Tony Zambito

MAY 1, 2011

Image via Wikipedia.   Morgan Stanley (2010) recently reported in a study that there are now more social network users than email users.  To say things are changing is an understatement.    What we are seeing is the rising importance of social marketing and social selling. 

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Planning Buyer Personas Buying Cycle Marketing Automation Services 100

Industrial Marketing Today

APRIL 26, 2010

However, to be successful with social media, you have to provide real value and that usually comes from great content. Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.”

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Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Industrial Marketing Today

JULY 14, 2010

by Achinta Mitra on July 14, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing Even though “content curation” is not a common phrase, there’s plenty of discussion to be found on the Internet. I searched Wikipedia for information but couldn’t find an exact definition.

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Curation RSS Web 2.0 Content Marketing 60

Tony Zambito

DECEMBER 19, 2010

Image via Wikipedia.   I like the term digital age because it is a way of including all things such as social media, mobile, digital marketing, and even the iPad!    I previously mentioned in my article  How Social Media is Transforming the Buyer Experience that companies need to think like online educators. 

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Top of Funnel Trends Conversion Buyer Personas 100

B2B Marketing Zone Posts

JUNE 9, 2010

9 Social Listening & Tracking Tools - Marketing Genius Blog , May 7, 2010 Here is a list of 9 social media tracking and monitoring tools. They wonder if their organizations are doing enough, if they are doing things right, even if they should be involved in social media at all. Best of B2B Marketing. come at a price.

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Paid Content B2B Marketing Marketing Management B2B 40

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best of B2B Marketing for September 2010. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Will Traditional, Social Media Blend? B2B Voices , September 1, 2010 Image via CrunchBase. How Is PR Changing?

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