11 Underdog Brands That Differentiated Themselves From the Competition


In fact, if a brand that succeeds in reaching its audience with content provided on social media, email, ads, and other media, this alone can differentiate them from other larger brands in their industry that miss the mark.

Content marketing en MaaS: 8 reasons why your content marketing agency is your new competitive advantage

Tomorrow People

How to build meaningful competitive advantage with your content marketing agency to differentiate your offering and stand out from the crowd. Remember 2010? 2010 saw the inception of the Content Marketing Institute , and a growing realisation that content was the way forward.

Trending Sources

55 (of the) Best Social Media Tips, Tactics and Tools of 2010


If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. 6 Key Metrics for a Social Media Measurement Dashboard [Best of SEW 2010 #4] by Search Engine Watch.

B2B Market Segmentation – Part 2: How to Approach Segmentation

Everything Technology Marketing

Price Sensitivity Do you position your product in segments that are price sensitive and invite vendors to complete on price or segments that pay a premium for a solution that is highly differentiated?

Brand Promise – A Critical Factor in Your B2B Marketing Success by Christopher Ryan

Great B2B Marketing

But the most important thing you can do is to make sure you have a compelling and differentiated brand. Last week, I had the opportunity to present at a webinar titled Creating a Compelling Brand Promise. Thought I would share a couple of the highlights of this event, which was put on by my company, Fusion Marketing Partners. . We first defined the terms “brand” and “brand promise”.

Should we stop marketing to the CIO?

Chris Koch

Business people heard grand promises of business efficiency, cost savings, and competitive differentiation, while CIOs provided crucial translation that weighed those promises against the reality of 30-year-old legacy systems, dispersed business units and geographies, business process vagaries, tangled infrastructure—basically, the IT hairball that threatens to choke any deal after it is signed.

Social CRM: Curb Your Enthusiasm

Paul Gillin

Vendors of CRM services, who are always looking for differentiation points in that crowded market, have lately been talking up this social dimension as a kind of CRM 2.0.

CRM 18

Social Media Hierarchy of Needs - Best Practices for ROI Success

The ROI Guy

Tier 4: Collaboration – interacting with the user base is a key differentiating element to the most successful social media campaigns.

Why PR Doesn't Drive Sales


It's the only way to differentiate yourself in the noisy media landscape. A common goal among many companies that hire public relations agencies is: "We want to use PR campaigns to increase sales.". In reality, sales success and public relations campaigns do not have a direct correlation.

PR 16

Five Benefits of Blogging for Business


Even more importantly, if your product or service is difficult to differentiate, a blog gives you a way to create differentiation via your knowledge. Expertise is a powerful differentiator; in commoditized markets, it may even be your only effective one.

Link 14

Ranking B2B Marketing Automation Vendors: Part 3

Customer Experience Matrix

The acid test is when the individual vendors scores are plotted -- are different kinds of vendors pretty much where expected, without each category being so tightly clustered together that there's no meaningful differentiation?

Tribes Rule the Hyper-Social Organization

Paul Gillin

Any line of business that does not provide the opportunity for clear competitive differentiation should be discarded, the authors say.

A B2B Marketing Manifesto?

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 24, 2010 Subscribe A B2B Marketing Manifesto?

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

Expertise blogs – starting your own company blog to showcase your internal experts is a great way to differentiate yourself from the competition. BTW, it recently won BtoB Magazine’s BtoB Social Media Awards 2010 in the blog category. Copyright © 2010 Tiecas, Inc.

Is the era of PR over?

Chris Koch

In order to differentiate themselves from the many other journalists receiving the same releases, self-respecting journalists never used anything from press releases in their stories. Among the many interesting ideas thrown around at ITSMA’s annual conference this week was that the era of PR is over. As in dead. Don’t do it anymore. First, let’s define what PR means from the perspective of the customer (i.e., a journalist) and the customer’s customer (i.e.,

The Ultimate Business Differentiator


A reminder to everyone in business, that in the age of user generated content, world class brand experience, from 1st touch through the entire lifetime of the customer is of paramount importance and is the ultimate brand differentiator. Soldiers Have.

B-to-B Lead generation: What Enterprise-size Companies Should be Doing Differently in 2010

Sales Lead Insights

Lead Gen in 2010: Learn What is Working Best Right Now. January 27, 2010 at 11:00 am PST (2:00 pm EST). So to generate more business your lead generation strategies must clearly communicate value while differentiating your products and services from the competition and resonating personally with your prospective customers. If you are responsible for business-to-business lead generation at a large company, don’t miss this webcast!

Use Competitor's Reputation to Differentiate and Boost Search Ranking


Mention a Reputable Competitor As a Means of Differentiating Your Business “We are different from _ because __.” Conventional wisdom taught us to promote our products as much as possible. Do you know that frequent mentions of your competitors can actually help you rank higher on Google?

How to Break Free of the Pack? Differentiate for Success

The ROI Guy

So are the leading characteristics for sales and marketing in 2010. So how can you best differentiate your offerings and break free from the pack? As you try to differentiate for success, doing all you can to match the right combination of capabilities to their given situation , and align offerings to help them realize a business result is essential. Competition has never been greater for customer mindshare.

12 Solutions to Ecommerce Sites' Biggest Marketing Challenges


Can you give me some guidlines for differentiating content on my blog vs. my email newsletter? Last Tuesday, we hosted a live Website Optimization webinar for Ecommerce websites. We received several great questions, but unfortunately we were not able to answer every one during the webinar.

19 New Featured Sources on the B2B Marketing Zone


Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. Pricing Based on Customer Expectations , May 26, 2010. June 7, 2010. Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. March 18, 2010. June 8, 2010. June 8, 2010.

Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

So, here are the Best of B2B Marketing for August 2010 based on on social signals. Ten social media and technology mega-trends to watch - grow - Practical Marketing Solutions , August 10, 2010 I just read a fascinating (and lengthy!) 35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far) - Webbiquity , August 26, 2010 Facebook is an extraordinary phenomenon. Snooping on Facebook: Not just for stalkers any more , August 17, 2010.

B2B 0

5 Must-Measure eCommerce Blogging Strategies


Learn how to differentiate your ecommerce website and attract more sales online. It’s critical to have a goal in mind before writing a single word of a blog post.

How Social Media is Transforming the B2B Buying Experience

Tony Zambito

  The key differentiator is that buyers will contribute to brand advocacy organically versus being asked to through whatever promoted means designed to “compel” them to do so.  Image by dusan.writer via Flickr.

Brogan to B2B Marketers: "I See You" at BMA Engage 2010

MLT Creative

The last day of the BMA Engage 2010 conference in Chicago last week began on a high note, with Chris Brogan delivering a rousing keynote. You must differentiate your product, even if you're selling something really boring.

B2B 1

Marketing is a Mindset

Ambal's Amusings

We asked Bernie Borges "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Bernie Borges’ Marketing Prediction for 2010. 2010 will be the year that marketers must learn to adopt a new mindset.

Keyword Strategies for eCommerce Search Engine Optimization


Learn how to differentiate your ecommerce website and attract more sales online. Considering the large number of pages an eCommerce website can have, a long-tail keyword strategy is key to driving the most qualified traffic to your online storefront.

The Ladder of Emotional Values: Pleasure Reigns

Writing on the Web

This is where greater differentiation and profitability become evident. The only way to differentiate a company’s products and services is through adding emotional value. What emotions are people seeking to satisfy online?

The B2B Marketing Manifesto

Ambal's Amusings

Why exposing your beliefs can be a powerful differentiator. Few weeks back, Doug Kessler , Creative Director and co-founder of Velocity , sent me an early copy of their upcoming eBook about B2B Marketing. Velocity is a London-based B2B marketing agency specializing in technology markets.

Defy Gravity: Propel Your Business to High-Velocity Growth

Ambal's Amusings

She identifies and transforms differentiation - customer's crown jewels - into compelling, customer-centric value that sells. As I said I wrote the book in little over two months, from November 2009 through mid-January 2010.

Wake up, America!

Tony Zambito

  The area of differentiation and the margin of difference becoming that of buyer experience.  Image via Wikipedia. One of the most fundamental concepts in economics is that of supply and demand. 

The Design of Buyer Experience

Tony Zambito

   As products and services are subjected to increasing entry into the level playing field we call commodity, differentiation is made in designing innovative buyer experiences.  Cover via Amazon. The expression “monumental shift” is a powerful one. 

B2B Marketing needs to Curate a Vibrant Community

Buzz Marketing for Technology

Those already predisposed to buying our products and create a level of service and differentiation for them that is commensurate with their buying habits? If you ask the members of my leadership team – they will tell you I keep talking about how I think we have B2B Marketing backward.

The 10 Rules for Creating a Buyer Persona: Rule 5

Tony Zambito

Image via Wikipedia. When you travel to a foreign country where you are not familiar with the culture or the language, it can be exciting yet very trying.

Start-Up Briefing Media Ltd. Blends Old with New

B2B Memes

The expert columns and in-depth, bespoke research reports are a major point of differentiation for us from other trade media. Rory Brown. It’s almost a new-media axiom that traditional publishers can’t move forward effectively online because they have too much skin in the old-media game.

How should B2B content differ for Business and Technical Decision Maker?

Ambal's Amusings

Those that manage innovation most effectively not only grow faster than their peers but are also more profitable and have stronger competitive differentiation. B2B Marketing Content falls under 2 broad category - 1. Content addressed to a Technical Decision Maker 2.

Know Thy Audience: Business and Technical White Papers

Ambal's Amusings

There are three key differentiators between the technical and the business white paper: 1. Do you know your white paper audience? What are his/her top concerns? Are those concerns being addressed in your white papers?

Can Games Play a Role in B2B Marketing?

The Point

All that said, games are a great way to differentiate your product and to break through the clutter. You don’t have to be plugged into the new media scene to know that digital games are HOT.

B2B Marketing and Sales Books: What's On Your Summer Reading List?

Smashmouth Marketing

eMarketing Strategies for the Complex Sale - Ardath Albee's book on eMarketing is a great book that teaches its readers how to differentiate themselves from every other organization in their space. The Catcher in the Rye. Moby Dick. Pride and Prejudice. The Grapes of Wrath.

Wayne Gretzky was an Inbound Marketer

Buzz Marketing for Technology

And in business if you want to stand out from the crowd and the very best way these days to distinguish yourself is to create content that is differentiated and that people want to read by applying what I am now calling the Wayne Gretzky School of Inbound Marketing!