Trending Sources

The Future of Social CRM

Sales Intelligence View

The Future of Social CRM Social CRM is growing up but still in its toddler phase. The Social CRM can be a stand alone application or integrated within your existing CRM solution like Salesforce.com. Sales Intelligence Social CRM b2b sales CRM crm 2.0 Microsoft Dynamics netsuite oracle oracle crm on demand salesforce.com sCRM social selling twitter

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The Future of CRM is Customer Engagement

Marketing Action

What’s the future of customer relationship management (CRM) and what does it take to create lasting customer engagement? Recently I had the chance to sit down with Paul Greenberg, who’s sometimes referred to as “the Godfather of CRM.” The future of CRM. Paul Greenberg.

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Social CRM: Curb Your Enthusiasm

Paul Gillin

If you’re a marketer in a medium-to large-sized B2B company, you’re almost certainly using customer relationship management (CRM) software to track your customers and prospects. The problem is that most of their customers are still struggling to get CRM 1.0

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A fascinating “hardcore” B2B social media success

grow - Practical Marketing Solutions

The case exemplifies an integrated approach to CRM, customer research, SEO, web design, content development, and social media marketing that I think you’ll enjoy! > Established “scorecard&# through their CRM system to track lead nurturing progress.

The 39 Social Media Tools I’ll Use Today

delicious b2bmarketing

Twitter Tweetdeck I use Tweetdeck for serious twitter sessions. I find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. Tweetie This extremely intuitive Mac-only app is my hour-to-hour choice for Twitter.

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How to Calculate Social Marketing ROI

Paul Gillin

A good CRM system is essential. Effective CRM requires discipline to capture every customer contact from initial website visit through sale and continuing with ongoing support. Most CRM systems are good at tracking customer activity after leads come in.

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40 Social Media B2B Infographics

Sales Intelligence View

These are my favorite 40 that cover Twitter, Facebook, blogs, [.]. Sales Intelligence Social CRM Social Selling Technology B2B b2b sales CRM crm 2.0 facebook google insideview jigsaw linkedin Microsoft Dynamics sales productivity social selling socialprise twitter Web 2.0After searching far and wide for infographics I figured I would share some of the ones I have come across that focus on social media and B2B.

Marketing Automation Trends for 2010

LeadSloth

In this post I want to focus on the trends in Marketing Automation for 2010. An attached CRM system can kick the records back into a marketing automation system’s lead nurturing program and alert the assigned sales rep if the leads become active. Erik Bower, Co-founder, Marketbright (No Twitter). In 2010 you’ll start to hear about marketing methods. Manticore Technology wishes you a full-funnel in 2010. 2010 will bring interesting challenges to marketers.

12 Social Media Tools for B2B Pre-Event Marketing

delicious b2bmarketing

Twitter Twitter can offer limitless value in promoting your event. Invite attendees to ask questions via Twitter or live chat. Follow Adam on Twitter @adamholdenbache. Kristina Goodrich says: December 1, 2010 at 12:12 am Thank you, Adam!

4 Tips for B2B Marketing on Facebook

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! link] Werkadoo Weekly Digest: 14 May – 20 May 2010 « Werkadoo [.]

Why Cold Calling is the Bottom of the Barrel

Sales Intelligence View

Sales Intelligence Social Selling B2B b2b sales crm 2.0 insideview jigsaw linkedin Microsoft Dynamics netsuite oracle oracle crm on demand Sales sales productivity salesforce.com social intelligence social media social selling twitter Web 2.0Regardless of what level in a sales group you fall into, cold calling is a cloud hovering over your head. If you’re the VP of Sales, you’re getting these calls several times a week.

Top 111 B2B Marketing Posts and 34 Hottest Topics for 2010

B2B Marketing Zone Posts

Here it is - the very best posts and the hottest topics for 2010. How do we come up with these - well it’s based on social signals (clicks, views, twitter, delicious and more). 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) - Webbiquity , October 5, 2010. Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010. Marketing Genius Blog , May 25, 2010. Loopfuse , June 30, 2010.

Integrate Social Networks with your Corporate Website with ‘Social Sign On’

delicious b2bmarketing

Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad.

Finding The Right Calls-To-Action For Your B2B Website

delicious b2bmarketing

MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business Finding The Right Calls-To-Action For Your B2B Website Nov 17, 2010 at 12:23pm ET by Shellie Foriska Marketers continue to search for ways to convert more website visitors into actual leads. You now have converted a website visitor into a qualified lead that can be added to your database or CRM and your sales team can follow-up with them by email or phone.

Sales Data VS. Sales Intelligence

Sales Intelligence View

Sales Intelligence socialprise Microsoft Dynamics Social CRM jigsaw oracle crm 2.0 twitter sCRM linkedin sales productivity Sales Data social selling b2b sales Photo by laverrue There is a major difference between data and intelligence. Most companies are very familiar with using sales data for their sales teams.

CRM+ When Regular CRM is No Longer Enough

Sales Intelligence View

Adds Intelligence to the Social Enterprise with Launch of CRM+. With today’s launch, we set a new standard in bringing holistic and social intelligence to the fingertips of all B2B CRM users. “We InsideView CRM+ does this within workers’ process flow within their existing CRM platform.

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Google Yourself for Sales 2.0 Effectiveness

Sales Intelligence View

Social Selling B2B b2b sales CRM crm 2.0 google linkedin Sales Sales Intelligence sales productivity Salesforce sCRM search engine optimization Social CRM social intelligence social media social selling socialprise twitter Web 2.0This was a timely update from Paul as I was putting together the post on personal branding for sales people. Anyone that is serious as a sales person needs to be aware what their personal brand is.

17 Compelling and Highly Usable B2B Marketing Statistics

delicious b2bmarketing

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

BTW, it recently won BtoB Magazine’s BtoB Social Media Awards 2010 in the blog category. 4 comments… read them below or add one } Eric Goldman May 17, 2010 at 5:16 pm Achinta; This is a great article with much relevant information in it. Copyright © 2010 Tiecas, Inc.

Customers Want Your Sales Efforts to Go Digital

Sales Intelligence View

CRM twitter facebook linkedin Sales Data customer 2.0Your customers are moving. Maybe not physically but their mental focus is, and has been changing for a while. As a sales person you have to adapt or die to the changing environment ahead of you. Your customers hardly have time to talk on the phone, check email and meet with vendors. Sure they make [.]. Prospecting Sales 2.0 socialprise Sales marketing insideview Enterprise 2.0

20 Posts to Start Your Week

Sales Intelligence View

or CRM blog that you would like added to my reading list, leave me a comment and you may see your name [.]. CRM Social CRM selling power crm 2.0 twitter facebook social media B2B customer 2.0 Here it is! Your Monday morning reading list from InsideView. Here are some of the blogs I read from last week that I wanted to share. If you have a B2B, Sales 2.0 Sales Intelligence Social Media Tips Sales insideview salesforce.com Enterprise 2.0

36 Awesome Social Media Blogs Everyone Should Read

Hubspot

Web Strategy by Jeremiah Owyang. -- For an analyst's perspective on high-level social media concepts and emerging trends like social CRM, take a minute to check out Jeremiah's blog.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Social CRM is still confusing. Only 16% of companies say they currently have a social CRM system in place. 6 Twitter Stats.

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Best of 2009: Social Media Marketing, Part 1

Webbiquity

Rick Burnes notes that without a strong content strategy to back up social media efforts, marketers risk the “all hat, no cattle&# syndrome: lots of attention on Twitter and Facebook, but no compelling content to back it up and turn the curious into the converted. 8 Excellent Tools to Extract Insights from Twitter Streams by Social Media Today. 50 Ideas on Using Twitter for Business by Social for Business.

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6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC

delicious b2bmarketing

MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC Jun 8, 2010 at 9:05am ET by Andy Komack For anyone involved in marketing their B2B companies via paid search, it’s painfully obvious that the cost of clicks can be prohibitively high. You can learn more about what he does at www.andykomack.com and can follow him on Twitter at @akomack.

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Blog Makeover Nets Sales Leads for Software Company

The Point

build brand awareness and promote consideration of Navicure by pushing information of value to its CRM database of physicians, billing managers, and medical office administrators. How do you reinvent a company blog in a way that does more than simply provide a platform for thought leadership?

What’s the next big idea in B2B?

MLT Creative

There were many articles from this time last year full of insightful predictions for 2010, and a few recent ones for 2011. I recognized a few of the authors as people I’ve met and become familiar with via Twitter. Get your B2B Twitter Toolkit

Are you Attending Dreamforce 2010?

Sales Intelligence View

Sales Data Sales Intelligence Social CRM Technology B2B b2b sales CRM crm 2.0 Dreamforce News sales productivity Salesforce salesforce.com salesview sCRM socialprise twitter The Dreamforce event is one of the largest shows InsideView attends. Last year was a huge year for us at the Salesforce.com show and we came in style with a secret agent theme that James Bond would be jealous of. We didn’t have Q creating any super spy gadgets but we did give away an [.].

Twitter for CRM – The Buzz Tab Turns One

Sales Intelligence View

The Buzz tab launched on May 11th, 2009 as the first Twitter integration for CRM (including Salesforce, Oracle CRM, Microsoft Dynamics, NetSuite CRM.) Sales Intelligence Social CRM twitter facebook social media linkedin Yesterday marked the one year birthday of the SalesView Buzz tab. While the launch was received with a great deal of enthusiasm by media and analysts (after all, what journalist wasn’t smitten [.].

2 Mistakes that Cause Content Syndication to Fail

delicious b2bmarketing

As a very basic guideline, every content syndication lead should receive immediate, automated e-mail follow-up upon being imported into your CRM system. Twitter Click Here to follow me on Twitter.

Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Hot Topics in October 2010.

5 Steps to achieve Lead Generation ROI

B2B Marketing Insider

ROI” and “Sales” are the 4 th and 5 th most important metric according to Chief Marketer April 1, 2010 study. Michael Brenner May 16 2010 Totally agree on engagement as the right objective. Kelly May 24 2010 Michael, I had fun reading your post.

19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. Pricing Based on Customer Expectations , May 26, 2010. June 7, 2010. Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. March 18, 2010. June 8, 2010. June 8, 2010.

Best Cool Web Tools of 2009, Part 1

Webbiquity

PeoplePond is a secure social profile site that can be connected to your Facebook, Twitter and other social media accounts. For anyone who wants a cool, custom Twitter background but is design-challenged, My Tweet Space provides a wide selection of free and low-cost professionally designed backgrounds to enhance one’s Twitter presence. This is a cool alternative search engine that lets you search Google, Yahoo, Bing and Twitter simultaneously. CRM Diagnostic.

Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing.

B2B 0

Genoo and Act-On Software Add Social Marketing Features

Customer Experience Matrix

To the current topic, it has also added a “Twitter Prospector” to reduce the labor required to mine Twitter for leads. Web site visits driven from Twitter are flagged in the activity history of individual leads and in general Web analytics reports, although Act-On does not tie them to the originator like Genoo. It does add the Twitter ID of known visitors to their lead profile when possible.

Top 35 B2B Marketing Posts for May 2010

B2B Marketing Zone Posts

May 2010. 9 Social Listening & Tracking Tools - Marketing Genius Blog , May 7, 2010 Here is a list of 9 social media tracking and monitoring tools. 11 Myths of Social Media Marketing - Webbiquity , May 24, 2010 Though social media marketing is rapidly advancing in terms of adoption and sophistication, many marketers and business executives still struggle with it. Here are the key areas where Social CRM can be useful -. May 18, 2010. May 4, 2010.

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