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Trending Sources

Best Twitter Guides, Tips and Tools of 2010

Webbiquity

Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. Get More Twitter Followers by Treating Your Profile Like a Landing Page by Social Times.

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity

She also lists “using social media profiles for link building&# as a mistake, though there are situations in which this makes sense; you may want to grab a profile on a lesser-known social media site for purposes of reputation management or brand protection. Even if there isn’t enough relevant traffic on that site to make a large effort in network-building and interaction worthwhile, any links you include in your profile still have value.

Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

Best of B2B Marketing for September 2010. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Social media and the big conversation “fail” - grow - Practical Marketing Solutions , September 26, 2010 I am feeling sad and a bit ashamed of myself. Check for the Mentions stream under your profile. B2B Voices , September 1, 2010 Image via CrunchBase.

36 (of the) Best Facebook Guides, Stats and Rants of 2010

Webbiquity

It started 2010 with roughly 350 million users and is now on its way to 600 million. Piotr Krzyzek recommends using a portrait-size profile picture, creating an opt-in landing page, adding contact information and links everywhere possible, and of course fan interaction and quality content.

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4 Tips for B2B Marketing on Facebook

delicious b2bmarketing

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Startups Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : Crowd-Sourced Johnny Cash Video Scores Grammy Nomination May 20, 2010 Leyl Master Black View Comments 4 Tips for B2B Marketing on Facebook email share email share Do you like this story? to interact with each other.

What the Future Holds for B2B Social Media Marketing

delicious b2bmarketing

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : 3G Mobile Internet Comes to Mount Everest October 28, 2010 Ben Parr View Comments What the Future Holds for B2B Social Media Marketing email share email share Do you like this story? Justin Bieber Movie Parody Featuring.

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The Rock Star of Digital Marketing: A Profile of Visible Expert? Mitch Joel

Hinge Marketing

This profile focuses on Mitch Joel, a Visible Expert for digital marketing. For Huffington Post Quebec, they came up with an interactive, multi-platform publicity campaign driven by reader-generated content.

The Brave New World of B2B Marketing - Are You Ready?

Everything Technology Marketing

Here are the seven steps to B2B marketing success in this new era: 1 - Segmentation & Profiling Sound familiar? Profiling of ideal companies and everything else follows from here. So send me your feedback using the comment feature below or send an email to hhschulze@gmail.com

The Ultimate Glossary: 101 Social Media Marketing Terms Explained

Hubspot

New applications launch every day and existing applications continue to evolve and add new features. A Application Programing Interface (API) - An API is a documented interface that allows one software application to to interact with another application.

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B2B Social Media Marketing -- Does It Work?

delicious b2bmarketing

Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work? Kaila Strong | Dec 6, 2010 | 0 Comments Tweet Arguably, social media marketing for B2B companies is one of the most difficult campaigns to run. 2010 All rights reserved.

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Groundswell Blook Report, Chapter Five: Listening to the Groundswell

MI6 Marketing Agency

Feature Presentation: The Conversation-An Introduction to Social Media , Tactica Interactive Communications. Feature Video: Groundswell Business Objectives-Listening, Josh Beroff. Author: Chris Herbert.

Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.

Tom Pisello

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. Alinean Powers ROI Calculator for Interactive Inte.

Integrate Social Networks with your Corporate Website with ‘Social Sign On’

delicious b2bmarketing

The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist?

Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if.

Tom Pisello

Tuesday, September 28, 2010 Do White Papers Still Engage? They do if they are Interactive! For vendors, personalizing white paper content based on user profile, creates a better connection and stronger engagement. Alinean Powers ROI Calculator for Interactive Inte.

Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast

B2B Marketing Zone Posts

April 2010. The following are the top items from featured sources based on social signals. Five Big Shifts in Social Media Marketing - Webbiquity , April 19, 2010 Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years. How to establish a voice of authority in a blog - Chris Koch , April 9, 2010 A few weeks ago, I wrote a post about how to get others to blog.

9 Reasons Why Your Social Media Strategy Isn’t Working

Hubspot

If you’re only sharing self-promotional content on your social media profiles, people aren’t going to want to follow you. How often do you follow someone on Twitter whose profile avatar doesn’t include an image of a person?

Connect Your B2B Customers with Social Media Profiles

Social Media B2B

Gather insights from a Twitter feed or LinkedIn profile to provide marketing intelligence which can be used to create more personalized communications. Once you how your customers behave in the social networks, use that information to go after others with similar profiles or behaviors. Provide your sales team with prospect or customer social profile information and allow them to learn more about the contact which will promote a more authentic conversation and sales experience.

Social Media Hierarchy of Needs - Best Practices for ROI Success

The ROI Guy

Tier 4: Collaboration – interacting with the user base is a key differentiating element to the most successful social media campaigns.

Social Media Minute: 25 B2B Marketing Uses of LinkedIn

MLT Creative

Here's some simple tips to help you engage fully with LinkedIn : Fill out your profile completely to earn trust and credibility. Use apps and widgets to integrate other tools, such as importing your blog entries or Twitter stream into your profile. Put your LinkedIn Account to Work.

Engaging Content is Key to Content Marketing Success?

Tom Pisello

Monday, August 09, 2010 Engaging Content is Key to Content Marketing Success? 2) Quantify the issues and opportunities the customer has via benchmarking tools, comparing their profile or costs versus competitors and leaders. Alinean Powers ROI Calculator for Interactive Inte.

Manage B2B Social Media Profiles, Content and Campaigns

Social Media B2B

Benefits : Spredfast has all the features you want out of an enterprise level application. We recommend you review their Features page for a full understand of the breadth of features in the Spredfast application. Publish social content, manage interactions and measure outcomes from your Facebook and Twitter channels. Track key performance indicators for each post – clicks, view, interactions, and conversions.

Tom Pisello: The ROI Guy: Don't Just "Sell the Problem", Quantify It

Tom Pisello

Thursday, August 26, 2010 Dont Just "Sell the Problem", Quantify It I recently read a great blog post, Sell the Problem, by renowned Marketing Guru and Author Seth Godin. Alinean Powers ROI Calculator for Interactive Inte. Gartner reduces IT Spending Outlook for 2010, but.

Tom Pisello: The ROI Guy: Social Media Hierarchy of Needs - Best.

Tom Pisello

• Tier 4: Collaboration – interacting with the user base is a key differentiating element to the most successful social media campaigns. Alinean Powers ROI Calculator for Interactive Inte. Gartner reduces IT Spending Outlook for 2010, but.

Should My CEO be on Social Media?

MI6 Marketing Agency

In the early days of social media (circa 2010 ish) it made sense for CEOs to be cautious and prudent. Since 2010 Weber Shandwick has been publishing research, content and stats on the evolution of the Social CEO. Blog Featured CEO LinkedIn Social Media Social Networks Twitter

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

This feature is very useful if you are serving the architectural and builder communities. Online color selector – build an interactive tool for your website for visitors to mix and match different colors and components in real-time. Copyright © 2010 Tiecas, Inc.

Tom Pisello: The ROI Guy: The End of Marketing as We Know It.

Tom Pisello

To this end, are your marketing efforts connecting with these frugal buyers who don’t care about product features and benefits, and are instead value focused? At the middle stage, buyers need to understand product features and savings / benefits that can be derived.

Getting Back to the Roots of Buyer Personas: Interview with Tony Zambito of Goal Centric

Savvy B2B Marketing

In an article on MarketingProfs , Angela Quail, your SVP of customer insights, says "simple customer profiles, even ones bursting with rich, research-based attributes and details, are not enough."

IBM Interact Adds Interactions to Enterprise Marketing Management

Customer Experience Matrix

My continuing tour of real time interaction managers landed with the good folks at IBM two weeks ago, where I caught up with what’s now IBM Interact. The product was originally launched more than a decade ago by Unica as Affinium Interact.*

Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Tom Pisello: The ROI Guy: Blades Systems Insight 2010 Presentation

Tom Pisello

Monday, April 19, 2010 Blades Systems Insight 2010 Presentation Had the pleasure to be one of the featured presenter at the Blades Systems Insight 2010 conference, discussing the ROI / TCO advantages of blade servers and how to quantify the value.

Genoo and Act-On Software Add Social Marketing Features

Customer Experience Matrix

Summary: Two low-cost demand generation systems, Genoo and Act-On Software, have added unusually advanced social marketing features. A few weeks back, I wrote about social marketing features from consumer marketing automation vendors. Naturally our friends in the business marketing space have been adding such features as well. I don’t recall seeing either feature in any other demand generation system, although I haven't checked carefully.

Pros and Cons of Blocking Social Media at Your B2B Company

Social Media B2B

Too many voices and company profiles can muddy this official presentation and confuse potential customers. If so, you may be missing out on another level of interaction. Should B2B Social Media Profiles Feature Product or Company? Many times, blocking social media at B2B companies is a decision that comes from IT or human resources – not from marketers.

SAS, Unica and smartFocus Add Social Media Features

Customer Experience Matrix

But it doesn’t seem to include the case management features that a publicity or service department would use to interact with individuals. This data is linked back to the original recipient, so smartFocus can measure the activity each recipient has generated and profile that recipient's responders. Summary: major consumer-oriented marketing automation vendors have all added some type of social media capabilities.

Twitter for B2B Marketing

MI6 Marketing Agency

This chat session took place November 12, 2010. Here is the full transcript which shows you who participated with links to their Twitter profiles. Def great for increased readers for blog posts or new product features and upcoming events. Best of Twitter is learning and interaction plus connecting with wider group than other media allow; worst is 1-way promotion. He’s set clear expectations in his profile and is very disciplined about it.

Alinean Launches Interactive White Papers

The ROI Guy

Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers. Alinean Interactive White Papers help B2B marketers better attract and connect with today's overloaded, skeptical and frugal buyers.

Five Reasons You May Not Be Spending Enough on Content Marketing

The ROI Guy

In many instances, sales forces and channel partners have been disinter-mediated, whereby direct contact with the buyer has been totally replaced with on-line interaction. Evidence of this shift can be found in IDC’s 2010 Customer Experience Survey.

ROI 4

B2B Companies are Really Content Companies, But is Content.

Tom Pisello

Tuesday, October 05, 2010 B2B Companies are Really Content Companies, But is Content Publishing Enough? Interactive Smart Content(tm) is one of the keys in helping to overcome marketing fatigue and produce engaging content. Alinean Powers ROI Calculator for Interactive Inte.