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Four Must-Have Metrics for Marketing Measurement

Customer Experience Matrix

There’s still time to sign up for my October 7 Webinar on stage-based marketing measurement (sponsored by Marketo and hosted by the American Marketing Association ).

Marketing Automation Trends for 2010


In this post I want to focus on the trends in Marketing Automation for 2010. 4) Marketing is getting more of a science: creative marketers need to acquire new skills and more people with an analytical background need to enter the profession (5) Data quality is somewhat boring, but it is a prerequisite for effective marketing automation and (6) sales and marketing need act as one team to give buyers the best possible buying experience. Manager, Inbound Marketing, Marketo.

Trending Sources

Top 24 B2B Marketing Posts in February

B2B Marketing Zone Posts

February 2010. Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009 - Webbiquity , February 1, 2010 Social media marketing activity exploded in 2009, and so did coverage of these practices. Thought-provoking social media trends - grow - Practical Marketing Solutions , February 3, 2010 The Economist is one of my favorite magazines. Fearless Competitor , February 6, 2010 There is no question in my mind. February 26, 2010.

Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast

B2B Marketing Zone Posts

April 2010. Five Big Shifts in Social Media Marketing - Webbiquity , April 19, 2010 Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years. HP, P&G) to the channel… The Difference Between B2B Leads and Personas - Marketing Interactions , April 17, 2010 B2B marketers have relied on lead definitions to define their marketing programs for years.

How to do Lead Nurturing Right


Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement.


Content Takes Center Stage

Ambal's Amusings

We asked Stephanie Tilton "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Stephanie Tilton's Marketing Prediction for 2010. In 2010, organizations will increasingly deploy marketing automation tools.

The Rise of Content in B2B Marketing

Ambal's Amusings

We asked Galen De Young "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?". Galen De Young's Marketing Prediction for 2010. Galen De Young's Marketing Action for 2010. 2010 Content Marketing Trends and Predictions.

How to measure ROI on creating and marketing content?

Ambal's Amusings

B2B buying cycles are lengthening. This is due to expanded self-education via the vast amount of information online, more people involved in the buying process and the resulting increase in time it takes to gain consensus to get to complex purchase decisions.

B2B Content Marketing - Less is the New More?

Ambal's Amusings

What kind of content is most useful in each phase of the B2B marketing cycle? " Match Content to the Buying Process " Ardath Albee's Bio. Matching Content to the Buying Process is the Determining Factor for Content Development.

Rules of B2B Lead Scoring – Who’s Hot, Who’s Not

Industrial Marketing Today

Especially now since industrial and technical buyers are relying more and more on online resources for their decision making process. Marketing’s role in interacting with prospects has expanded and goes further into the buy cycle than before. According to Marketo , a 10% increase in lead quality = 40% increase in sales productivity. Lead scoring has become very important in today’s B2B marketing.

The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

The power of marketing automation is the ability to target your marketing database with specific content based on their behavior and stage in the purchasing process.

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Do you need a Chief Revenue Officer?

Modern B2B Marketing

They have adopted a strategy and discipline that applies similar principles and processes as Six Sigma did many years ago for the supply chain to ensure coordination and maximum revenue performance across the buying cycle. Implementing a systematic process of continuous improvement in ways that are repeatable and predictable. was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

Email Marketing Best Practices from MarketingProfs Virtual Event

Modern B2B Marketing

Buying Expensive. Buying More but Paying less. Work with sales to develop a process of what should happen with leads and then provide them information about what leads are the best for them to spend time with. Have someone raise their hand to say they are ready to buy.

Brand and Demand Convergence Required

Modern B2B Marketing

2009 and 2010 became the years of analytics, where marketers began to realize the necessity of possessing activity intelligence. The idea behind activity intelligence is gaining the insight into what potential buyers are doing throughout their research processes.

B2B 4

B2B Marketers’ Big Challenges: GlobalSpec’s Industrial Summit Recap

Modern B2B Marketing

Spangler points out that people ages 35-54 made up 29% of Facebook users in 2010. Make the right offer: Align your messaging with where your prospects are in the buying process and help move them forward with compelling incentives.