miller, VP of Marketing at Marketo, and David Raab, Principal at Raab Associates, explain the problems held by Marketers today and how they can overcome them by using the right metrics when measuring success. Report: Revenue forecast: Forecast revenue by period. Forecast revenue by period. The Metrics that Matter for Marketing Measurement was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].


What the World Needs Now: A Revenue Revolution

Modern B2B Marketing

Marketo’s CEO, Phil Fernandez was invited, once again, to share his thoughts on the weekly SLMA Radio show. Start seeing themselves as a revenue organization in the company by creating improved processes, taking measurement and making marketing forecasts. What the World Needs Now: A Revenue Revolution was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

B2B 0

BtoB Leading Edge Virtual Event: 3 Key Marketing Takeaways

Modern B2B Marketing

Here at Marketo, we exercise marketing forecasting to guarantee results, justify marketing budget and prove marketing as an essential part of the revenue team. Here at Marketo, the majority of our content does not lie behind forms. BtoB Leading Edge Virtual Event: 3 Key Marketing Takeaways was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

The New Secret Sauce to Demand Generation

Modern B2B Marketing

Back in January 2009, Marketo came out with a webinar entitled, The Secret Sauce to Demand Generation: How Marketo Nurtures, Scores and Accelerates Leads through the Revenue Cycle. It discusses how Marketo leverages its own Sales 2.0

5 Ways Sales Will Continue To Evolve

Modern B2B Marketing

Improved Forecasting. The ability to create accurate revenue forecasts is more efficient than ever. The most successful CSOs have learned to incorporate marketing forecasts which complete the revenue picture by predicting new business that is not currently in the sales forecast period.

What the CEO Needs from Marketing

Modern B2B Marketing

This week I listened to Umberto Milletti and Phil Fernandez, CEOs from Insideview and Marketo, give presentations about their expectations of Marketing. Measure and forecast metrics that matter to the CEO.

Why Most B2B Social Media Marketing Fails (And How To Fix It)

Modern B2B Marketing

in 2010 according to eMarketer. Set expectations at the start by forecasting realistic results – and provide an updated analytics report to key stakeholders monthly to evaluate progress. by Maria Pergolino A staggering 86% of B2B firms use social media, according to BizReport.

The Essential Skill Set For Modern B2B Marketers

Modern B2B Marketing

Forecasting – Creating an informative B2B marketing forecast is key to every marketing team. With a solid forecast, marketing is able to look ahead and predict valuable information for the business.

The Future of Sales Lead Management – An Interview with SLMA’s James Obermayer

Modern B2B Marketing

by Katie Byrnes Marketo CEO, Phil Fernandez, had the chance to interview the CEO of the Sales Lead Management Association, James Obermayer at Dreamforce 2010. Luckily, Marketo had the chance to capture this event live.