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B2B Lead Generation Blog: E-book: Why Naked CRM Doesnt Work

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. One of my most read blog posts in 2005 asked " Why dont sales people update the CRM and what can be done about it?

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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. It’s in our DNA.

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B2B Lead Generation Blog: Why dont sales people update the CRM and what can be done about it?

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. » Why dont sales people update the CRM and what can be done about it? What do you suggest?” Nearly everyone (170+ people) raised their hands.

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UNcanny Insights From UnMarketing | Book Reviews | Social Media.

Convince & Convert

The faux testimonials on the back of the book are priceless, including: “This book is the greatest business book in the world, besides mine.&# - Author who only gives testimonials for people who give him one in return Stratten’s rant against direct marketing – “People still teach courses on how to cold-call better!

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Follow/fan/friend is just opt-in – and all you've done is agreed to be sent direct marketing. Those two areas are a lot more interesting than the devolution of Social Media into direct marketing. Social network connectivity is becoming the post-modern email newsletter. (For

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B2B Lead Generation Blog: Closed Loop Marketing Isnt Software

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. They dont update the CRM so I cant get the reports I need." " I told him this is a challenge that a lot of marketers face.

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B2B Lead Generation Blog: Avoid wasting your Pay-Per-Click lead generation budget

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0