Remove differences
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Poliakov?s Pyramid of Engagement Will Make Your Content Strategy Better

Contently

This chart was made way back in 2010 by Sell! The challenge then, is figuring out how to tell a story or offer a new piece of information that’s different than what everyone else does. Or else, your content focus groups just might feel a bit like Clockwork Orange. But you won’t build true loyalty and trust.

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Home is where your brand is: A blueprint to build and maintain your brand

Sprout Social

If you’re anything like we were, you might not have the time or budget for traditional qualitative research with focus groups. What is different in the above two areas compared to our competitors? When we launched in 2010, our audience of decision makers were primarily mid-career social media professionals.

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How Did We Do??!! How (Not) to Ruin the Customer Experience by Asking for Feedback

Webbiquity

Companies for decades ran focus groups and test markets, and of course monitored sales success. I don’t often go off on rants, but as Shep Hyken recently wrote in Forbes : Today, 89% of companies compete primarily on the basis of customer experience – up from just 36% in 2010. Actually, they made it quite difficult.

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How Your Brand Can Win Over Online Customers One Skeptic at a Time

Convince & Convert

Companies think they know who they are and how they stand in consumers’ minds, but often, the message they’re sending is completely different. It’s important to do the appropriate research, either with focus groups and surveys or by hiring an outside agency. This is an issue that’s all too prevalent among brands.

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6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Twitter is a living focus group. What about running a different ending to a scripted show show on the west coast, depending upon the tweets from eastern and central time zones? Differences in social listening software are vast. But the different between 500 results and 140 is pretty vast. We like Visible a lot.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. Not too different than this guy I met at an AZIMA event who was just freely sharing his hard earned knowledge. – Brands: Want to make a difference? – Brands: Want to make a difference?

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The Destruction of Silicon Valley, and 4 Other Stories We Loved in April

Contently

Much has been said about the political undertones of Mark Zuckerberg’s public appearances of late but, in the words of Nitasha Tiku at Buzzfeed, “Zuckerberg’s listening tour is less a presidential gambit than a focus group with Facebook users.” The only difference seems to be how we’re telling the stories.