Genoo Aims to Shake Up Marketing Automation Market
FEBRUARY 14, 2010
Companies evaluating established providers such as Marketo , Eloqua , Silverpop’s B2B Engage and HubSpot would be well-advised to check out a relatively new contender as well— Genoo Marketing Automation. The company’s new marketing automation platform enables users to create complete websites as well as microsites and landing pages, automatically send emails triggered by specific actions, configure lead scoring, and integrate with Salesforce.com.
Top 56 B2B Marketing Posts October 2010
B2B Marketing Zone Posts
NOVEMBER 2, 2010
50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. October 10, 2010 I’ve been asked about my perspective on Malcom Gladwell’s article, “ Small change: Why the revolution will not be tweeted.&# October 17, 2010 One possible answer: The Enterprise.
“Revenue” Turns One
APRIL 13, 2011
We’re donning our party hats at Eloqua today. It’s a trigger for PR opportunities. At Eloqua, it serves as the base of the social media strategy soup. Google Bookmarks. by Jesse Noyes | Tweet this. Because today “It’s All About Revenue turns a year old.
Marketing Automation Catching On Fire
The Effective Marketer
FEBRUARY 16, 2011
That points to the evolving nature of the market, and the key functions of lead nurturing, scoring, and automated triggers becoming part of email marketing and other marketing solutions. Note: I used publicly available data and wasn’t able to find Eloqua’s Series A, so I deducted based on valuation of their second round.