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2010 B2B Marketing Budgets and Mix Trends Research

Online Marketing Institute

Here are some of the more interesting things found in the January, 2010 survey: 1) Social media became the hot new marketing tool. When rating these tactics on effectiveness, on average, fewer than one in five of marketers who use social media says it is highly effective for branding and lead generation. What does work?

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The Top 3 Priorities for 2010 Marketing Budgets

Online Marketing Institute

Keep up with the leading b2b bloggers by subscribing to the B2B Marketing Zone and regularly visiting this new site, BtoBbloggers.com. Create content on a blog or produce videos, and promote using Digg, Twitter, and other social bookmarking and social networking sites. These programs provide very little if any lasting branding benefit.

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What the Future Holds for B2B Social Media Marketing

Online Marketing Institute

On the contrary, a lot of these companies have found social media to be extremely useful in generating leads, performing market research and establishing themselves as thought leaders. Another 49% said they used social networks to generate leads, 46% for customer feedback, 35% for advertising and 29% for market research.

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5 Proven Strategies for B2B Social Media Marketing

Online Marketing Institute

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. Regus , a global provider of workplace solutions, recently experimented with using social media for lead generation.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

2)Social media exposes your privacy 3)Social media resplaces advertising [link] francine hardaway Great list, Jason. 2)Social media exposes your privacy 3)Social media resplaces advertising [link] francine hardaway Great list, Jason. 2)Social media exposes your privacy 3)Social media resplaces advertising Jason Baer Thanks Francine.

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4 Tips for B2B Marketing on Facebook

Online Marketing Institute

You can also set up a promotions tab using Fan Appz to offer special deals to your Facebook fans and even use these deals to support lead generation programs. link] links for 2010-05-20 « ?????? [.] link] Werkadoo Weekly Digest: 14 May – 20 May 2010 « Werkadoo [.] To read the full story, click here. [.]

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36 (of the) Best Facebook Guides, Stats and Rants of 2010

Webbiquity

It started 2010 with roughly 350 million users and is now on its way to 600 million. But as Facebook’s popularity continues to expand globally, it’s not clear that Facebook’s ambiguous and confusing privacy policies matter much to users, or to Zuckerberg. .&# The Facebook Reckoning by Anil Dash.

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