markempa

JUNE 8, 2007

I just interviewed David Meerman Scott author the new book, The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly. David also writes the Web Ink Now blog and has been named to the MarketingSherpa Viral Marketing Hall of Fame for the past two years in a row.

PR 120

PR Rules Lead Generation B2B Thought Leadership 120

markempa

AUGUST 22, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Thought Leadership 120

Convince & Convert

AUGUST 2, 2010

More from Convince and Convert You Are Pissed Off at the Wrong Guy Taking Consumer Reviews Viral with Facebook Are you spending enough on digital marketing? facebook Rocks [link] objectivemarketer Facebook Success Summit 2010 @marismith @jaybaer @briansolis @mike_stelzner @ekaterinawalter and the likes.

Facebook 121

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 121

Convince & Convert

JULY 5, 2010

I’m on vacation in the great white north for a couple weeks, trying to spend a little time with the family and get The Now Revolution (my new book with Amber Naslund ) finished up. I’ll be back in a couple weeks.

Paid Search Agency 116

Paid Search Agency PR Advertising Agencies Word of Mouth 116

Convince & Convert

AUGUST 19, 2010

Virality, Quick and Easy Once the stories are approved and posted on the blog, RESMARK automatically triggers another email, notifying the author and asking them to share the story on Facebook, Twitter, and elsewhere. Since April, 2010 Western River has collected more than 1,100 of these customer stories.

Social Media 140

Social Media Media Webinar Metrics Marketing & Strategy 140

Convince & Convert

MAY 13, 2010

It’s not viral unless it is. I think Charlene Li may have coined this one) The goal of social media is to turn customers into a volunteer marketing army. Activate your fans, don’t just collect them like baseball cards. Social media allows big companies to act small again.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Online Marketing Institute

NOVEMBER 8, 2010

About the Data: In March 2010, White Horse conducted a survey of 104 corporate marketers across a range of businesses about their companies’ use of social media marketing. Figures for company blog customer acquisition are closest in range, with 57% of B2C companies and 43% of B2B companies obtaining a customer through this channel.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Buzz Marketing for Technology

AUGUST 24, 2007

Yes No Home | Features | About | Buzz | Help | Discuss | Language | Developers | Gear Terms of Service | Privacy | Content Policy | Copyright © 1999 – 2010 Google This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.

Blogger 100

Blogger Copyright Buzz Privacy 100

Convince & Convert

JULY 26, 2010

Which brings up the whole “viral&# aspect of the platform. He’s a former journalist turned PR guy and straight shooter at New Media Cowboy. The Idea: “Co-op SEO&# The terminology came from one of our developers (Thanks, Dave ), but the model has been in place since our inception.

Social Media 115

Social Media SEO Marketing Websites PR 115

Convince & Convert

MARCH 25, 2010

New YouTube video that goes viral. RT @jaybaer: A Social Media Scoreboard That Works (check it out) [link] [link] Meltwater Buzz RT @jaybaer: A Social Media Scoreboard That Works [link] A Social Media Scoreboard That Works – [link] (via @jaybaer & @philsimon) #fb [link] Kim Brame RT @upwardaction: Great tool! Trade show.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

AUGUST 10, 2010

If it is, we’ll include it in Viral Heat. Viral Heat data includes location, wherever available. McCann , Viral Heat Did you enjoy this blog post? And companies with better reputation and buzz around them should (theoretically) do better than their competition. It’s in our DNA.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

The Effective Marketer

JULY 21, 2009

Otherwise it’s just buzz. Reply Neoco | Blog | Why Social Media Is Not For Everyone says: April 27, 2010 at 11:07 am [.] We’re told that if you have a good plan , if you follow a proven framework for rolling out your social media activities and integrate them with your sales efforts , then the ROI will be clear . United States License.

Social Media 100

Social Media Planning Work Management Social Marketing 100

Content Standard

SEPTEMBER 17, 2015

And smellcome to going viral. The “Smell Like a Man, Man” campaign in 2010 won the brand a 2010 Cannes Lions Film Grand Prix and an Emmy nomination for Outstanding Commercial. . “Smellcome to Manhood” the company’s tagline goes. “Expect a big announcement,” Siri replied.

Personalization 40

Personalization Content Marketing Content Microsite 40

Convince & Convert

SEPTEMBER 21, 2010

Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. Can a social media program go viral? But if you’re engaged in a social media program in an effort to go “viral&# you’re not really engaged in social media at all. Absolutely.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

FEBRUARY 23, 2010

February 23rd, 2010 |Written By: Jay Baer | View Comments Tweet Is your social media program about asking, or answering? If you’re trying to gain customers, your social program is more about content creation, influencer identification, and virality. Like Sonny divorcing Cher (or was it the other way around?)

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Convince & Convert

AUGUST 18, 2010

How can we make a viral video that gets thousands of views? No doubt about it, you can create a buzz rapidly using social media, but unless there is a solid product/service/brand/campaign behind it, it means nothing, as it will be washed away in the endless woe of status updates and posts.

PR 160

PR Social Media Paid Content Media 160

Hubspot

JANUARY 15, 2015

The agency turned out one of the best viral campaigns ever by showcasing monkeys running rampant in a corporate office alongside one dejected human employee. But when Evian released another ad featuring dancing babies in 2009 with a nod to the 1998 ad, it became a viral sensation. 3) Old Spice Smells Like a Man. 4) Rock Like an Apple.

Paid Search Agency 28

Paid Search Agency Campaigns Advertising Agencies Viral Marketing 28

Convince & Convert

APRIL 14, 2010

Are we sayng that the time for vial videos, viral games and facebook applications is over? The bartender approaches, and asks if I’d like to hear the TV. You might also enjoy this interview series of social media experts: [link] [link] benedetta Hi Jay great post. I agree, helping works, selling doesn't. But what about entertaining?

Social Media 128

Social Media Media Paid Search Agency CAN-SPAM 128

B2B Marketing Savvy

NOVEMBER 10, 2009

In simple terms, “authority&# and the ability to sustain market messaging/buzz. Being cited as an information source reinforces thought leadership and brand importance; gaining any level of viral messaging further impacts the marketing campaign. So why the fuss to understand RTs? But is it science… or just artful prose?

B2B Thought Leadership 40

B2B Thought Leadership Advertising Benchmark Viral Marketing Social Networks 40

Convince & Convert

SEPTEMBER 21, 2010

I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example). link] [link] Meltwater Buzz Check out @ktvan's thoughts on picking a #socialmedia monitoring service. Historical data seemed more robust as well.

Social Media 155

Social Media Media Paid Content Work Management 155

Online Marketing Institute

NOVEMBER 10, 2010

Are you using the same tired buzz words and industry jargon? Good content works in so many ways (directly and indirectly through viral sharing) that make the time and thought investment well worth it. The main focus was the printed product brochure. If they don’t “get it,” change your messaging until they do.

Paid Search Agency 40

Paid Search Agency Marketing Websites Companies B2B 40

Hubspot

JUNE 1, 2011

When done right, social media will help your contests go viral. Social Media Contest Example 2: In the summer of 2010, the Museum of Science and Industry in Chicago launched a contest that required a web –savvy individual to live in the museum for 30 days and report observations to the outside world. Generate pre-contest buzz.

Social Media 28

Social Media Media Buzz Blogger 28

Online Marketing Institute

JANUARY 4, 2011

Jeremy 2010 December 2 at 6:32 am Hey Jeff, I saw your post on Twitter about this article. Reply Emmelyn Wang 2010 December 2 at 7:47 am Fantastic post. Reply Carolyn Hyams 2010 December 2 at 8:26 am Exactly the tips I was looking for. Reply Debbie Hemley 2010 December 2 at 11:52 am Nice list! Nice points and thanks!

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 If you’re selling B2B products online, you can set up a shopping tab on your page to drive traffic to your e-commerce site and encourage viral sharing of your products. link] links for 2010-05-20 « ?????? [.]

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Online Marketing Institute

OCTOBER 29, 2010

Submissions once a day till Nov 26, 2010 per category Top 5 per category will advance to finalists round Good luck to everyone! Step-by-step guides to using popular websites, reviews of mobile applications, breaking news about whats happening on the web, the best viral videos, tips for marketing your businesses online and much much more!

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Hubspot

MARCH 4, 2011

Up to this point the top metric for social marketing success was site traffic, but more and more focus has been given to other values such as fans / followers and positive buzz. Free Download: 2010 Facebook Marketing Guide. This makes measuring the effects of these marketing efforts even more important. Although only 15.4%

Facebook 28

Facebook Examples Emarketing Youtube 28

Hubspot

MAY 29, 2015

Unfortunately, he quickly found that generating buzz for blenders wasn't all that easy. Virality isn’t born, it’s made. In his book, Berger fuses the concepts of virality, social influence, and interpersonal communication with research and stories around what makes an idea not only stick, but also spread.

PR 28

PR Trigger Marketing Viral Marketing Storytelling 28

Webbiquity

JANUARY 5, 2011

Link Building with the Experts – 2010 Edition by Outspoken Media. 18 Examples of Awesome Viral Linkbait by Acquisition Engine. Best SEO Link Building Guides, Tips and Tools of 2010 (So Far). Post on Google Buzz. Find the answers to these questions and more here in the best guides to SEO link building from the past year.

Link Building 100

Link Building Linkbait SEO Ad Building 100

Webbiquity

JULY 26, 2010

Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. Pricing Based on Customer Expectations , May 26, 2010. June 7, 2010. Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. March 18, 2010. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Hubspot

JUNE 23, 2010

The term flash mob is generally applied only to gatherings organized via telecommunications, social media, or viral emails. G Google Buzz - Google Buzz is a social networking and messaging tool from Google, designed to integrate into the company's web-based email program, Gmail.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Webbiquity

OCTOBER 5, 2010

You’ll find the answers to these questions and many more here in 50 of the best Twitter tools, posts, how-to guides and rants of 2010 so far. Brian Solis provides a wealth of statistics that answer these questions and more, e.g., 87% of Americans said they were familiar with Twitter in 2010, up from just 26% in 2009. Tweet This!

Twitter 100

Twitter Stats Tools Tips 100

Hubspot

DECEMBER 30, 2011

The term flash mob is generally applied only to gatherings organized via telecommunications, social media, or viral emails. As of June 2010, LinkedIn had more than 70 million registered users, spanning more than 200 countries and territories worldwide. Flickr - Flickr is a social network based around online picture sharing.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

B2B Marketing Zone Posts

JANUARY 4, 2011

Here it is - the very best posts and the hottest topics for 2010. 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) - Webbiquity , October 5, 2010. Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010. Marketing Genius Blog , May 25, 2010.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

Convince & Convert

SEPTEMBER 21, 2010

Virality & Search Topsy One part virality tool, one part tracking mechanism, one part social listening post, Topsy is becoming one of new favorites. The 39 Social Media Tools I'll Use Today – [link] [link] Martin Walsh Nice example of the complexity of digital marketing measurement in 2010! 'The

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Online Marketing Institute

JANUARY 4, 2011

The Future Buzz Facebook page is being used primarily as just another way for readers to get content 8. Subscribe by RSS Stay At The Edge - Get Free Email Updates Connect With Me Twitter LinkedIn Facebook The Future Buzz in brief The Future Buzz is the digital marketing and PR blog of Adam Singer, Social Media Practice Director for LEWIS PR.

Tactics 40

Tactics PR Buzz Planning 40