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How to Calculate Social Marketing ROI

Paul Gillin

In the case of the sales rep, we must be able to predict with reasonable certainty that the person can generate $2 million in incremental business in year one. They can even trigger customized e-mails or tweets when a person’s behavior matches certain predefined patterns.

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MakesBridge Offers Powerful Features to Small Business Marketers

Customer Experience Matrix

Summary: MakesBridge offers a full set of marketing automation features with some special strengths that will appeal especially to small companies. In particular, they want a highly-integrated combination of standard marketing automation (email, landing pages and individual-level Website behavior tracking) with customer relationship management (tracking personal and telephone contacts with individuals).

Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast

B2B Marketing Zone Posts

April 2010. The following are the top items from featured sources based on social signals. Five Big Shifts in Social Media Marketing - Webbiquity , April 19, 2010 Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years. How to establish a voice of authority in a blog - Chris Koch , April 9, 2010 A few weeks ago, I wrote a post about how to get others to blog.

Sales 2.0: Marketing Automation & Salesforce Chatter


This morning we saw a demo of Chatter , a collaboration tools integrated with Think Facebook built into it looks just like the Facebook timeline, but it is built around your sales processes. Chatter Screenshot.

Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

The following are the top items from featured sources based on social signals. Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Monitor your social media in less than 10 minutes a day - inblurbs , November 26, 2010 Social networking is very essential for today’s online business world. Published by Hubspot, May 2010.

B2B Marketplaces: A New Breed Takes On an Old Problem


ChoiceVendor business-to-business vendor reviews: similar to but with a different business model—rather than generating revenue from providers, ChoiceVendor’s revenue plan is to “offer certain features by subscription to users who are seeking vendors.&# To assist buyers from a neutral point of view, GetApp offers user-generated reviews and a free personalized assessment tool as well as a number of guides on the subject.&#.

5 things you need to know from Dreamforce 2010

Modern B2B Marketing

Today thousands of marketers, sales reps, developers, admins, consultants, and more are returning back to the office after an amazing and full week at Dreamforce 2010. And knows it.”. Chatter 2 Dreamforce 10 heroku Jigsaw Remedyforce

Could Facebook become a Lead Nurturing platform?

Buzz Marketing for Technology

When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even is getting into the lead nurturing space.

QlikView's New Release Focuses on Enterprise Deployment

Customer Experience Matrix

But it remains my personal go-to tool for data analysis and I do keep an eye on it. Total revenues will easily exceed $200 million for 2010. Features are stable. From an end-user perspective, none were especially exciting -- which simply confirms that QlikView already had pretty much all the features it needed. Let me stress again that I’m not complaining: QlikView didn’t need a lot of new end-user features because the existing set was already terrific.

LoopFuse Offers Free Marketing Automation System: Another Step Towards Industry Consolidation

Customer Experience Matrix

Although LoopFuse and others already provide free trials, this is indeed different: while most free trials expire after 30 days and often have limited functionality, LoopFuse’s FreeView can be used for as long as you like and provides pretty much the same features as the paid version of the system. They’ll make their money when users see the value they gain and pay for higher volumes and add-on features.

Are Your Inside Sales Reps sacrificing Effectiveness for Efficiency?

Sales Prospecting Perspectives

CRM suites like and have revolutionized the industry from a efficiency standpoint. One of the most popular features amongst our team in our is the ability to set up email templates. We’ve all used this feature I’m sure and at face value it seems like a no brainer in terms of being able to touch more prospects with your message faster. Unique in that it is personalized.

Aprimo Marketing Studio Supports Sophisticated Business Marketers

Customer Experience Matrix

Summary: Aprimo Marketing Studio offers powerful features in an on-demand system for sophisticated business and consumer marketers. This means that a system for both will include several features needed by only one group or the other. Small digression: most business marketing systems are designed around data from a sales automation system such as In Marketing Studio, they are well-implemented with advanced features and an attractive, intuitive interface.

Genoo Offers Web Marketing for Small Business

Customer Experience Matrix

Demand generation features are adequate, if a bit rudimentary, and are supplemented by social marketing capabilities that do an above-average job of integrating social activities with traditional lead data. Genoo plans to let users add custom fields but hasn’t set a date for this feature. Of course, users can ignore these features if they wish. These features are all included in Genoo’s base price of $199 per month, regardless of file size or Web activity.

True Influence's LeadPAC Offers Pay-Per-Click Email. Think About It.

Customer Experience Matrix

Select the audience by choosing from personal and company attributes including title, department, level, location, company size and ownership. LeadPAC provides a typical editor and standard features such as previewing the email and sending test messages. They can load these into any marketing automation system or True Influence's own marketing automation product, which lets them run multi-step nurture campaigns, apply lead scores, and synchronize data with

Tom Pisello: The ROI Guy: Alinean Launches Interactive White Papers

Tom Pisello

Unlike traditional white papers, Alinean Interactive White Papers use profile information from a prospect to intelligently customize the collateral with more personalized, relevant and analytical content. Gartner reduces IT Spending Outlook for 2010, but.

B2B Content Marketing: HubSpot May Be the Best in the World

Fearless Competitor

Hubspot had yours truly as a special guest for HubspotTV on November 19, 2010.). Hubspot just got a massive investment of funds from the likes of Sequoia, Google and, among others, with a D round that totaled $32 million. I was the guest back on November 19, 2010 ).

Alinean Launches Interactive White Papers

The ROI Guy

Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.

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Lessons for Sales and Marketing from Cloudforce San Jose

Modern B2B Marketing

Yesterday, over 1,000 people came together in San Jose (plus 10K more on a live video feed) for the launch of Chatter at a Cloudforce event. The product team was paying attention to that change.

LinkedIn Adds the Ability to Follow Companies


With the initial launch the interaction opportunities are fairly basic, but as the feature matures more opportunities will be released to improve communication between companies and individuals. This beats out with 86 followers and 4000+ employees.

Optimizing Trial Conversion Rates With Lead Nurturing

Modern B2B Marketing

At the end of the trial, you could let them know they can extend the trial by contacting a sales person. Most products offer such an interface, including Marketo and They may prefer developing new features rather than doing “marketing stuff&#.

Rules of Thumb For Managing Your Sales Team


Rule of Three (Plus) Polly Sumner , Chief Adoption Officer at , advised against competitions between any two sales reps. In a two-person competition, there is always a winner and a loser, and it's hard for someone who loses twice to win again.

Infer’s Self-Service Profiling Revolutionizes Predictive Sales and Marketing


a leading predictive sales and marketing platform that helps companies win more customers, today announced the latest release of its Profile Management platform, including new quick-start features, personalized profile recommendations and a free 14-day trial.

Infer Launches New Predictive Behavior Scoring; Expands Sales Intelligence Capabilities


With this visibility, sales reps can craft more personalized prospecting messages that include compelling case studies and other highly targeted assets. Founded in 2010, Infer delivers a predictive-first platform that helps companies win more customers.

ClickDimensions Offers Marketing Automation as a Microsoft CRM Add-on

Customer Experience Matrix

Small business systems like Infusionsoft and OfficeAutoPilot solve this problem by bundling their own CRM features. Of course, another way to look at this is that the CRM vendors already do marketing automation – certainly Oracle/Siebel does, and plenty of folks would argue that has adequate marketing automation capabilities for most purposes, although most experts (and I) would disagree.