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Marketing via Aggregation, Filtering and Curation – Tools and Resources


Great picture and post on the Information Overload Paradox : The post talks about the issue of overload: I can certainly consume more content than I could two decades ago, but no matter how much content is available, I can’t consume much more. Curation. Publishing. Feed Informer.

Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

Best of B2B Marketing for September 2010. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Social media and the big conversation “fail” - grow - Practical Marketing Solutions , September 26, 2010 I am feeling sad and a bit ashamed of myself. You think you know what is important to customers. B2B Voices , September 1, 2010 Image via CrunchBase.

Trending Sources

Content Curation in B2B Marketing

delicious b2bmarketing

Business buyers typically seek additional information and resources for information on business products and services. In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge.

Content Curation Grows Up, Original Content Still Key

delicious b2bmarketing

Rohit positioned that, as more corporations and individuals create content, the role of the content curator is needed. As we fast forward to 2011, content curation techniques are now a key part of content marketing itself. Read the Book Connect to customers with compelling content!

Integrate Social Networks with your Corporate Website with ‘Social Sign On’

delicious b2bmarketing

The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? you turn your customers into company/brand ambassadors.

T-Mobile Curates Web Content


Dennis spends his days improving customer experience across a wide variety of digital properties, including e-commerce , self service , product microsites, official social sites (on Facebook, YouTube, Twitter, and mySpace), and retail interactive portals. DH: Customer Experience Design.

Start-Up Briefing Media Ltd. Blends Old with New

B2B Memes

It’s almost a new-media axiom that traditional publishers can’t move forward effectively online because they have too much skin in the old-media game. Similarly, I think they’re wise to match their curated third-party content with original work. Rory Brown.

Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. October 10, 2010 I’ve been asked about my perspective on Malcom Gladwell’s article, “ Small change: Why the revolution will not be tweeted.&# October 17, 2010 One possible answer: The Enterprise.

Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing.

Content Aggregation: The Future of (B2B and Consumer) Media?


Meanwhile, the blogosphere continues to expand and pundits like Joe Pulizzi have declared that we are all publishers now. What do these trends mean for the future of news gathering and information delivery? David Koretz offered one vision recently on MediaPost, writing: The news organizations of tomorrow will no longer be loud-mouthed pundits espousing a barely informed worldview. Direct Message Lab has increased its exposure by sponsoring Social Media Informer.

Genwi Publishes Research Report On Mobile Content Distribution


Marketing’s responsibilities are growing to include the ownership of technology to provide better access to information. Genwi enables marketing teams to distribute information, gathered from multiple sources, to mobile devices in real-time. It provides an efficient way to curate, manage and optimize content, which results in a vastly better channel to relay information to an organization’s customers, partners, and employees.

19 New Featured Sources on the B2B Marketing Zone


Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. Pricing Based on Customer Expectations , May 26, 2010. June 7, 2010. Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. March 18, 2010. Customers.

Easy Steps to Amplify Your Blogging

grow - Practical Marketing Solutions

The good news is that I’ve found a really great way to effectively amplify your blogging, reach a new set of potential customers, build relationships with fellow bloggers, and create a useful and powerful library of relevant content for your industry.

Easy Steps to Amplify Your Blogging

grow - Practical Marketing Solutions

The good news is that I’ve found a really great way to effectively amplify your blogging, reach a new set of potential customers, build relationships with fellow bloggers, and create a useful and powerful library of relevant content for your industry.

Open Research: A Framework for Social Analytics

delicious b2bmarketing

We know that measurement is the the top goal inside of companies , and while I’ve published this data before, it’s important to recast it to show the important of measurement in an emerging technology set.

Today’s Biggest Content Marketing Challenge (And How to Overcome It)


Since 2010, the Content Marketing Institute (CMI) and MarketingProfs have teamed up to produce annual benchmark reports that reveal the industry-wide pulse on content marketing. If we go back to the first benchmark report from CMI and MarketingProfs in 2010 , we find the exact same results.

79 Remarkable Social Media Marketing Facts and Statistics for 2012


Note: a slightly shorter version of this compilation was recently published as a guest post on Jeff Bullas’ blog. 52% of consumers say they have stopped following a brand on Facebook because the information it posted had become “too repetitive and boring.”

30 Awesome Blogging Guides, Tips and Resources


” Done right, blogs serve as the hub of a company’s social media strategy, a magnet for search traffic, and an opportunity to speak to prospective customers on a more informal, human level.

The Next Big Thing for Marketers: Social Magazines


If it is easier for users to consume text, audio and video while on the go, marketers have new opportunities to reach and interact with prospective customers. Free Download: 2010 Online Marketing Blueprint.

Marketo’s 1,000th Blog Post: Our Modern Marketing Definition Revisited

Modern B2B Marketing

Customers don’t want to be interrupted (and they’re more empowered than ever). We live in a word of information abundance and attention scarcity – and the pace of information creation is accelerating. The Web provides them with instant information gratification.

Every Page is a Potential Landing Page: 6 Tips to Optimize for the New Reality

Marketing Action

B2Cs have seen this phenomenon for a while, but even behemoth publishers are seeing the change. In the olden days — say 2010 – landing pages were mostly associated with campaigns, promotions, and paid search. Collect information from a prospect (e.g.,

The 2011 #Nifty50 Top Twitter Men Reprise


Consults major corporations on social media strategies, reputation management strategies, risk management strategies, and social media growth and scalability in manufacturing, healthcare, IT service, technology, publishing, and CPG industry segments.