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78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)


She also lists “using social media profiles for link building&# as a mistake, though there are situations in which this makes sense; you may want to grab a profile on a lesser-known social media site for purposes of reputation management or brand protection. Even if there isn’t enough relevant traffic on that site to make a large effort in network-building and interaction worthwhile, any links you include in your profile still have value.

Best Twitter Guides, Tips and Tools of 2010


Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. Get More Twitter Followers by Treating Your Profile Like a Landing Page by Social Times.

Trending Sources

Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

Best of B2B Marketing for September 2010. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Social media and the big conversation “fail” - grow - Practical Marketing Solutions , September 26, 2010 I am feeling sad and a bit ashamed of myself. Check for the Mentions stream under your profile. B2B Voices , September 1, 2010 Image via CrunchBase.

36 (of the) Best Facebook Guides, Stats and Rants of 2010


It started 2010 with roughly 350 million users and is now on its way to 600 million. Piotr Krzyzek recommends using a portrait-size profile picture, creating an opt-in landing page, adding contact information and links everywhere possible, and of course fan interaction and quality content.

4 Tips for B2B Marketing on Facebook

delicious b2bmarketing

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Startups Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : Crowd-Sourced Johnny Cash Video Scores Grammy Nomination May 20, 2010 Leyl Master Black View Comments 4 Tips for B2B Marketing on Facebook email share email share Do you like this story? to interact with each other.

The Brave New World of B2B Marketing - Are You Ready?

Everything Technology Marketing

Here are the seven steps to B2B marketing success in this new era: 1 - Segmentation & Profiling Sound familiar? Profiling of ideal companies and everything else follows from here. So send me your feedback using the comment feature below or send an email to

The Ultimate Glossary: 101 Social Media Marketing Terms Explained


New applications launch every day and existing applications continue to evolve and add new features. A Application Programing Interface (API) - An API is a documented interface that allows one software application to to interact with another application.

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B2B Social Media Marketing -- Does It Work?

delicious b2bmarketing

Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work? Kaila Strong | Dec 6, 2010 | 0 Comments Tweet Arguably, social media marketing for B2B companies is one of the most difficult campaigns to run. 2010 All rights reserved.

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Integrate Social Networks with your Corporate Website with ‘Social Sign On’

delicious b2bmarketing

The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist?

The Rock Star of Digital Marketing: A Profile of Visible Expert? Mitch Joel

Hinge Marketing

This profile focuses on Mitch Joel, a Visible Expert for digital marketing. For Huffington Post Quebec, they came up with an interactive, multi-platform publicity campaign driven by reader-generated content.

Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast

B2B Marketing Zone Posts

April 2010. The following are the top items from featured sources based on social signals. Five Big Shifts in Social Media Marketing - Webbiquity , April 19, 2010 Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years. How to establish a voice of authority in a blog - Chris Koch , April 9, 2010 A few weeks ago, I wrote a post about how to get others to blog.

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9 Reasons Why Your Social Media Strategy Isn’t Working


If you’re only sharing self-promotional content on your social media profiles, people aren’t going to want to follow you. How often do you follow someone on Twitter whose profile avatar doesn’t include an image of a person?

Social Media Hierarchy of Needs - Best Practices for ROI Success

The ROI Guy

Tier 4: Collaboration – interacting with the user base is a key differentiating element to the most successful social media campaigns.

Social Media Minute: 25 B2B Marketing Uses of LinkedIn

MLT Creative

Here's some simple tips to help you engage fully with LinkedIn : Fill out your profile completely to earn trust and credibility. Use apps and widgets to integrate other tools, such as importing your blog entries or Twitter stream into your profile. Put your LinkedIn Account to Work.

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

This feature is very useful if you are serving the architectural and builder communities. Online color selector – build an interactive tool for your website for visitors to mix and match different colors and components in real-time. Copyright © 2010 Tiecas, Inc.

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Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Genoo and Act-On Software Add Social Marketing Features

Customer Experience Matrix

Summary: Two low-cost demand generation systems, Genoo and Act-On Software, have added unusually advanced social marketing features. A few weeks back, I wrote about social marketing features from consumer marketing automation vendors. Naturally our friends in the business marketing space have been adding such features as well. I don’t recall seeing either feature in any other demand generation system, although I haven't checked carefully.

SAS, Unica and smartFocus Add Social Media Features

Customer Experience Matrix

But it doesn’t seem to include the case management features that a publicity or service department would use to interact with individuals. This data is linked back to the original recipient, so smartFocus can measure the activity each recipient has generated and profile that recipient's responders. Summary: major consumer-oriented marketing automation vendors have all added some type of social media capabilities.

IBM Interact Adds Interactions to Enterprise Marketing Management

Customer Experience Matrix

My continuing tour of real time interaction managers landed with the good folks at IBM two weeks ago, where I caught up with what’s now IBM Interact. The product was originally launched more than a decade ago by Unica as Affinium Interact.*

Five Reasons You May Not Be Spending Enough on Content Marketing

The ROI Guy

In many instances, sales forces and channel partners have been disinter-mediated, whereby direct contact with the buyer has been totally replaced with on-line interaction. Evidence of this shift can be found in IDC’s 2010 Customer Experience Survey.

Alinean Launches Interactive White Papers

The ROI Guy

Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers. Alinean Interactive White Papers help B2B marketers better attract and connect with today's overloaded, skeptical and frugal buyers.

Answered: 10 Common Social Media Marketing Questions


Facebook, for instance, offers “ social plugins ,” embeddable features that can easily be integrated in your site. As part of our blogging platform , HubSpot also automatically adds the buttons you want to have featured on your posts.

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Will Facebook replace your B2B Marketing email system?

Buzz Marketing for Technology

Second those email accounts will be tied to your Facebook profile Vanity URL in my case Third, Facebook says they will enable this feature for Pages (the business version of your Profile).

The End of Marketing as We Know It: Overcoming Buyer Challenges with Interactive Smart Content

The ROI Guy

To this end, are your marketing efforts connecting with these frugal buyers who don’t care about product features and benefits, and are instead value focused? At the middle stage, buyers need to understand product features and savings / benefits that can be derived.


Tech Media Publishers looking more Like Interactive Marketing Firms Every Day

The ROI Guy

In the recent BtoB magazine article, " Tech Media Evolution a Bellwether ", the major technology publishers were examined to understand how quickly the shift to interactive marketing was occurring. To maintain revenue, these Tech Media firms have quickly morphed to develop and deliver interactive marketing services to technology vendors, including: On-line strategy development Building online advertising businesses.

Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010

B2B Marketing Zone Posts

July 1, 2010 to July 31, 2010. Featured Sources. The following are the top items from featured sources based on social signals. The 20 craziest things you can do on Twitter - grow - Practical Marketing Solutions , July 7, 2010 OK, we’ve heard all the great business success stories about connecting and learning through Twitter. Free Download: 2010 Online Marketing Blueprint. July 2010. B2B Marketing Online , July 13, 2010 Image via CrunchBase.

Could Facebook become a Lead Nurturing platform?

Buzz Marketing for Technology

Lead nurturing starts by taking many touch points and pulling them all together into one spot so you can see patterns of activity across your customer base and get a true profile of what they are doing.

The White Paper Question: To Gate or Not To Gate?

Ambal's Amusings

Michele Linn is a freelance marketing writer specializing creating buyer-focused B2B marketing content, such as white papers, research reports, feature articles and case studies. Marketing Interactions Blog (Ardath Albee). How should marketers leverage content?


Tom Pisello: The ROI Guy: ShoreTel And Alinean Launch Online TCO.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

The Power of B2B Communities

Paul Gillin

The SMB market is coveted by technology firms, and many of them pay Spiceworks for the chance to interact with the audience of over one million IT professionals for activities ranging from market research to product design. Spiceworks builds the community into every facet of its operations, even asking members to vote on proposed new features. The great innovation in online communities came in 1998, when introduced the concept of personal profiles and friends.


5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

Rule #3: Create interaction and shareability Nothing happens until your site visitor takes some sort of action. To improve engagement, build interaction into your site. See rule #4 for other ideas on creating interaction. Copyright © 2010 Tiecas, Inc.

Best Cool Web Tools of 2009, Part 1


Consolidate your online profiles and social networking presence? PeoplePond is a secure social profile site that can be connected to your Facebook, Twitter and other social media accounts. It’s an important place to have a profile listed for anyone concerned with online reputation management. The creators of PeoplePond more recently also launched CompanyPond , a company profile site that improves online visibility and SEO for corporate sites.

Aprimo Marketing Studio Supports Sophisticated Business Marketers

Customer Experience Matrix

Summary: Aprimo Marketing Studio offers powerful features in an on-demand system for sophisticated business and consumer marketers. This means that a system for both will include several features needed by only one group or the other. In Marketing Studio, they are well-implemented with advanced features and an attractive, intuitive interface. Of course, the bells and whistles wouldn’t matter if the core features were poor. Other core features are similarly powerful.

The March Of Twitter: Analysis of How And Where Twitter Spread


The interactive version is online and embedded above, but for a quick overview here's the end-of-year maps for the last four years: 2006. It looks like a service that users loved and shared with their friends, instead of one where traffic is driven by high-profile articles and hype.

Oh Shiny! Cool Marketing Technology I'd Evaluate in Detail if I Didn't Keep Getting Distrac.Oh Shiny!

Customer Experience Matrix

The story here is a combination of accessibility and sophisticated features. This degree of control is usually reserved for advanced interaction management systems. The company was founded in 2010 and has more than 70 customers.

Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

B2B Companies are Really Content Companies, But is Content Publishing Enough?

The ROI Guy

Interactive Smart Content(tm) is one of the keys in helping to overcome marketing fatigue and produce engaging content. Using an interactive profile, the buyer indicates key information that differentiates their needs. Simple profile information such as industry, location and size can be used to promote relevant case studies. Delivering interactive white papers, executive assessment tools, and calculators can deliver the customized content that buyers demand.

B2B Marketing Mix: Will Online, Social Tactics Lead?

delicious b2bmarketing

So I’m recommending that — in 2009 — marketers focus more on using Web sites to cut sales interaction costs. Compared with online interactions, person-to-person sales calls and meetings cost much more to execute. tactics Recent Posts Join Me at SocialTech 2010: Oct.

Bislr: A "Marketing Operating System" That Includes Marketing Automation As An App

Customer Experience Matrix

The newer products, including Leadsius , Salesformics , Leadsberry , Target360 , and Inbox25 as well Bislr, were all launched after 2010 and some are barely out of beta. Bislr says its goal is to provide easy-to-use versions of the most important functions, not to offer every possible feature.

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The Future of the Internet Isn’t the Web


As Chris Anderson argues in a 2010 Wired feature called “ The Web Is Dead. ” As that 2010 article from Wired suggests, media analysts have seen this change coming for a while. Snapchat has so far been the most high-profile new challenger in the chat app space.