How a Content Refresh Can Help You Stay Relevant

Modern B2B Marketing

Author: Elaine Ip If you’re a savvy digital marketer, you’ve probably been on the content marketing train for years. Bonus points for you, but is that pile of existing content starting to look a little stale? How is a content marketer supposed to keep up with that kind of change?

The State of the Blogosphere 2010

delicious b2bmarketing

On Facebook this month, the average user created 90 pieces of content and contributed to the more than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) Content Marketing Blogging without an audience is merely a public journal.

Trending Sources

Best Email Marketing Tips, Tactics and Metrics of 2010

Webbiquity

3 items that should be in your 2010 email budget by BtoB Magazine. A better approach may be a simpler newsletter design with a compelling hook to get the reader to click through to a more graphically-rich web page with similar but augmented content.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

Americans spent nearly a quarter of their time online on social networking sites and blogs in 2010, up from 15.8 At its current rate, Twitter will process almost 10 billion tweets in 2010. The State of the Blogosphere 2010 by Brian Solis. in the latter half of 2010.

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78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. 6 tips for connecting with social media content by iMedia Connection. Chris Garrett advises marketers to simplify their messages, use appropriate channels and appeal to ego among other recommendations to make their social media content more likely to get noticed.

Top 25 Articles and 8 Topics in B2B Marketing for March 2010

B2B Marketing Zone Posts

March 2010. Great stuff in the world of B2B Marketing for March 2010. We’ve hit a new low: The shittiest social media marketing plan ever - grow - Practical Marketing Solutions , March 10, 2010 A local news and media company is getting into the social media consulting business. Real Examples of Social Media ROI - Customer Experience Matrix , March 19, 2010 Summary: some published examples of “hard&# ROI from social media. When does content need to be mobile?

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6 Rules for Content Marketing

Modern B2B Marketing

Marketers are working hard to create great content that can be used to create sales leads , drive website traffic, promote brand, and educate customers and prospects. Unfortunately, not all content is created equal. Keep business goals in mind when creating content.

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How to Calculate Social Marketing ROI

Paul Gillin

Her response: “When [our target audiences comes] to our site, they watch the videos and they are engaging with the content on the site. The best way to select relevant metrics is to work backwards.

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Marketing Automation Trends for 2010

LeadSloth

In this post I want to focus on the trends in Marketing Automation for 2010. Creation of buyer-centric content. In 2010 you’ll start to hear about marketing methods. At Marketbright, we believe Agile Marketing will emerge as a popular methodology so marketing professionals can adapt and survive in 2010. Social Media Marketing FAIL: In 2010, we’ll see a lot of companies spend a lot of money trying to make a big splash into social networks and many will crash and burn.

Best Web Presence Optimization Guides and Tips of 2010

Webbiquity

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog.

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Android Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! The success of the campaign also prompted Regus to have Affect implement similar campaigns in five additional markets in Q1 of 2010. Web Content Strategist/Information Ar.

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! The success of the campaign also prompted Regus to have Affect implement similar campaigns in five additional markets in Q1 of 2010.

4 Tips for B2B Marketing on Facebook

delicious b2bmarketing

Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! The trick is coming up with meaningful content that people will want to share, and that brings them back again and again. Just keep it relevant to your industry and safe-for-work.

What the Future Holds for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Small business Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Social media’s power to spread a message across the web isn’t as relevant.

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What the Future Holds for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Business Small business Social media Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Social media’s power to spread a message across the web isn’t as relevant.

35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)

Webbiquity

As Mari Smith explains, “There are two primary components to Facebook fan page engagement: 1) Sharing quality, relevant content and 2) inciting comments. In this article I’ll tell you how to best engage with Facebook fans.&# Tactics include tying your post frequency to number of fans, creating an editorial calendar and varying the types of content posted. Facebook SEO Ranking Factors, 2010 Study Results by aimClear. Facebook is an extraordinary phenomenon.

Best SEO Guides, Tips and Resources of 2010

Webbiquity

How can PDF content be optimized for search? Neil Patel provides an excellent and largely non-technical guide to SEO success, from keyword research and content development through meta tags, search-friendly URLs and link building.

Are the 4Ps Still Relevant or In Need of a Major Reset?

The ROI Guy

Promotion - Communication to provide information to prospects about the products / services including advertising, public relations, content marketing, and sales presentations, collateral and tools. The big question nowadays, are these 4-Ps still relevant? Sources: Wikipedia: Marketing Mix - [link] Forrester Sales Enablement Conference 2010 Presentation.

How to use social media for B2B

Chris Koch

Find and track the relevant conversations in social media and online. Monitoring can be used to discover customers and prospects that are most relevant for your offerings by observing the patterns and topics of their conversations. Image by HubSpot via Flickr.

The Brave New World of B2B Marketing - Are You Ready?

Everything Technology Marketing

Adapt to Stay Relevant Our entire approach to marketing has to change if we want to stay relevant and add value to the business in this new environment. With compelling content that is relevant, valuable, and of high quality. Other tactics are still relevant and effective.

What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity

Another excellent free tool for finding relevant influencers across the social media sphere, Social Mention is a real-time social search engine that also provides alerts and a cool buzz-monitoring widget you can add to your website or blog. Nielsen’s monitoring covers more than 100 million blogs, social networking sites, discussion boards and other sites where consumers can post content.

Best Google AdWords Tips and Tactics of 2010

Webbiquity

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&#

The 9 Worst Ways to Use Twitter for Business

Hubspot

It only takes 10 minutes a day to contribute valuable content on Twitter. Also, find other relevant bloggers in your industry on Twitter and retweet their articles. Give to get; these bloggers may reciprocate and share your content as well.

The Three Biggest Mistakes Companies Make with B2B Websites

delicious b2bmarketing

Because the website is so important, B2B marketers and business owners really need to ensure that their sites are up to snuff before beginning a social media campaign or developing a content strategy because the website needs to support these activities in order for them to be successful.

FAQ 27

Stop doing PR. Start doing visibility.

Chris Koch

PR tries to influence the placement of subject matter experts, content, and interviews in third-party channels (articles, conference and trade show speaking engagements, etc.). Also push them to join relevant groups and contribute to those groups. Thanks for the great comments on last week’s post, “Is the Era of PR Over.&# Okay, so if the traditional model for PR is failing, what do we do instead? Most journalists have discovered social media as an important research tool.

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Integrate Social Networks with your Corporate Website with ‘Social Sign On’

delicious b2bmarketing

The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist?

B2B social media case studies - 3 you can learn from and why they work

delicious b2bmarketing

Sep, 2010 in Uncategorized There’s no shortage of social media case study posts online these days. I think that conversation begins and ends with content. But, they absolutely hit it out of the park when it came to content.

5 Ways to Segment Your Lead Nurturing Campaign

The Point

Relevancy is one of the key factors in generating a consistent response from your lead nurturing emails: the more relevant your message to the reader’s job function, industry, interests, and stage in the selling cycle, the more likely he/she will be to respond.

Top 24 B2B Marketing Posts in February

B2B Marketing Zone Posts

February 2010. Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009 - Webbiquity , February 1, 2010 Social media marketing activity exploded in 2009, and so did coverage of these practices. Thought-provoking social media trends - grow - Practical Marketing Solutions , February 3, 2010 The Economist is one of my favorite magazines. But you can do much more to make that newsletter and its content work harder for your organization.

100 Tips for Trade Show Lead Generation

B2B Lead Generation Blog

Create event follow-up content pieces, talking points and email templates for your sales team to use to add value and continue the conversation in a relevant way rather than "pitching" everybody. Develop a nurturing track that for event attendees connects with the theme or the content of the event. Lead generation remains the top reason most companies exhibit at events and tradeshows.

Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast

B2B Marketing Zone Posts

April 2010. Five Big Shifts in Social Media Marketing - Webbiquity , April 19, 2010 Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years. HP, P&G) to the channel… The Difference Between B2B Leads and Personas - Marketing Interactions , April 17, 2010 B2B marketers have relied on lead definitions to define their marketing programs for years.

The 4 Cs of Social Media

Marketing Insider Group

Content: in building strong customer relationships, you have to provide valuable information that meets your customer needs. In social media content is not necessarily about creating white papers or videos. Then pick the channels most relevant to them.

Manic Depressive or Social Media Maniac? – by John Leavy

Great B2B Marketing

Scan Twitter followers for relevant conversations to join. Think of ways repurpose this content and energy to reach a larger audience with the social media gospel. Clinically speaking, a manic depressive disorder is defined by the presence of one or more episodes of abnormally elevated mood. Some manic episodes include increased energy, activity, with rapid talking & thinking, followed by sustained periods of unusual, even bazaar behavior.

Google Launches New Search Interface: Google Instant

Hubspot

While long tail keywords are now even more important, the changes Google made today only reinforce that to be found by qualified visitors online, you need to create and publish relevant content that is valuable and solves the problems of your prospects and customers.

Guest Post: Best Practices in Marketing Automation

LeadSloth

Optimize Lead Nurturing Through Personalized and Relevant Communications. Which content provided the desired lead interaction for which segmented list during which stage of nurturing? By: Lisa J. Cramer, President & Co-Founder, LeadLife Solutions.

Sharing is how you build a Brand

Buzz Marketing for Technology

Whether you are a CMO’s of a B2C or B2B Marketing team the key in this next decade is sharing and the key to sharing is Content! Some people call it Content Marketing (Junta42) some people call it Inbound Marketing (HubSpot) but the meaning is basically the same.

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Social Media for the Boardroom

Buzz Marketing for Technology

These were the three broadest terms that applied to the most relevant conversations about energy. They used Boolean searches (which are available in most listening engines today) to narrow their searches to only the most relevant posts.

Translate Features into Benefits if You Want Your Marketing.

Industrial Marketing Today

What I do want to talk about here is the how and not the why of you should translate your features into tangible benefits if you want your marketing content to engage with prospects and convert them into customers. Copyright © 2010 Tiecas, Inc.

9 Reasons Why Your Social Media Strategy Isn’t Working

Hubspot

If you’re only sharing self-promotional content on your social media profiles, people aren’t going to want to follow you. In addition to sharing interesting content, you should also make sure to interact with others in social media. Persistence and remarkable content is key.

Stop Flushing Your Online Marketing Dollars Down the Toilet

B2B Marketing Traction

The old tactics (metatags, alt tags, keywords, links) have some value, but what’s more important is strategic and relevant content on your web site and on social media sites such as Facebook, Twitter, LinkedIn and YouTube. Tweet.

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