Adobe Experience Cloud Blog

FEBRUARY 23, 2011

by Katie Byrnes Marketo had the chance to interview Hoovers’ VP of Marketing, James Rogers, live at Dreamforce 2010. Hoovers’ blog is B2B Buzz , a community of business information experts. Social media is something everyone can benefit from – better customer relationship, improved product, etc.

Buzz 48

Buzz B2B Marketing B2B Marketo 48

Buzz Marketing for Technology

DECEMBER 15, 2009

Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. I predict you will see Facebook surpass Google by Valentines day 2010. So that begs the question - what’s on the horizon specifically for BtoB for marketers next year? Mark it down people ;-).

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Webbiquity

OCTOBER 18, 2010

Find the answers to those questions and others here in more of the best guides to business blogging of 2010 so far. Post on Google Buzz. Continually come up with fresh and interesting topics? Avoid dumb mistakes that even smart bloggers make? 10 SEO Tools Every Blogger Must Use by Daily SEO Tip. Share this on Bebo. Share this on Mixx.

Business Blogging 100

Business Blogging Tips Blogger Peer-to-peer 100

Buzz Marketing for Technology

DECEMBER 15, 2009

Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. I predict you will see Facebook surpass Google by Valentines day 2010. So that begs the question – what’s on the horizon specifically for BtoB for marketers next year? Mark it down people. Tweet This! Share this on Facebook.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

chiefmartech

APRIL 11, 2016

Predictive analytics vendors, which use machine learning to determine a company’s “ideal customer profile,” are surfacing best-fit accounts in addition to contacts. An ICP answers the question: what do your best-fit prospects look like, based on your past sales and your most successful customers currently?

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles Buzz Enterprise Management 40

Webbiquity

FEBRUARY 16, 2011

Mark Walsh reports on company pages, another new feature added by LinkedIn in late 2010. Post on Google Buzz. Now you can provide links to your published works as part of your profile.&#. LinkedIn Launches ‘Company Pages’ by MediaPost Online Media Daily. Share this on Bebo. Subscribe to the comments for this post?

Linkedin 100

Linkedin Tactics Tips Work Management 100

Hubspot

MAY 2, 2019

In the mid-1930s, Sylvan Goldman , the owner of the Humpty Dumpty supermarket chain in Oklahoma City, noticed his customers would stop shopping once their basket got too heavy. It actually repelled some of Goldman’s customers from his supermarket chain. Since Goldman licensed his shopping cart design, he became a multi-millionaire.

Ideal Customer Profiles 73

Ideal Customer Profiles Paid Search Agency Planning Branding 73

markempa

JUNE 14, 2005

Main | Research confirms that B2B Companies Continue to Struggle with Lead Generation and Follow-up » Word-of-mouth marketing gets BtoB people buzzing I just heard that I was quoted in BtoB Magazine on word-of-mouth marketing (WOM). BtoBOnline Link: Word-of-mouth marketing gets people buzzing.

Word of Mouth 120

Word of Mouth BtoB Buzz WOM 120

Webbiquity

FEBRUARY 4, 2011

6 cool things YOU can do with Google Analytics Custom Variables by Distilled Blog. Six ways to use GA’s custom variables feature to track metrics like cumulative actions (e.g., Post on Google Buzz. TrakkBoard ), how-to articles, mobile phone apps, add-ons, plugins and resources. Share this on Bebo. Share this on Facebook.

Analytics 100

Analytics Marketing Analytics Tools Digg Best Practices 100

Webbiquity

DECEMBER 16, 2010

Well, SNAP Selling: Speed Up Sales and Win More Business with Today’s Frazzled Customers by Jill Konrath is that kind of book… Social Media Marketing – An Hour a Day by Dave Evans. Post on Google Buzz. Check out the Webbiquity bookstore. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us.

Social Media 100

Social Media Social Marketing Emarketing Media 100

Webbiquity

FEBRUARY 10, 2011

A nicely crafted and illustrated reference to how to do a variety of things with WordPress from setting up a static home page and custom navigation bar to adding breadcrumbs and widgetizing a theme, footer and page menu. Code to Create Custom Share Buttons for Facebook, Twitter, LinkedIn & Delicious by B2B Online Marketing.

Auto Responder 100

Auto Responder Digg Best Practices RSS 100

Buzz Marketing for Technology

OCTOBER 25, 2013

population between 2000 and 2010, rising from 35.3 million in 2010. It comes down to a CMO’s willingness and ability to listen to and observe what customers are doing online, what types of sites they are visiting, what types of keywords they are searching for online, their purchasing behaviors and the like.

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

Marketing Insider Group

JUNE 24, 2010

Create brand buzz : Look to develop apps that create buzz, support your brand message and build a community around your brand promise. by Michael Brenner, June 24, 2010 Related Posts: 10 Reasons Why Mobile is Hot! Michael Brenner Jul 1 2010 Gil, thanks for stopping by and commenting on the post.

Web 2.0 100

Web 2.0 Paid Search Agency Peer-to-peer Buzz 100

Webbiquity

FEBRUARY 2, 2011

7 “Rs&# for B2B Marketing Content Planning by Customer Think. Lead Nurturing by Find New Customers. Post on Google Buzz. While social media, mobile and online video are increasing in importance, traditional email newsletters remain among the most popular delivery vehicles. The bad news is that it’s not easy.&#. Tweet This!

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Seismic

OCTOBER 24, 2023

The Marriott Marquis is buzzing with excitement and inspiration — and we’re just getting started. They were also joined by our customers and partners at Zendesk, Zoom, Five9, Michelin, IBM, and Microsoft before author and workplace culture expert Shola Richards took the stage. This is something our customers know all too well.

Peer-to-peer 59

Peer-to-peer Marketing Analytics Tools CPO Lead Ranking 59

MLT Creative

JULY 28, 2011

I pre-ordered this book in fall 2010 and have since applied some of its advice with raving success. The book includes a succinct list of questions B2B marketers should ask about their prospects and customers, accompanied by a table to help analyze the results.

Rules 40

Rules Buzz B2B Paid Search Agency 40

Convince & Convert

SEPTEMBER 22, 2010

Companies are trying to stay top-of-mind among their prior customers, and incentivize those customers directly or indirectly to spread the word to their friends and associates. Facebook “like&# and Twitter following should be the top of your customer relationship funnel, not funnels unto themselves.

Social Media 135

Social Media Media Webinar Metrics Paid Search Agency 135

Marketing Insider Group

DECEMBER 21, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011? Michael Brenner Dec 22 2010 Excellent case study.

B2B Marketing 100

B2B Marketing Paid Search Agency Demand Generation Agencies Web 2.0 100

Marketing Insider Group

OCTOBER 26, 2010

But let’s face it, there are marketing plans thrown on PowerPoint templates, using the latest buzz words and amazing graphics. It means listening to what will make our customers lives better. It means allowing as many employees in our companies to interact with our customers as real people.

Planning 100

Planning Paid Search Agency Customer Satisfaction Web 2.0 100

Buzz Marketing for Technology

NOVEMBER 9, 2011

The purse string holders might harbor unspoken thoughts like: “We spend big bucks on those developers, customer support and sales engineering people. Improved Customer Support. Social customer support can reduce customer churn and increase retention rates faster than any other program I have ever seen.

Social Media 100

Social Media Media Paid Search Agency Word of Mouth 100

Convince & Convert

MAY 12, 2010

May 12th, 2010 |Written By: Jay Baer | View Comments Tweet Guest post by Jennifer Maggiore, CEO of Maggiore Consulting, a multi-media lead generation firm and co-host of Locals Only: a Phoenix-based live Internet show. >> It's mostly based on buzz and mass popularity. It's… well… *mostly* a mass media so far.

Paid Search Agency 121

Paid Search Agency Advertising Agencies CAN-SPAM PR 121

Marketing Insider Group

SEPTEMBER 9, 2010

Well, we know that customers will pay a premium for brands they trust or simply will be more willing to spend their hard-earned money with a strong brand. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Social Media 100

Social Media Branding Brand Identity Media 100

Buzz Marketing for Technology

MARCH 25, 2010

Customers have been adopting Social Media for the last few years and I think it is fair to say that we Social Media has gone mainstream especially after last year. Last time I checked those are some pretty good outcomes especially since the cost of acquiring new customers is 5 to 20 times more expensive than retaining existing customers.

Service 100

Service WOM RSS Digg 100

markempa

OCTOBER 11, 2006

« White Papers and Lead Generation, Key for BtoB Marketers | Main | Lead Generation for the Complex Sale » How to Become a Thought Leader and Attract Customers Would you like to be more visible and generate sales leads on a limited budget? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Thought Leadership Thought Leadership Generation 120

Convince & Convert

FEBRUARY 15, 2010

To best develop thriving, mutually beneficial relationships with your customers, think of your social communication and email communication programs as two rungs on a content ladder. Sure, social media is rooted in conversations, and listening to your customers and then responding on the social Web is a pillar of social media.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

AUGUST 16, 2010

3 must-read articles about social media (plus a bonus from the Convince & Convert vault) Sent twice per week (usually Monday and Friday) Sent at 1pm pacific time 3-2-1: it’s the greatest newsletter in the history of social media newsletters.

Newsletter 114

Newsletter Social Media Media Paid Search Agency 114

markempa

JUNE 14, 2007

« The Physics of Trigger Events for Lead Generation | Main | Online Lead Generation and Management Strategies that Get Results » Social Media Pundits Disconnect from B2B Marketing As someone in B2B, do you feel left out of the social media buzz? B2B marketers may never have the same amount of buzz as those in B2C and thats okay.

Lead Generation 120

Lead Generation Social Media B2B Marketing Social Marketing 120

Content Standard

AUGUST 31, 2018

Since its launch in October 2010, Instagram has revolutionized the social media landscape and the ways in which people connect. Brands have long realized the visual storytelling power that Instagram offers—the social media juggernaut lets them connect with customers directly. Enter IGTV. Warby Parker.

Video Marketing 85

Video Marketing Marketing & Strategy Curation Storytelling 85

Convince & Convert

SEPTEMBER 7, 2010

His “Pull and Stay&# advice; segmenting customers into barrels; platforming; social currency, and other concepts are instantly applicable to real world marketing challenges fitting a wide variety of circumstances. As a business owner your goal needs to be having no gap at all, optimizing every point of contact with your customer.&#

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

FEBRUARY 10, 2010

Both seek to keep your brand top-of-mind with customers and prospects, communicating in a relevant, timely way that ideally is measurable and testable. Export your email subscriber or customer database to Flowtown, and you’ll know in minutes what percentage of your audience is on Facebook or some other social outpost.

Social Media 127

Social Media Email Marketing Social Marketing Paid Search Agency 127

markempa

MARCH 21, 2006

« Lead generation and the number | Main | Reaching Decision Makers » Customer Referrals and Your Sales and Marketing Department For the complex sale you need enthusiastic referrals to help you build your reputation, differentiate yourself, demonstrate your value proposition, shorten your sales cycle, and drive revenue.

Lead Generation 120

Lead Generation B2B Sales Peer-to-peer Lead Ranking 120

Convince & Convert

AUGUST 2, 2010

facebook Rocks [link] objectivemarketer Facebook Success Summit 2010 @marismith @jaybaer @briansolis @mike_stelzner @ekaterinawalter and the likes. link] [link] objectivemarketer Facebook Success Summit 2010 @marismith @jaybaer @briansolis @mike_stelzner @ekaterinawalter and the likes.

Facebook 121

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 121

Convince & Convert

MAY 13, 2010

I think Charlene Li may have coined this one) The goal of social media is to turn customers into a volunteer marketing army. Social media creates kinship between companies and customers, and kinship equals purchase intent. it allows our customers to say horrible things about us!! It’s not viral unless it is.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Convince & Convert

JULY 5, 2010

I’m on vacation in the great white north for a couple weeks, trying to spend a little time with the family and get The Now Revolution (my new book with Amber Naslund ) finished up. I’ll be back in a couple weeks.

Paid Search Agency 116

Paid Search Agency PR Advertising Agencies Word of Mouth 116

Online Marketing Institute

NOVEMBER 2, 2009

Social Media – according to a study early this year by Forrester Research, 91% of technology b2b decision makers use social media in some form (blogs, video, customer reviews, social networking sites, Twitter, etc.). Share it on StumbleUpon Share this on Technorati Buzz up! Post this to Posterous Stumble upon something good?

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

markempa

APRIL 19, 2007

» Lead Generation via Podcasts: An Interview With Paul Dunay Did you know that podcasting can help you generate more leads and nurture future customers? Paul also writes the insightful Buzz Marketing for Technology Blog. Paul also writes the insightful Buzz Marketing for Technology Blog.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Convince & Convert

MAY 11, 2010

Yes, your prospective customers are confused and uncertain. During my 15 years of Web site strategy and usability work (before I got all social media on you) I very much tried to live by the two-click rule (discover the most common questions customers have about your business, and answer them on your site within two clicks or fewer).

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137