Poliakov?s Pyramid of Engagement Will Make Your Content Strategy Better
Contently
JUNE 18, 2018
This chart was made way back in 2010 by Sell! The challenge then, is figuring out how to tell a story or offer a new piece of information that’s different than what everyone else does. Or else, your content focus groups just might feel a bit like Clockwork Orange. But you won’t build true loyalty and trust.
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