Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. Think Different Here’s 6 ways to differentiate agency social media services: 1. Communicate with Content After strategic thinking, the key to social media success is content creation.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

The ROI Guy

JANUARY 25, 2011

Internet Fuels IT Buying Cycles According to a recent survey of 500 technology decision makers and influencers, Internet access to content is changing the way IT solutions are purchased, with buyers using on-line research to drive substantial portion of the decision making cycle on their own.

Paper 40

Paper Personalization Buying Cycle Ideal Customer Profiles 40

The ROI Guy

JANUARY 25, 2011

Understanding how to facilitate this buying lifecycle, especially how to connect and engage todays economic-focused executive, is a key to sales success, and establishes a roadmap for sales enablement. The Bottom Line Buyers are clearly in control of the buying cycle and are more frugal than ever before.

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

The ROI Guy

SEPTEMBER 29, 2010

Tech Media publishers have seen an exponential shift in buyer behaviour, recognizing that the B2B buying decisions these publications support are now Internet driven , and that buyers are in control of the buying cycle like never before - seeking trusted sources of diagnosis, advice and recommendations.

Interactive Marketing 40

Interactive Marketing Advertising Agencies BtoB Peer-to-peer 40

Hubspot

NOVEMBER 17, 2010

Redefine Success for Cyber Monday 2010. Instead of trying to compete on price with the Amazon.coms and Home Depots of the world on Cyber Monday, create a marketing strategy to retain the one-day-only traffic increase on November 29th, 2010. Remarket to Differentiate Yourself and Increase Product Visibility.

eCommerce 28

eCommerce Landing Pages Lead Ranking SMB 28

The ROI Guy

JANUARY 17, 2011

Providing the decision support early in the buying cycle is essential to engagement success- illuminating issues, identifying improvement opportunities and delivering strategic roadmap recommendations. Value Selling Tools and the Buying Lifecycle Is there an ROI from Social Media? Latest Research. Let the Good Times Roll?

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

B2B Marketing Directions

MAY 8, 2022

Published in 2010, How Brands Grow quickly became one of the most influential books in the field of marketing. For example, most marketers have been taught that differentiating their brand/product in the marketplace is vital for marketing success. Branding lasts, differentiation doesn't."

Brand Identity 52

Brand Identity Branding Differentiation Press 52

The ROI Guy

JUNE 29, 2011

The buyer preference for documents throughout the decision process may be because of the rich information they provide, and because it remains the most popular content produced by marketers to support all phases of the buying process.

Peer-to-peer 40

Peer-to-peer Webcast Buying Cycle B2B 40

The ROI Guy

SEPTEMBER 17, 2010

Friday, September 17, 2010 Leaders indicate Growing Investment in Smart Digital Content The migration of B2B marketing budgets from traditional marketing vehicles toward digital channels continues according to a study by Booz & Co. Value Selling Tools and the Buying Lifecycle Is there an ROI from Social Media? Latest Research.

Marketing Budget 40

Marketing Budget ROI Budget Programs Work Management 40

TrustRadius Marketing

NOVEMBER 2, 2022

Lucidchart is based in Utah, and was founding in 2010. Zoho CRM helps reps reach decision-makers who matter, shorten long enterprise buying cycles, and build strong customer relationships that withstand unexpected disruptions. LEARN MORE. HubSpot CRM. 40% Decrease in the cost of customer service. ? LEARN MORE. LEARN MORE.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

Lucidchart is based in Utah, and was founding in 2010. Zoho CRM helps reps reach decision-makers who matter, shorten long enterprise buying cycles, and build strong customer relationships that withstand unexpected disruptions. LEARN MORE. HubSpot CRM. 40% Decrease in the cost of customer service. ? LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52