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33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

If you need convincing, here are 32 B2B digital marketing case studies that prove the potental ROI. In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars.

Lead Gen Tactics from 4 MarketingSherpa Case Studies

B2B Lead Generation Blog

Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. For this B2B Lead Roundtable Blog post, I want to offer four of those case studies published over the last couple of years addressing that very topic. 150% increase in lead generation from 2010 to 2011.

Trending Sources

Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

Best of B2B Marketing for September 2010. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Social media and the big conversation “fail” - grow - Practical Marketing Solutions , September 26, 2010 I am feeling sad and a bit ashamed of myself. You think you know what is important to customers. B2B Voices , September 1, 2010 Image via CrunchBase.

Report: Blogs Are An Important Part Of The Marketing Mix

B2B Marketing Insider

They reported in a separate study by Technorati that blogs are right up there with many traditional media in terms of importance and influence on their buying behavior. Compared to the averages, corporate bloggers main goal is to get published or get featured in traditional media.

15 things marketers should stop doing and thinking in 2011

Chris Koch

The ultimate risk in business is that your customers stop buying from you because they don’t trust you. Preventing employees from speaking to customers because they might make a mistake ignores this much bigger risk—which existed long before social media came along. Customers want to speak to the people they will be working with. Plus, it can make both employees and customers happier than they are now. Publish it and they will come.

Integrate Social Networks with your Corporate Website with ‘Social Sign On’

delicious b2bmarketing

The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? Isn't a plan (or roadmap in this case) a necessity?

Infer Grows Predictive Scoring Customer Base by 150 Percent Quarter-Over-Quarter


a leading provider of predictive applications that help companies win more customers, today announced a 150 percent increase in its customer base over the past quarter. Another new customer, Mindflash , uses Infer to predict loyal customers for its online training platform.

Attack of the Customers Press Release

Paul Gillin

New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks. How to create a culture that puts customers first.

Content Curation in B2B Marketing

delicious b2bmarketing

Business buyers typically seek additional information and resources for information on business products and services. In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge.

How to enhance information absorption for your white paper?

Ambal's Amusings

Many companies are producing video white papers as online presentations based on information that would normally go into a printed white paper. Visual connection seems to engage viewers better and also enhance information absorption.

A B2B Marketing Manifesto?

B2B Marketing Insider

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 24, 2010 Subscribe A B2B Marketing Manifesto?

Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

Five Reasons You May Not Be Spending Enough on Content Marketing

The ROI Guy

This requires the right content at each stage of the buying cycle; Information Overload –buyers are inundated with more marketing messages over more channels than ever before, becoming overloaded and confused, leading to stalled decision cycles. Published: September 15, 2010, [link].

How to Write a Social Media Policy


Even one offhanded remark about a coworker, customer, product or financial situation can damage a company’s reputation. Share this information with employees. Improve customer service? Why is having a social media policy in place so critical?

Content SEO

delicious b2bmarketing

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. Here are a few of the most important questions to ask (and get answers to:) How many web pages are published on the corporate domain name?

Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing.

Content Takes Center Stage

Ambal's Amusings

We asked Stephanie Tilton "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Stephanie Tilton's Marketing Prediction for 2010. In 2010, organizations will increasingly deploy marketing automation tools.

ClickInsights: What was your "Aha" moment in 2010? - Part 1

Ambal's Amusings

Prior to this year, my perception of Twitter was that of a useless text-messaging medium designed to send friends obscure personal information. Sarah Mitchell is a freelance copywriter with a focus on B2B content, specifically case studies and white papers.

How much do you “charge” for your content?

Chris Koch

In many cases, we’re charging too much for our content and in other cases not enough. For example, there is no way that the typical Webinar is worth as much as an in-depth research report, yet we make buyers give us the same amount of information for both—we charge them the same price.

90 Tips to Make Your Blog Rock

delicious b2bmarketing

Find out about your customers Pain Points – Write posts that provide solutions for your customers problems 4. Write about customers successes – Write up a case study about a clients successful project, they will often let you publish their name 5.

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Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010

B2B Marketing Zone Posts

July 1, 2010 to July 31, 2010. The 20 craziest things you can do on Twitter - grow - Practical Marketing Solutions , July 7, 2010 OK, we’ve heard all the great business success stories about connecting and learning through Twitter. Marketing Dashboard: Active Discovery - Digital Body Language , July 27, 2010 One of the most valuable areas to gain an understanding of is the current state of how your prospects actively discover your company and your solutions. July 2010.

Killer Questions to Ask Before Starting a White Paper Project

Ambal's Amusings

How can you create a white paper that serves it purpose - create high quality leads, provide useful information to potential customers etc. Gender: provides guidance as to whether you should include a case study in your white paper. Mini Case Studies or Examples.


The Biggest Challenge in Creating and Marketing White Papers

Ambal's Amusings

How should marketers solve this informational need? Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the buying cycle by engaging prospects and customers. A white paper should be genuinely informative, educational and helpful.


Defy Gravity: Propel Your Business to High-Velocity Growth

Ambal's Amusings

She identifies and transforms differentiation - customer's crown jewels - into compelling, customer-centric value that sells. That’s why it includes case studies, exercises, questions and templates - to help everyone apply the lessons to their own business.

19 New Featured Sources on the B2B Marketing Zone


Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. Pricing Based on Customer Expectations , May 26, 2010. June 7, 2010. Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. March 18, 2010. Customers.

ClickInsights: What is the ideal length of a white paper?

Ambal's Amusings

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? Page 6 – Concluding Summary/Call to Action Information. Get Customers.


5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. Copyright © 2010 Tiecas, Inc.

How much do you “charge” for your content?

Chris Koch

In many cases, we’re charging too much for our content and in other cases not enough. For example, there is no way that the typical Webinar is worth as much as an in-depth research report, yet we make buyers give us the same amount of information for both—we charge them the same price. This price is one that high-level executives have been calculating for years as providers woo them with memberships in customer councils and invitations to private events.

Open Research: A Framework for Social Analytics

delicious b2bmarketing

After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets.

B2B Companies are Really Content Companies, But is Content Publishing Enough?

The ROI Guy

With the Internet, B2B buyers have access to more information than ever. Publish or perish" is the defining tag-line driving many new B2B marketing strategies. The good news is that today's buyer wants to be engaged, with 9 out of 10 actively relying on vendor provided information on their way to making a purchase decision. Unfortunately, most of today's buyers suffer from Information Overload as a result of current "carpet bombing" marketing strategies.

How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

According to a study done by Professor John A. In the later stages, supplier Web sites and catalogs are the most important information sources. We are all used to seeing case studies and they are powerful marketing content. Copyright © 2010 Tiecas, Inc.

5 B2B Social Media Success Stories

Modern B2B Marketing

Study these 5 B2B social media success stories and take your own organization’s social strategy to the next level. So in 2005, it introduced the SAP Developer Network (SDN) to open the company’s content, strategy and technical information to a global audience. case studies and demos).

Content Curation Grows Up, Original Content Still Key

delicious b2bmarketing

My friends at HiveFire recently executed a content curation study of 150 marketing executives. Curation brings brands and customers together : elevating brand visibility/buzz (76 percent) and lead generation (48 percent) were also top objectives.

Best Random but Interesting Posts, Articles and Resources of 2009


Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? It is better to have a real conversation, being able to question and to listen to your potential customer using the previously gathered information.&#. use white papers and case studies, incorporate social media, and analyze traffic data) are broadly applicable to a wide variety of firms.

17 Questions On How To Build A Content Marketing Strategy [Q&A]

B2B Marketing Insider

If you take your brand out of the story and make the customer your hero, your point of view isn’t as important in those early stages (but it is later in the process/customer journey). Stuff that you would read or would be proud to tell your mom that you’re publishing!

20 Handy B2B Lead Generation Resources


A quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns. This is a very informative and timely piece that’s worth checking out especially since apparently, Mobile 2.0

Marketing Hierarchy of Needs: Achieving Marketing Efficiency and Effectiveness

The ROI Guy

For example, an IDC survey of technology marketers revealed that 2010 revenue grew at a healthy 5.8% Does the growth lag because marketing executives are not doing enough to tie spending to performance, justify marketing investments, and make the case for their fair share of the budget?

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)


20-something business buyers are roughly twice as likely to seek information or advice from social media as the generation before them (31- to 40-year-olds) and almost four times more likely to than the baby boomers (51- to 60-year-olds).

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)


This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding.

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Leapfrogging Social Media Stumbling Blocks

KoMarketing Associates

Ask questions and anticipate their answers: Where is your audience gathering information about your product or services? whitepapers, articles, case studies, etc.) Leapfrogging isn’t just child’s play; the same concept can be applied to the B2B marketing space.