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The Ultimate Glossary: 101 Social Media Marketing Terms Explained


Compete - Compete is a web-based application that offers users and businesses web analytics and enables people to compare and contrast the statistics for different websites over time. YouTube - YouTube is a video-sharing website on which users can upload, share, and view videos.

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Weinberger Wisdom

Paul Gillin

The only difference with Web 2.0 This is a completely different model than traditional media. People interact with the medium differently. For example, on Wikipedia you can always find out why an item of information is there.

Trending Sources

Book Review: Social Media Marketing


Measurement: as Li notes, “Measurement comes in many different forms, from website traffic to the number of retweets your content is getting.&# Social Sharing (YouTube, Flickr, SlideShare, etc.). Wikis (Wikipedia, hundreds of specific topic-focused wikis).

How to put the "Viral" in B2B Marketing Viral Campaigns?

Ambal's Amusings

Is the definition perhaps a bit different than just going after big viewership numbers? The John Chambers Telepresence video on YouTube. Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign?

Book Review: Social Media Marketing – An Hour a Day


From there, Evans’ hour-a-day plan is laid out, starting with an exploration of the different forms of social content (blogs, video, podcasting etc.). For one, Evans cites the notoriously anti-business Wikipedia as “an example of why social media is useful to you as a marketer.&#


Will the World Cup be the next social media frenzy?


Image via Wikipedia. The upcoming 2010 World Cup in South Africa is being touted by FIFA and Twitter representatives as the event to slash all previous records in social media traffic. by Aaron Kim.

The Ultimate Glossary: 120 Social Media Marketing Terms Explained


The only difference online is that it's happening through websites using one of the various bookmarking services available, such as Delicious. The service uses a system of digital badges to reward players who “check in” to different types of locations.

Why eBooks Are Better Than Whitepapers


While both of these terms are often used interchangably, they are actually two different types of documents. They’re boring - Wikipedia defines a whitepaper as “an authoritative report or guide that often addresses issues and how to solve them.

Social Media Marketing Lessons From Justin Bieber


As of July, 2010, 16 year-old Justin Bieber is the most searched for celebrity on the internet and has the most viewed youtube video in history. When Justin was discovered, he had 5 videos on YouTube, with the highest viewed having about 70,000 hits.