markempa

MAY 23, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 But lately, Ive watched some really bad webinars and webcasts.

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Webcast Lead Generation Webinar Metrics ROI 120

Hubspot

JULY 29, 2010

Just because social media may be a new addition to your marketing mix doesn't mean email marketing should be eliminated. In fact, social media can help to enhance your email marketing efforts. Luckily, it looks as though marketers are starting to figure this out.

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Social Media Email Marketing Social Marketing Planning 28

Webbiquity

JANUARY 19, 2011

Vanessa Newkirk shows how insights gained about your prospective customers and the search keywords they use from social media, SEO and SEM efforts can be applied across all of these online marketing activities to make each one more effective. B2Bs Tap Social to Boost Search by eMarketer. YouTube) to enhance your brand presence online.

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Paid Content Optimization Paid Search Agency Tips 100

Webbiquity

OCTOBER 16, 2012

90% of marketers now use social networks in their marketing efforts, but growth has plateaued; the figure was 89% in 2011. eMarketer ). 91% of experienced social marketers see improved website traffic due to social media and 79% are generating more quality leads. eMarketer ). V3 Integrated Marketing ).

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Paid Content Social Media Stats Social Marketing 100

Webbiquity

APRIL 14, 2014

. “Data analytics are currently most commonly used by B2B marketing leaders to measure and report marketing’s performance (64%), as well as to justify (55%) and allocate (52%) the marketing budget. Analytics are least commonly used to fine-tune the marketing mix (14%).” 4 B2B Marketing Stats.

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Paid Content Statistics Social Media Social Marketing 100

Webbiquity

JULY 26, 2010

Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. Pricing Based on Customer Expectations , May 26, 2010. June 7, 2010. CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. March 18, 2010.

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B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

B2B Marketing Zone Posts

MAY 3, 2010

Best of B2B Marketing. April 2010. Great stuff this month in the world of B2B Marketing. HP, P&G) to the channel… The Difference Between B2B Leads and Personas - Marketing Interactions , April 17, 2010 B2B marketers have relied on lead definitions to define their marketing programs for years.

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Forecasting Social Media B2B Marketing Social Marketing 40

Online Marketing Institute

NOVEMBER 1, 2010

This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% billion this year Source : eMarketer B2B interactive marketing spending will climb to nearly $4.8

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Statistics B2B Marketing Top of Funnel B2B 40

Webbiquity

NOVEMBER 12, 2013

Another source found that almost half of B2B marketers (the same “almost half”?) eMarketer ). Just 38% of b2b marketers say they have a defined social media strategy. Marketing Pilgrim ). Twitter is the most popular platform in b2b, with 85% of marketers saying they use this. eMarketer ).

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Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

Another source found that almost half of B2B marketers (the same “almost half”?) eMarketer ). Just 38% of b2b marketers say they have a defined social media strategy. Marketing Pilgrim ). Twitter is the most popular platform in b2b, with 85% of marketers saying they use this. eMarketer ).

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Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

FEBRUARY 7, 2012

But after rapid growth in 2009 and 2010, the study found that “There has been little or no change in the number of companies using corporate blogs (0%), Facebook (2%) and Twitter (2%) in the last year.” ” McKinsey Social Technologies Survey: the Business Ecosystem Benefits by Fusion Marketing Experience. .”

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Paid Content Social Media Statistics Research 100

Webbiquity

AUGUST 18, 2012

eMarketer ). 70% of marketers plan to increase the number of different social platforms they use in 2012. Mobile commerce is projected to ten-fold from 2010 ($3 billion) to 2016 ($31 billion). 52% of b2b marketers use video as part of their content marketing mix. User Experience. MarketingSherpa ).

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Paid Content Social Media Social Marketing Statistics 100