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The Future of CRM is Customer Engagement

Marketing Action

What’s the future of customer relationship management (CRM) and what does it take to create lasting customer engagement? Recently I had the chance to sit down with Paul Greenberg, who’s sometimes referred to as “the Godfather of CRM.” The future of CRM. Paul Greenberg.

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Social CRM: Curb Your Enthusiasm

Paul Gillin

If you’re a marketer in a medium-to large-sized B2B company, you’re almost certainly using customer relationship management (CRM) software to track your customers and prospects. The problem is that most of their customers are still struggling to get CRM 1.0

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Trending Sources

4 Tips for B2B Marketing on Facebook

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! A couple of months ago, we talked about ways to engage your fan base on Facebook.

A fascinating “hardcore” B2B social media success

grow - Practical Marketing Solutions

The case exemplifies an integrated approach to CRM, customer research, SEO, web design, content development, and social media marketing that I think you’ll enjoy! > Established “scorecard&# through their CRM system to track lead nurturing progress.

Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

Best of B2B Marketing for September 2010. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Social media and the big conversation “fail” - grow - Practical Marketing Solutions , September 26, 2010 I am feeling sad and a bit ashamed of myself. Should Investor Relations Teams Use Twitter? - B2B Voices , September 1, 2010 Image via CrunchBase.

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. HOW TO: Create Custom Backgrounds for Twitter, YouTube, & MySpace by Mashable. Andrew Ran Wong provides a valuable list of productivity tips for Gmail, Twitter, Facebook, blogs, Google and other social networks to help readers get more done in less time. Share this on Facebook.

Wiki 28

How to Calculate Social Marketing ROI

Paul Gillin

A good CRM system is essential. Effective CRM requires discipline to capture every customer contact from initial website visit through sale and continuing with ongoing support. Most CRM systems are good at tracking customer activity after leads come in.

ROI 57

12 Social Media Tools for B2B Pre-Event Marketing

delicious b2bmarketing

Facebook Events Facebook doesn’t have the most elegant option for managing events, but it can be effective. If your event or organization does not have a Facebook presence, just set up your event in Facebook Events and invite all your friends.

Marketing Automation Trends for 2010

LeadSloth

In this post I want to focus on the trends in Marketing Automation for 2010. An attached CRM system can kick the records back into a marketing automation system’s lead nurturing program and alert the assigned sales rep if the leads become active. Erik Bower, Co-founder, Marketbright (No Twitter). In 2010 you’ll start to hear about marketing methods. Manticore Technology wishes you a full-funnel in 2010. 2010 will bring interesting challenges to marketers.

Top 111 B2B Marketing Posts and 34 Hottest Topics for 2010

B2B Marketing Zone Posts

Here it is - the very best posts and the hottest topics for 2010. How do we come up with these - well it’s based on social signals (clicks, views, twitter, delicious and more). 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) - Webbiquity , October 5, 2010. Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010. Marketing Genius Blog , May 25, 2010. Loopfuse , June 30, 2010.

Integrate Social Networks with your Corporate Website with ‘Social Sign On’

delicious b2bmarketing

Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad.

Finding The Right Calls-To-Action For Your B2B Website

delicious b2bmarketing

MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business Finding The Right Calls-To-Action For Your B2B Website Nov 17, 2010 at 12:23pm ET by Shellie Foriska Marketers continue to search for ways to convert more website visitors into actual leads. You now have converted a website visitor into a qualified lead that can be added to your database or CRM and your sales team can follow-up with them by email or phone.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Social CRM is still confusing. Only 16% of companies say they currently have a social CRM system in place. 6 Twitter Stats.

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17 Compelling and Highly Usable B2B Marketing Statistics

delicious b2bmarketing

by Anonymous on Skin Whitening, Tanning, and Vaseline’s Controversial Facebook Ad Campaign Hah, Im still waiting for. by Anonymous on Serious Games Sessions Europe: Real Time Universe Simulator Your Facebook facts are a.

Customers Want Your Sales Efforts to Go Digital

Sales Intelligence View

CRM twitter facebook linkedin Sales Data customer 2.0Your customers are moving. Maybe not physically but their mental focus is, and has been changing for a while. As a sales person you have to adapt or die to the changing environment ahead of you. Your customers hardly have time to talk on the phone, check email and meet with vendors. Sure they make [.]. Prospecting Sales 2.0 socialprise Sales marketing insideview Enterprise 2.0

20 Posts to Start Your Week

Sales Intelligence View

or CRM blog that you would like added to my reading list, leave me a comment and you may see your name [.]. CRM Social CRM selling power crm 2.0 twitter facebook social media B2B customer 2.0 Here it is! Your Monday morning reading list from InsideView. Here are some of the blogs I read from last week that I wanted to share. If you have a B2B, Sales 2.0

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

BTW, it recently won BtoB Magazine’s BtoB Social Media Awards 2010 in the blog category. 4 comments… read them below or add one } Eric Goldman May 17, 2010 at 5:16 pm Achinta; This is a great article with much relevant information in it. Copyright © 2010 Tiecas, Inc.

36 Awesome Social Media Blogs Everyone Should Read

Hubspot

Web Strategy by Jeremiah Owyang. -- For an analyst's perspective on high-level social media concepts and emerging trends like social CRM, take a minute to check out Jeremiah's blog.

Best of 2009: Social Media Marketing, Part 1

Webbiquity

Facebook Lets Users Open Up Profiles by MediaPost Online Media Daily. Mark Walsh helpfully outlines the recent changes Facebook has made to its privacy settings, though noting that “ profiles opened to everyone, however, will still not turn up in searches on Google or other outside search engines. &#. Facebook’s InsideFacebook blog reports that in February and March of this year, the number of Facebook users age 35 and over doubled.

PR 7

6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC

delicious b2bmarketing

MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC Jun 8, 2010 at 9:05am ET by Andy Komack For anyone involved in marketing their B2B companies via paid search, it’s painfully obvious that the cost of clicks can be prohibitively high. You can learn more about what he does at www.andykomack.com and can follow him on Twitter at @akomack.

CPC 5

Twitter for CRM – The Buzz Tab Turns One

Sales Intelligence View

The Buzz tab launched on May 11th, 2009 as the first Twitter integration for CRM (including Salesforce, Oracle CRM, Microsoft Dynamics, NetSuite CRM.) Sales Intelligence Social CRM twitter facebook social media linkedin Yesterday marked the one year birthday of the SalesView Buzz tab. While the launch was received with a great deal of enthusiasm by media and analysts (after all, what journalist wasn’t smitten [.].

Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Hot Topics in October 2010.

5 Steps to achieve Lead Generation ROI

B2B Marketing Insider

ROI” and “Sales” are the 4 th and 5 th most important metric according to Chief Marketer April 1, 2010 study. Michael Brenner May 16 2010 Totally agree on engagement as the right objective. Kelly May 24 2010 Michael, I had fun reading your post.

B2B 5

Top 35 B2B Marketing Posts for May 2010

B2B Marketing Zone Posts

May 2010. 9 Social Listening & Tracking Tools - Marketing Genius Blog , May 7, 2010 Here is a list of 9 social media tracking and monitoring tools. 11 Myths of Social Media Marketing - Webbiquity , May 24, 2010 Though social media marketing is rapidly advancing in terms of adoption and sophistication, many marketers and business executives still struggle with it. Here are the key areas where Social CRM can be useful -. Can you trust Facebook? May 18, 2010.

Find Executives on Twitter

Sales Intelligence View

Sales Intelligence Social Selling B2B b2b sales crm 2.0 facebook insideview linkedin Microsoft Dynamics netsuite Sales sales productivity Salesforce salesforce.com Social CRM social intelligence social media social selling twitter Web 2.0One of the more popular features of our application is being able to search of contacts based on social media platforms.

CRM 0

Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing.

Making Sense of the Chaos: Social CRM with Bill Odell

Modern B2B Marketing

This next B2B Marketing Thought Leader Interview is with Bill Odell, vice president of marketing at Helpstream , a Social CRM solutions company. What is social CRM? There are many definitions floating around to describe Social CRM, but the one I like the best is one provided by Paul Greenberg, author of CRM at the Speed of Light and arguably the most highly regarded expert on CRM. Social CRM enables that type of relationship.

Attack of the Customers Press Release

Paul Gillin

Brands have been piling into Facebook expecting to reap a bounty of positive PR, but they forget that these channels can be used to tear down as well as to build.”. Among his awards are Ernst & Young’s Pacific Northwest Entrepreneur of the Year and the Leader Award from CRM magazine.

InsideView More Than Doubles Revenue in Record-Breaking Year

Sales Intelligence View

InsideView today announced that it finished 2010 on a record-breaking note, growing revenue more than 135 percent. During 2010, InsideView announced multiple record quarters, more than 50 new partners, multiple industry accolades, and the launch of social selling capabilities. In March 2010, InsideView also closed a Series B Round of funding for $11.5 Social CRM Technology B2B b2b sales CRM crm 2.0

Best Cool Web Tools of 2009, Part 1

Webbiquity

PeoplePond is a secure social profile site that can be connected to your Facebook, Twitter and other social media accounts. For anyone who wants a cool, custom Twitter background but is design-challenged, My Tweet Space provides a wide selection of free and low-cost professionally designed backgrounds to enhance one’s Twitter presence. This is a cool alternative search engine that lets you search Google, Yahoo, Bing and Twitter simultaneously.

CRM 2

Social Media & Marketing Automation

LeadSloth

Around the same time I got an email announcing Marketo’s Chatter for Sales Insight , integrating sales notifications in the Facebook-like interface of Salesforce.com Chatter. Many vendors make it easy to add “share to Twitter/Facebook/LinkedIn/etc.&#

19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. Pricing Based on Customer Expectations , May 26, 2010. June 7, 2010. Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. March 18, 2010. June 8, 2010. June 8, 2010.

Sales 2.0: Marketing Automation & Salesforce Chatter

LeadSloth

Think Facebook built into Salesforce.com: it looks just like the Facebook timeline, but it is built around your sales processes. Many systems send email notifications, special reports in the CRM system or sometimes even instant messages. Today I’m at the Sales 2.0

5 Ways to Use Social Media in Marketing Automation

LeadSloth

When talking about Social Media, most people immediately think of Twitter or Facebook. Use your Marketing Automation and CRM systems to see if this traffic converts to qualified leads and sales opportunities.

B2B 2

B2B Marketing Automation gathers steam

grow - Practical Marketing Solutions

Marketing automation software is arguably the hottest segment of the CRM industry and becoming the centerpiece of many marketing programs. Follow her on Twitter at [link]. Share this on Facebook.

Treehouse Interactive Refines Its Features and Targets Larger Firms

Customer Experience Matrix

Its marketing automation system offers the usual range of functions: email, Web analytics, landing pages, multi-step campaigns, lead scoring, CRM integration, ROI reporting. The system can now generate HTML code to embed forms within external Web pages, allowing users to create standard Javascript or Facebook -compatible non-Javascript versions, or both. It has since added a connector for Oracle CRM On Demand.

11 Simple Ways B2B Companies Can Be More Social Today

Hubspot

” So while, as a marketing department, you are making major changes like CRM integrations, lead collection systems, etc., This means you need a small, square-shaped icon that can be used on social network profiles such as Facebook and Twitter.

Infer Infuses Microsoft Power BI with Predictive Intelligence to Deliver Next-Generation Sales Analytics

Infer

Infer Profile Management helps marketers build advanced segments of ideal customers by pulling in attributes from a variety of data sources, such as a company’s customer relationship management (CRM), marketing automation and web analytics applications. Follow Infer on Twitter @InferInc.

21 Tips & Other Impressions from the Marketo User Summit

The Point

Enable sales reps to turn off lead nurturing for specific prospects from within the CRM system. Provide readers the ability to “like” individual content assets on Facebook. Use separate URLs when promoting content via Twitter, Facebook, blogs, PR, etc. Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco.

Is technological complexity just covering up your other business problems?

grow - Practical Marketing Solutions

Company A has a simple CRM system to keep their sales pipeline straight but for the most part rely on their cumulative industry experience and intimate customer knowledge to serve their market and respond quickly to opportunities. Share this on Facebook.