Tony Zambito

JANUARY 30, 2011

Image via Wikipedia. One of the interesting outcomes of the rise of Social Media , Demand Generation , and Content Marketing in 2010 was the increasing use of the term audience development.    It also fits well with the purpose of crafting buyer personas for your organization.    Here’s how. 

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Social Media Social Marketing Buyer Personas Planning 100

Tony Zambito

MAY 1, 2011

Image via Wikipedia.   Morgan Stanley (2010) recently reported in a study that there are now more social network users than email users.    An even more profound and sobering fact is that 80% of business buyers today say that they found their vendors as opposed to vendors finding them. 

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Planning Buyer Personas Buying Cycle Marketing Automation Services 100

Tony Zambito

MAY 5, 2011

Image via Wikipedia.   It requires evaluating what approaches align with today’s social buyer personas and what spend should be devoted to providing a social experience.    By doing so, a B2B organization can learn about the potential interactions social buyers desire that make up the entire social experience.

Buy 100

Buy Buyer Personas B2B Lock-In 100

Tony Zambito

DECEMBER 19, 2010

Image via Wikipedia.   My recent post entitled Seven Buyer and Sales Trends to Watch in 2011 is one of those instances for me personally.    I like the term digital age because it is a way of including all things such as social media, mobile, digital marketing, and even the iPad! 

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Top of Funnel Trends Conversion Buyer Personas 100

Hubspot

JANUARY 7, 2015

In fact, if a brand that succeeds in reaching its audience with content provided on social media, email, ads, and other media, this alone can differentiate them from other larger brands in their industry that miss the mark. By 2010, Apple exceeded Microsoft in sales for the first time in 10 years. 5) CLIF Bar. 9) Snapchat.

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Differentiation Brand Identity Branding Word of Mouth 28

B2B Marketing Zone Posts

JUNE 9, 2010

9 Social Listening & Tracking Tools - Marketing Genius Blog , May 7, 2010 Here is a list of 9 social media tracking and monitoring tools. They wonder if their organizations are doing enough, if they are doing things right, even if they should be involved in social media at all. Best of B2B Marketing. come at a price.

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best of B2B Marketing for September 2010. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Will Traditional, Social Media Blend? B2B Voices , September 1, 2010 Image via CrunchBase. How Is PR Changing?

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B2B Marketing Work Management Marketing Management Advertising Agencies 40