Trending Sources

The State of the Blogosphere 2010

delicious b2bmarketing

The State of the Blogosphere 2010 Since 2004, Technorati has published its annual State of the Blogosphere report. In 2009 and 2010, we saw microblogs and tumblelogs such as Posterous and Tumblr gain in prominence and universality.

Best Email Marketing Tips, Tactics and Metrics of 2010

Webbiquity

It’s direct, cost-efficient, and, done properly, still an effective channel for lead generation, nurturing and sales. How can you use email marketing most effectively and avoid overloading your recipients with information?

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity

How you can use it most effectively? You’ll find the answers to these questions and many more here in 50 of the best Twitter tools, posts, how-to guides and rants of 2010 so far. Seven Habits of Highly Effective Tweets by Smedio.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

Which social media platforms are most effective at influencing buyer behavior? Americans spent nearly a quarter of their time online on social networking sites and blogs in 2010, up from 15.8 At its current rate, Twitter will process almost 10 billion tweets in 2010.

Stats 77

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity

Christina Warren tells b2b marketers how to use Twitter effectively, find their “social voice,&# efficiently monitor industry developments through social media, expand their influence and more in this excellent post. 10 Tips for Using Social Bookmarking Sites Effectively by Online Social Networking. 25 Characteristics of Highly Effective Social Media Campaigns by Social Media Today. 10 Free Social Media Tools Every PR Pro Should Master In 2010 by the COMMS corner.

Media 28

Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

Best of B2B Marketing for September 2010. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Social media and the big conversation “fail” - grow - Practical Marketing Solutions , September 26, 2010 I am feeling sad and a bit ashamed of myself. B2B Voices , September 1, 2010 Image via CrunchBase. B2B Marketing Online , September 20, 2010 But surely it must be?

Best Website Design Guides and Tips of 2010

Webbiquity

Jacob Gube presents 15 examples of creative and unique ways that organizations have integrated Twitter feeds on their websites, plus five resources to help display a Tweet feed on any site. 5 Things That Websites Need in 2010!

How PR and Social Media Can Work Together

Webbiquity

Both require relationships with influential people in one’s industry to be effective. To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts. Social media and PR would seem to be natural allies.

PR 77

Seven Ways to Use Social Media for Business

Webbiquity

The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool.

31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity

Economic conditions may have been tough in 2010, but there was no shortage of online innovation. Wildfire is designed to enable organizations to easily create branded interactive campaigns (e.g. Most Popular Free Windows Downloads of 2010 by Lifehacker. ** 5 Stars.

Tools 95

Report: Blogs Are An Important Part Of The Marketing Mix

B2B Marketing Insider

Share: Read more from Social Media Blog , Blogwell , Marketing Mix , Social Media 4 Comments Post a comment Andrew Corliss Nov 9 2010 I believe blogging but all acts of social media are now necessary for businesses. Michael Brenner Nov 11 2010 Thanks Andrew!

The New Marketing Accountability

B2B Marketing Insider

This also brings marketers into the dicussion around real value created for the organization. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider.

It's Budget Season - B2B Marketing Budget Trends for 2011

Everything Technology Marketing

The results are in: The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC. MarketingSherpa asked more than 900 B2B marketers how they expect their marketing budgets to change for 2011.

How To Focus On Your Marketing Plan

B2B Marketing Insider

The point here is to pick a metric that is right for you and your organization. An effective marketing strategy focused on one goal will have a halo effect on other marketing metrics.

Plan 79

Marketing, Death and Taxes

B2B Marketing Insider

And then there are truly strategic plans that will move our organizations forward. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider.

The 39 Social Media Tools I’ll Use Today

delicious b2bmarketing

But, if you want to organize and harvest the tweets about your posts, this is the plug-in you want. The 39 Social Media Tools I'll Use Today – [link] [link] Martin Walsh Nice example of the complexity of digital marketing measurement in 2010! 'The

Link 62

11 Myths of Social Media Marketing

Webbiquity

They wonder if their organizations are doing enough, if they are doing things right, even if they should be involved in social media at all. The primary budget effect of social media marketing is to shift costs from media buying to labor.

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. She shows how to identify and emulate organizations that are “truly social.&#.

Four Must-Have Metrics for Marketing Measurement

Customer Experience Matrix

The information is used to project future behaviors, to identify problem stages, to track changes in stage performance, and to compare the effects of marketing programs.

How to Calculate Social Marketing ROI

Paul Gillin

Not only was the webcast promotion more cost-effective, but it carried a predictable cost of about $1,500 per webcast, compared to the variable cost of the discount. If you can’t establish effective baseline expectations, then your forecasts are little more than educated guesses.

ROI 57

Marketing Automation Trends for 2010

LeadSloth

In this post I want to focus on the trends in Marketing Automation for 2010. 1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured? (3) In 2010 you’ll start to hear about marketing methods. Manticore Technology wishes you a full-funnel in 2010.

15 things marketers should stop doing and thinking in 2011

Chris Koch

Marketing is most effective at this stage, when buyers want nothing to do with salespeople. Marketing organizations that don’t break out of the sales support role will be trapped in a Catch-22 of increasingly poor performance and waning confidence from the business side. Here’s a list of things I wish we would stop doing and thinking as of December 31 st : Social media. Social media cause people to waste time at work.

Don't Fix Your Marketing Process

Customer Experience Matrix

The most successful organizations will be those whose people, processes and technology can most effectively exploit new opportunities as they appear. What does an organization optimized for flexibility look like? It also means the organization makes experimentation easy, in terms of funding, staff time and tolerance for mistakes. Summary: In a constantly changing world, flexibility is more important than optimization.

Get the Most Out of Twitter Hashtags

delicious b2bmarketing

Twitter hashtags like #followfriday help spread information on Twitter while also helping to organize it. The hashtag is a favorite tool of conferences and event organizers, but it’s also a way for Twitter Twitter users to organize themselves: if everyone agrees to append a certain hashtag to tweets about a topic, it becomes easier to find that topic in search, and more likely the topic will appear in Twitter’s Trending Topics.

B2B Market Segmentation – Part 2: How to Approach Segmentation

Everything Technology Marketing

Understand what is driving demand and what distinct pockets of demand can be profitably served by your organization. Or what really drives value in a certain organization? In part one of our segmentation series , we discussed the importance of and rationale behind market segmentation.

Best Content Marketing Guides, Tips and Tactics of 2010

Webbiquity

It enhances your organization’s image (e.g., How many times have you heard the expression “content is king?&#

12 Social Media Tools for B2B Pre-Event Marketing

delicious b2bmarketing

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. Here’s a good guide from Mashable on How To: Organize an Event on Facebook.

Best Web Presence Optimization Guides and Tips of 2010

Webbiquity

Michael Cohn supplies an excellent list of “useful and effective tools that will help you create a buzz for your business,&# from social networks and photo-sharing sites to wikis and review sites.

Best SEO Guides, Tips and Resources of 2010

Webbiquity

Ranking well in organic search results becomes more imperative every day, particularly in the B2B world. Google Search Engine Optimization Starter Guide 2010- Plain Speak on SEO by WorkingPoint. Eric Enge reviews some of the most impactful changes for search optimization in 2010 (e.g.,

SEO 36

What the Future Holds for B2B Social Media Marketing

delicious b2bmarketing

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : Facebook Status Updates Tell the Story of Romance Gone Awry [INFOGRAPHIC] October 28, 2010 Ben Parr View Comments What the Future Holds for B2B Social Media Marketing email share email share Do you like this story?

B2C 39

Tribes Rule the Hyper-Social Organization

Paul Gillin

I’ve been looking forward to reading The Hyper-Social Organization since I first heard François Gossieaux and Ed Moran discuss the findings of their “Tribalization of Business&# research at a conference two years ago.

What the Future Holds for B2B Social Media Marketing

delicious b2bmarketing

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : 3G Mobile Internet Comes to Mount Everest October 28, 2010 Ben Parr View Comments What the Future Holds for B2B Social Media Marketing email share email share Do you like this story?

B2C 39

4 Tips for B2B Marketing on Facebook

delicious b2bmarketing

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Startups Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : Crowd-Sourced Johnny Cash Video Scores Grammy Nomination May 20, 2010 Leyl Master Black View Comments 4 Tips for B2B Marketing on Facebook email share email share Do you like this story?

How to Choose a Social Media Listening Platform for B2B Marketing

Buzz Marketing for Technology

If you are focused on market research, or messaging effectiveness then you should work with a vendor that tracks social media and user-generated sources. Related posts: Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing.

The New Marketing World: Conversations not Campaigns

B2B Lead Generation Blog

Today, for marketing to effectively drive revenue, it must be a continuous, meaningful conversation. I worked with a marketing organization that generated more leads than the previous year, but conversion-to-sales remained dismal. In just a couple of days, I’ll be in Barcelona speaking at the Cisco Partner Velocity Conference. To say I’m looking forward to this opportunity is an understatement.

What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity

Until fairly recently, keeping track of your organization’s online presence was relatively easy. Cision’s tools are designed to help organizations of almost any size that are active in PR and social media relations “plan their stories, connect with audiences, monitor media coverage and analyze results.&#. Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites.

The Brave New World of B2B Marketing - Are You Ready?

Everything Technology Marketing

While this situation can create a crisis in many marketing and sales organizations, it also offers a great opportunity. The focus of this article is on content marketing as I believe it to be one of the most effective approaches available to marketers today.