Hinge Marketing

JANUARY 29, 2020

Companies today face new challenges. And only the most proactive companies will keep up with swift changes in buyer behavior. These exceptional companies were able to grow 3X faster than average. What sets these companies apart? A talent shortage will make recruiting and retention difficult. Can you copy their success?

Marketing Budget 118

Marketing Budget Studies Paid Search Agency Work Management 118

Salesforce Marketing Cloud

JANUARY 2, 2024

With AI infiltrating nearly every aspect of our lives in 2023, sales leaders saw huge industry transformations — automation, data analysis, and enhanced productivity for starters. Many AI adopters saw conversion rates and sales productivity improve by 10-30%. Here’s what sales leaders should keep an eye on.

Trends 69

Trends Top of Funnel Cold Calling Trust Marketing 69

Zoominfo

OCTOBER 21, 2018

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. Including video in an email leads to a 200-300% increase in click-through rate ( source ). Webinars: Regularly hold and record webinars for your customers and prospects.

Webinar Metrics 157

Webinar Metrics Video Marketing Marketing Strategy Marketing & Strategy 157

Conversica

AUGUST 14, 2019

5000 list for 2019, the most prestigious ranking of the nation’s fastest-growing private companies. This is the fourth consecutive year that Conversica, maker of the flagship Conversica Sales AI Assistant , has been included on the Inc. is the most recent nod for the company’s technical innovation and financial growth.

Work Management 75

Work Management Lead Scoring Lead Ranking Marketing Management 75

Webbiquity

FEBRUARY 16, 2011

According to recent research , 32% of B2B marketers use LinkedIn to generate leads, versus just 16% who do so on Facebook. 43% of employees at the largest companies in the US use LinkedIn for professional reasons, compared to 11% on Facebook. LinkedIn New Feature – Follow Company by Success CREEations. New LinkedIn Features.

Linkedin 100

Linkedin Tactics Tips Work Management 100

Salesforce Marketing Cloud

JANUARY 2, 2024

With AI infiltrating nearly every aspect of our lives in 2023, sales leaders saw huge industry transformations — automation, data analysis, and enhanced productivity for starters. Many AI adopters saw conversion rates and sales productivity improve by 10-30%. Here’s what sales leaders should keep an eye on.

Trends 64

Trends Top of Funnel Cold Calling Trust Marketing 64

Webbiquity

JANUARY 28, 2011

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# In addition, more than half of companies that use paid search increased their budgets for it last year.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

Marketing Insider Group

AUGUST 5, 2020

Generation Z consists of people who were born from 1995 to 2010. Companies that want to expand their marketing efforts beyond North America and reach these new consumers will have to think carefully about how best to reach them. Budget is not wasted on prospects who are less likely to result in a sale. Source: [link].

Trends 342

Trends Planning Enterprise Management Paid Search Agency 342

The Effective Marketer

JULY 16, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Don’t Forget Your Company History The recent advent of the lost NASA tapes (they lost the original tapes from the Apollo 11 mission, the first Moon landing, then found out that they had all been erased) got me thinking.

Paid Search Agency 100

Paid Search Agency Companies Marketing Budget Creation Work Management 100

Sales Engine

JUNE 28, 2016

The scenario is similar for any quota-driven B2B sales team. They’re not interested in engaging with prospects who are not ready to buy. Marketing, on the other hand, often has a different definition of a qualified lead. Unfortunately—and this is where it gets tricky—interest does not necessarily equate to sales readiness.

Marketing Qualified Leads 136

Marketing Qualified Leads Lead Ranking Sales Qualified Leads MQL 136

Rev

FEBRUARY 8, 2019

With new changes in AI, you can improve lead generation, establish a marketing database, track behaviors and more. Now’s the time to be asking questions about the possibilities of AI, which has enormous potential for B2B marketing, facilitating data driven matching of businesses and sales prospects. High-volume lead generation.

Marketing AI 114

Marketing AI B2B Marketing Work Management Marketing Management 114

Industrial Marketing Today

DECEMBER 22, 2010

2010 has been another tough year for the industrial sector but I’m encouraged by all the good news that I’ve heard throughout the year about a modest rebound in U.S. In keeping with that spirit, here are my five most popular industrial marketing blog posts from 2010. B2B Lead Generation without Lead Nurturing is Doomed to Fail.

Top of Funnel 60

Top of Funnel B2B Thought Leadership Marketing Analytics Tools Curation 60

Ambal's Amusings

JANUARY 31, 2011

Jonathan Kantor is the principal and founder of The Appum Group, " The White Paper Company ", and has been producing commercial white papers for the past 11 years. This experience included a variety of sales, marketing, business development, and management positions. He is also the author of the White Paper Pundit blog.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

Oktopost

MARCH 2, 2020

When you think of it the buying journey of 2020 is not the same as 2010, and definitely not the same as pre 2000. Why do manufacturing companies need digital marketing? Why should you suddenly start spending time, money, and effort in digital marketing for your manufacturing company? The 2020 buyer journey is an online journey.

Top of Funnel 136

Top of Funnel Digital Marketing Funnels Paid Search Agency Buyer Personas 136

Martech

SEPTEMBER 13, 2021

We’ve got thousands of customers, but marketers switch companies every couple of years. In 2016, LinkedIn data revealed that people who graduated between 2001 and 2010 (aka millennials) worked for an average of 3-4 companies in the first 5 years post-graduation. Sales intelligence as a category.

Enterprise Management 107

Enterprise Management Work Management Contacts Marketing Management 107

ViewPoint

SEPTEMBER 29, 2015

I recently asked fellow industry leaders to weigh in on the rising popularity of Account-Based Marketing among B2B companies. Is ABM the Holy Grail to lead generation or just another black box solution destined to cost a lot of money, distract marketing and end up getting more bad leads to sales faster than ever before?

Account Based Marketing 120

Account Based Marketing Lead Generation Marketing Management ABM 120

ViewPoint

AUGUST 14, 2012

This is the first in a series of four blogs about B2B Lead Generation marketing and sales metrics, and proverbs. Something else not well understood in many marketing and sales departments is the importance of certain metrics. In 2010 just over 40% of our dispositions or completed companies were from inbound responses.

Lead Generation 120

Lead Generation Sales Qualified Leads PointClear Generation 120

B2B Marketing Directions

FEBRUARY 5, 2023

Even if a recession doesn't occur, fears of an economic downturn and the continuing effects of inflation may lead both consumers and business organizations to tighten their purse strings and put prospective purchases under greater scrutiny. The risk of a recession in the U.S.

Advertising Agencies 90

Advertising Agencies Terms and Conditions Planning Allocation 90

markempa

SEPTEMBER 20, 2016

Have you ever wondered about how can you use LinkedIn for better lead generation and business. In this post, I interview Susan Tatum, Partner at The Conversion Company. I see sales and marketing people trying too hard to automate and template-ize their actions, focusing on quantity and not quality. development?

Lead Generation 120

Lead Generation Linkedin Sales Qualified Leads Generation 120

Hubspot

FEBRUARY 18, 2020

Since 2010, the marketing world has changed. In the early 2010s, social networks were only starting to gain traction. Instagram was launched in 2010. The old guard is getting taken down by companies who provide a better experience from end to end. Facebook reached one billion users in late 2012.

Work Management 100

Work Management Planning Marketing Management Paid Search Agency 100

Adobe Experience Cloud Blog

AUGUST 31, 2010

The CSO Insights 2010 Lead Generation Optimization Study identifies some of the best practices that companies are focusing on to optimize their lead generation performance. And a key part of delivering sales and marketing ROI is the ability to track the dispositions of all sales leads via a CRM system.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Studies 48

Adobe Experience Cloud Blog

OCTOBER 20, 2010

The focus of the 2010 User Summit was the transformation of how marketing and sales organizations work – and work together – to generate revenue. In today’s “buyer’s in control” market, traditional marketing and sales approaches have become grossly inefficient and outdated. revenue touchpoints) across the revenue cycle.

Marketo 48

Marketo Work Management B2B Thought Leadership Salesforce.com 48

markempa

AUGUST 25, 2014

Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. Case Study #1 – Local B2B Marketing: 150% boost in lead generation.

Case Study 120

Case Study Case Studies Lead Gen Studies 120

Conversica

AUGUST 15, 2018

5000, the most prestigious ranking of the nation’s fastest-growing private companies. The company’s accelerating revenue growth over consecutive three-year periods puts the company in an exclusive group of private companies appearing three times on the list and at higher and higher rankings. If your company is on the Inc.

Marketing AI 40

Marketing AI Work Management Marketing Management Paid Search Agency 40

Marketing Insider Group

JULY 19, 2010

The companies that are able to create a sustainable responder generation program will see higher conversions and sales. In my 20 years of marketing, sales and Telemarketing experience I have created many “Tele Web” programs, and here are the top reasons they succeed. The key is to reach the prospect within 48 hours.

Work Management 100

Work Management Marketing Management Lead Scoring Lead Ranking 100

ClearVoice

MARCH 9, 2023

Increased brand awareness and a boost in sales. The publication circulated and increased brand loyalty which, in turn, increased sales. Let’s also return to 2010. The decision-makers need solutions to benefit their companies instead of themselves. .” A content marketing strategy must not be stagnant.

Marketing & Strategy 81

Marketing & Strategy Marketing Strategy Planning Content Marketing 81

Industrial Marketing Today

FEBRUARY 7, 2011

As part of a new Web design project that I’m working on for an engineering company, I’ve spent quite a bit of time in the past two weeks reviewing Websites of well-known engineering, procurement and construction (EPC) companies. I figured these companies would be great examples of marketing with content. billion in Q2-2010.

Paid Search Agency 60

Paid Search Agency Companies Content Buying Cycle 60

Onalytica B2B

JANUARY 8, 2019

I have worked in B2B marketing, sales and alliance management for 25 years. My very first professional job was an inside sales rep for a PC-based software company that sold developer tools in the early 90’s. I clearly remember how as a sales rep, I controlled the information my prospects and customers received.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

The Point

AUGUST 18, 2014

Research has long suggested that the majority of leads generated by trade shows never receive follow-up by company representatives. A 2010 study concluded that fewer than 70 percent of exhibitors have any formalized plan or process in place for how leads are followed up after the show. Any response (e.g.

Trade Show 100

Trade Show Campaigns Tips Lead Nurturing 100

Adobe Experience Cloud Blog

JANUARY 23, 2020

Expanding into global markets presents different challenges and approaches that work for one company may not work for another. Most companies looking to expand into new markets want to boost their sales and have identified a market in which they can see the potential for growth.

Planning 152

Planning Business Work Management Marketing Management 152

Marketing Insider Group

OCTOBER 12, 2010

The following guest post is another important topic for sales and comes from my colleague, Rob Krekstein. The following guest post is another important topic for sales and comes from my colleague, Rob Krekstein. The companies selected for the appointment setting program MUST be chosen by sales.

Sales Management 100

Sales Management Telemarketing Work Management Campaigns 100

ViewPoint

SEPTEMBER 11, 2012

This is the third in a series of four blogs about lead generation, marketing and sales metrics, and proverbs. Based on over 60,000 completed company dispositions per year (annualized for 2012). No Response means we completed a multi-touch, multi-media touch cycle without reaching the prospect or their reaching back out to us.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation PointClear 120

markempa

MARCH 2, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! What are trigger events?

Segmentation 120

Segmentation Lead Generation Paid Search Agency B2B Thought Leadership 120

markempa

MARCH 2, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Segmentation 120

Segmentation Lead Generation Paid Search Agency B2B Thought Leadership 120

KoMarketing Associates

APRIL 25, 2013

Lead generation is at the top of almost every B2B marketer’s responsibility list. Generate more leads, generate better leads, and improve the rate to which lead opportunities turn into closed wins for the sales teams. Marketo is considered a leader in the lead management / marketing automation industry.

Search Engine Marketing 120

Search Engine Marketing Marketing Automation Services Search Marketing Marketing Automation 120

Marketing Insider Group

AUGUST 12, 2010

We discussed the great lead quality vs. lead quantity debate. And when quality is required, you need to be able to deliver leads that convert. The debate often goes like this: Sales wants more leads. Sales complains that the quality stinks. Sales says they want better leads.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

markempa

MARCH 2, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! MB) Whats the proper role of marketing?

Segmentation 120

Segmentation Lead Generation Paid Search Agency B2B Thought Leadership 120