Trending Sources

11 Underdog Brands That Differentiated Themselves From the Competition


In fact, if a brand that succeeds in reaching its audience with content provided on social media, email, ads, and other media, this alone can differentiate them from other larger brands in their industry that miss the mark.

Ten reasons to blog – even if nobody reads it

grow - Practical Marketing Solutions

2) Marketing differentiation – Finding a way to stand-out may be the most difficult chore a business faces. . Building an engaged community through a business blog can be extremely difficult — sometimes impossible.

The five elements of a perfect blog post

grow - Practical Marketing Solutions

There is really only one way to differentiate yourself as a blogger. “How do I create the perfect blog post?&#. That question by a young student stopped me in my tracks. After all, is there such a thing?

55 (of the) Best Social Media Tips, Tactics and Tools of 2010


If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. 6 Key Metrics for a Social Media Measurement Dashboard [Best of SEW 2010 #4] by Search Engine Watch.

Thought leadership is still dead; long live idea marketing

Chris Koch

Gartner’s definition of thought leadership marketing is this: “The giving—for free or at a nominal charge—of information or advice that a client will value so as to create awareness of the outcome that a company’s product or service can deliver, in order to position and differentiate that offering and stimulate demand for it.”. So much of what passes for thought leadership these days is little more than warmed over brochures.

Brand Promise – A Critical Factor in Your B2B Marketing Success by Christopher Ryan

Great B2B Marketing

But the most important thing you can do is to make sure you have a compelling and differentiated brand. Last week, I had the opportunity to present at a webinar titled Creating a Compelling Brand Promise. Thought I would share a couple of the highlights of this event, which was put on by my company, Fusion Marketing Partners. . We first defined the terms “brand” and “brand promise”.

Should we stop marketing to the CIO?

Chris Koch

Business people heard grand promises of business efficiency, cost savings, and competitive differentiation, while CIOs provided crucial translation that weighed those promises against the reality of 30-year-old legacy systems, dispersed business units and geographies, business process vagaries, tangled infrastructure—basically, the IT hairball that threatens to choke any deal after it is signed.

Social CRM: Curb Your Enthusiasm

Paul Gillin

Vendors of CRM services, who are always looking for differentiation points in that crowded market, have lately been talking up this social dimension as a kind of CRM 2.0.

CRM 18

Social Media Hierarchy of Needs - Best Practices for ROI Success

The ROI Guy

Tier 4: Collaboration – interacting with the user base is a key differentiating element to the most successful social media campaigns.

Why PR Doesn't Drive Sales


It's the only way to differentiate yourself in the noisy media landscape. A common goal among many companies that hire public relations agencies is: "We want to use PR campaigns to increase sales.". In reality, sales success and public relations campaigns do not have a direct correlation.

PR 16

Five Benefits of Blogging for Business


Even more importantly, if your product or service is difficult to differentiate, a blog gives you a way to create differentiation via your knowledge. Expertise is a powerful differentiator; in commoditized markets, it may even be your only effective one.

SEO success for your blog in 10 easy steps

grow - Practical Marketing Solutions

This is part of what differentiates you in search from every other type of photo blogger that covers a slightly different topic and should be drawing in different types of searchers.

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

Expertise blogs – starting your own company blog to showcase your internal experts is a great way to differentiate yourself from the competition. BTW, it recently won BtoB Magazine’s BtoB Social Media Awards 2010 in the blog category. Copyright © 2010 Tiecas, Inc.

Ranking B2B Marketing Automation Vendors: Part 3

Customer Experience Matrix

The acid test is when the individual vendors scores are plotted -- are different kinds of vendors pretty much where expected, without each category being so tightly clustered together that there's no meaningful differentiation?

The clash of the social media know-nothings

grow - Practical Marketing Solutions

Creating points of differentiation. The know-nothings. You know who I’m talking about right? Social media “marketers&# who have never practiced marketing. Maybe have never even had a sales job or a college-level marketing class.

Dwell 12

Tribes Rule the Hyper-Social Organization

Paul Gillin

Any line of business that does not provide the opportunity for clear competitive differentiation should be discarded, the authors say.

Is the era of PR over?

Chris Koch

In order to differentiate themselves from the many other journalists receiving the same releases, self-respecting journalists never used anything from press releases in their stories. Among the many interesting ideas thrown around at ITSMA’s annual conference this week was that the era of PR is over. As in dead. Don’t do it anymore. First, let’s define what PR means from the perspective of the customer (i.e., a journalist) and the customer’s customer (i.e.,

PR 9

A B2B Marketing Manifesto?

B2B Marketing Insider

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 24, 2010 Subscribe A B2B Marketing Manifesto?

The Ultimate Business Differentiator


A reminder to everyone in business, that in the age of user generated content, world class brand experience, from 1st touch through the entire lifetime of the customer is of paramount importance and is the ultimate brand differentiator. Soldiers Have.

B-to-B Lead generation: What Enterprise-size Companies Should be Doing Differently in 2010

Sales Lead Insights

Lead Gen in 2010: Learn What is Working Best Right Now. January 27, 2010 at 11:00 am PST (2:00 pm EST). So to generate more business your lead generation strategies must clearly communicate value while differentiating your products and services from the competition and resonating personally with your prospective customers. If you are responsible for business-to-business lead generation at a large company, don’t miss this webcast!

Use Competitor's Reputation to Differentiate and Boost Search Ranking


Mention a Reputable Competitor As a Means of Differentiating Your Business “We are different from _ because __.” Conventional wisdom taught us to promote our products as much as possible. Do you know that frequent mentions of your competitors can actually help you rank higher on Google?

Can you answer the most painful question in marketing?

grow - Practical Marketing Solutions

If you can’t explain how you differentiate yourself from the rest of the pack, if you are not offering something truly unique and interesting, why WOULD anybody ever read or comment on your blog … or buy your product?

How to Break Free of the Pack? Differentiate for Success

The ROI Guy

So are the leading characteristics for sales and marketing in 2010. So how can you best differentiate your offerings and break free from the pack? As you try to differentiate for success, doing all you can to match the right combination of capabilities to their given situation , and align offerings to help them realize a business result is essential. Competition has never been greater for customer mindshare.

12 Solutions to Ecommerce Sites' Biggest Marketing Challenges


Can you give me some guidlines for differentiating content on my blog vs. my email newsletter? Last Tuesday, we hosted a live Website Optimization webinar for Ecommerce websites. We received several great questions, but unfortunately we were not able to answer every one during the webinar.

How Social Media is Transforming the B2B Buying Experience

Tony Zambito

  The key differentiator is that buyers will contribute to brand advocacy organically versus being asked to through whatever promoted means designed to “compel” them to do so.  Image by dusan.writer via Flickr.

19 New Featured Sources on the B2B Marketing Zone


Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. Pricing Based on Customer Expectations , May 26, 2010. June 7, 2010. Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. March 18, 2010. June 8, 2010. June 8, 2010.

Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

So, here are the Best of B2B Marketing for August 2010 based on on social signals. Ten social media and technology mega-trends to watch - grow - Practical Marketing Solutions , August 10, 2010 I just read a fascinating (and lengthy!) 35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far) - Webbiquity , August 26, 2010 Facebook is an extraordinary phenomenon. Snooping on Facebook: Not just for stalkers any more , August 17, 2010.

5 Must-Measure eCommerce Blogging Strategies


Learn how to differentiate your ecommerce website and attract more sales online. It’s critical to have a goal in mind before writing a single word of a blog post.

Brogan to B2B Marketers: "I See You" at BMA Engage 2010

MLT Creative

The last day of the BMA Engage 2010 conference in Chicago last week began on a high note, with Chris Brogan delivering a rousing keynote. You must differentiate your product, even if you're selling something really boring.

Marketing is a Mindset

Ambal's Amusings

We asked Bernie Borges "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Bernie Borges’ Marketing Prediction for 2010. 2010 will be the year that marketers must learn to adopt a new mindset.

Keyword Strategies for eCommerce Search Engine Optimization


Learn how to differentiate your ecommerce website and attract more sales online. Considering the large number of pages an eCommerce website can have, a long-tail keyword strategy is key to driving the most qualified traffic to your online storefront.

Don't Count on Marketing Automation to Solve All Your Lead.

Industrial Marketing Today

Learn to differentiate between metrics and key performance indicators (KPI). 2 comments… read them below or add one } Eric Goldman July 18, 2010 at 11:22 am Achinta; This is a great article – thanks for posting it! Copyright © 2010 Tiecas, Inc.

How to Make Your Business Blog Be All It Can Be

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. Copyright © 2010 Tiecas, Inc.

The Ladder of Emotional Values: Pleasure Reigns

Writing on the Web

This is where greater differentiation and profitability become evident. The only way to differentiate a company’s products and services is through adding emotional value. What emotions are people seeking to satisfy online?

The B2B Marketing Manifesto

Ambal's Amusings

Why exposing your beliefs can be a powerful differentiator. Few weeks back, Doug Kessler , Creative Director and co-founder of Velocity , sent me an early copy of their upcoming eBook about B2B Marketing. Velocity is a London-based B2B marketing agency specializing in technology markets.

Defy Gravity: Propel Your Business to High-Velocity Growth

Ambal's Amusings

She identifies and transforms differentiation - customer's crown jewels - into compelling, customer-centric value that sells. As I said I wrote the book in little over two months, from November 2009 through mid-January 2010.

How do I get a job in social media marketing?

grow - Practical Marketing Solutions

Find every possible way to differentiate yourself! In my role as an educator and an advocate for social media marketing, this is a question I get asked at least once a week.