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Trending Sources

White Paper Success Summit 2010

Ambal's Amusings

White paper marketing works! based on recent study by Eccolo Media ). White papers yield powerful influence: 84% of businesses find white papers either moderately or extremely influential in their purchasing decisions.

What the Future Holds for B2B Social Media Marketing

delicious b2bmarketing

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : Facebook Status Updates Tell the Story of Romance Gone Awry [INFOGRAPHIC] October 28, 2010 Ben Parr View Comments What the Future Holds for B2B Social Media Marketing email share email share Do you like this story?

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What the Future Holds for B2B Social Media Marketing

delicious b2bmarketing

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : 3G Mobile Internet Comes to Mount Everest October 28, 2010 Ben Parr View Comments What the Future Holds for B2B Social Media Marketing email share email share Do you like this story? STUDY] 4 Facebook Now Tries to Tell the Story Between Tw.

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Top 111 B2B Marketing Posts and 34 Hottest Topics for 2010

B2B Marketing Zone Posts

Here it is - the very best posts and the hottest topics for 2010. 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) - Webbiquity , October 5, 2010. Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010. Marketing Genius Blog , May 25, 2010. How to Calculate Social Marketing ROI - Paul Gillin , June 24, 2010. Vital statistics for every B2B marketer - Earnest about B2B , March 16, 2010.

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

eMarketer ). eMarketer ). eMarketer ). eMarketer ). eMarketer ). eMarketer ). Another study pegs the top three social networks in use buy Fortune 500 companies are Twitter (77%), Facebook (70%) and YouTube (69%). eMarketer ). eMarketer ).

Content Takes Center Stage

Ambal's Amusings

We asked Stephanie Tilton "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Stephanie Tilton's Marketing Prediction for 2010. In 2010, organizations will increasingly deploy marketing automation tools.

19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. Pricing Based on Customer Expectations , May 26, 2010. June 7, 2010. Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. March 18, 2010. June 8, 2010. June 8, 2010.

5 Steps to Social Media Leads with Content Marketing

Everything Technology Marketing

A recent eMarketer study confirms that metrics for measuring social media performance are already changing dramatically to reflect this new reality. While site traffic is still the #1 social media metric, according to eMarketer, the #2 spot is now occupied by conversion metrics.

Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing.

How should B2B content differ for Business and Technical Decision Maker?

Ambal's Amusings

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! At a high level, whether addressed to a technical or business decision-maker, a white paper or other piece of content has to be about how to solve a problem. B2B Lead Generation Benchmark Study 2009.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

Or that a third (or more, depending on which study you believe) of all clicks go to the top result on a search engine query? by Internet Marketing Blog A study from Cornell University found results different from David’s in the post above.

Does 'Being Findable' mean 'Being Everywhere'?

Ambal's Amusings

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Create a buyer synopsis as I outline in my book, eMarketing Strategies for the Complex Sale. Ardath Albee's book eMarketing Strategies for the Complex Sale. B2B Lead Generation Benchmark Study 2009.

Does your B2B Marketing have Consistent Messages?

Ambal's Amusings

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! B2B Lead Generation Benchmark Study 2009. Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee.

How to measure ROI on creating and marketing content?

Ambal's Amusings

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! A study from Marketing Outlook states over half of CMOs say their top challenge is quantifying and measuring the value of marketing programs and their investments. B2B Lead Generation Benchmark Study 2009.

B2B Content Marketing - Less is the New More?

Ambal's Amusings

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! You add in some of your company’s expertise taking a position on the stance of the expert and turn the transcription into a white paper. B2B Lead Generation Benchmark Study 2009.

ClickInsights: Biggest roadblock to converting marketing leads

Ambal's Amusings

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Ardath Albee's book eMarketing Strategies for the Complex Sale. B2B Lead Generation Benchmark Study 2009. One of the goals of marketing is to generate leads.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

eMarketer ). eMarketer ). eMarketer ). eMarketer ). 500 (fastest-growing companies) had a blog in 2011, down from 250 firms in 2010, despite the fact that 92% of all companies with blogs say it has been successful for their business. ( eMarketer ).

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The Content Marketing Question: To Gate or Not To Gate?

Ambal's Amusings

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Webinars and white papers are two content formats generally considered “meaty” enough for prospects to risk that filling out the form won’t cause unwarranted intrusion into their very busy lives.

How to put the "Viral" in B2B Marketing Viral Campaigns?

Ambal's Amusings

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! For a B2B company, if 1,000 people download your eBook, white paper or video, does it matter if you can’t link that activity back to revenues? B2B Lead Generation Benchmark Study 2009.

8 Key Mobile Marketing Trends

Hubspot

Christine recently published a mobile marketig white paper which we asked her to summarize below. eMarketer calculated that U.S. million by year-end 2010, increasing by nearly 50 percent from 2009. New Ebook: Top 5 Mobile Marketing Case Studies.

B2B Lead Generation Blog: Two new reports on marketing and lead generation

B2B Lead Generation Blog

« Getting into big companies | Main | Lead Generation via white papers and webinars » Two new reports on marketing and lead generation If you sell complex services or technology solutions I encourage you investigate these reports, I think youll find a ton of value.

B2B Lead Generation Blog: New complimentary e-book - Start with a Lead: Eight critical success factors for lead generation results

B2B Lead Generation Blog

According to studies, the single biggest challenge for contemporary B2B marketers is effective lead generation. Studies show that almost all efforts are wasted because sales doesnt follow up or they get lost or discarded.

The 5 Top Media for Cold Prospecting

ViewPoint

Ruth Stevens is Founder of eMarketing Strategy , a consulting practice that assists companies in building their customer acquisition and retention strategies.

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

eMarketer ). eMarketer ). eMarketer ). eMarketer ). eMarketer ). eMarketer ). Another study pegs the top three social networks in use buy Fortune 500 companies are Twitter (77%), Facebook (70%) and YouTube (69%). eMarketer ). eMarketer ).

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B2B Lead Generation Blog: Content ideas for lead nurturing and tactics to use

B2B Lead Generation Blog

A lead nurturing program can leverage existing investments that you have made in other marketing tactics such as events, white papers, contributed articles, or any other thought leading content.

B2B Lead Generation Blog: How Podcasts Impact B2B Purchase Decisions

B2B Lead Generation Blog

They just announced the results of a joint research study on the emerging role of new media, particularly podcasts , on B2B technology purchase decisions. 55 percent of respondents would be more likely to consume white papers and analyst reports if they were delivered as podcasts.

B2B Lead Generation Blog: Why Most B2B Sites Fail to Convert Sales Leads

B2B Lead Generation Blog

Research shows shows that if you require registration on your website to download content such as articles, white papers, studies or other "free" resources, you could be losing 75%-85% of your potential leads!

B2B Lead Generation Blog: How to Become a Thought Leader and Attract Customers

B2B Lead Generation Blog

« White Papers and Lead Generation, Key for BtoB Marketers | Main | Lead Generation for the Complex Sale » How to Become a Thought Leader and Attract Customers Would you like to be more visible and generate sales leads on a limited budget?

B2B Lead Generation Blog: Going beyond the sales lead

B2B Lead Generation Blog

That means that sales must provide input to marketing (and marketing needs to accept and value the input) on the development of things such as sales collateral, white papers, case studies, articles, advertising, e-mail campaigns, value proposition development etc.