Tony Zambito

MAY 1, 2011

Image via Wikipedia.   Morgan Stanley (2010) recently reported in a study that there are now more social network users than email users.    An even more profound and sobering fact is that 80% of business buyers today say that they found their vendors as opposed to vendors finding them. 

Planning 100

Planning Buyer Personas Buying Cycle Marketing Automation Services 100

Tony Zambito

JANUARY 30, 2011

Image via Wikipedia. One of the interesting outcomes of the rise of Social Media , Demand Generation , and Content Marketing in 2010 was the increasing use of the term audience development.  In the new world of content marketing, the idea of thinking like a publisher has taken root.    How? 

Social Media 100

Social Media Social Marketing Buyer Personas Planning 100

Tony Zambito

MAY 5, 2011

Image via Wikipedia. B2B marketing and sales has lived in a neat framework centered on the purchase transaction.  B2B buyers are increasingly thinking less in terms of a transaction and more about the experience.  What is going on today is B2B buyers are expecting more social experiences. 

Buy 100

Buy Buyer Personas B2B Lock-In 100

Tony Zambito

DECEMBER 19, 2010

Image via Wikipedia.   My recent post entitled Seven Buyer and Sales Trends to Watch in 2011 is one of those instances for me personally.    Thanks to Lou Dubois from the Customer Collective for his editorial and moderation guidance and for the gracious subtle hints by Stephanie Tilton of Tenton Marketing. 

Top of Funnel 100

Top of Funnel Trends Conversion Buyer Personas 100

Hubspot

JANUARY 7, 2015

By 2010, Apple exceeded Microsoft in sales for the first time in 10 years. All of their marketing is consistently simple and honest; it’s all “For the Love of Beer,” (a tagline that other breweries probably wish they thought of first). Burt’s Bees Hand Salve illustrated package design (Image source: Wikipedia ). 4) Burt''s Bees.

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Differentiation Brand Identity Branding Word of Mouth 28

B2B Marketing Zone Posts

JUNE 9, 2010

Best of B2B Marketing. Great stuff in the world of B2B Marketing this month. 9 Social Listening & Tracking Tools - Marketing Genius Blog , May 7, 2010 Here is a list of 9 social media tracking and monitoring tools. Is The White Paper Dead for B2B Marketing? Want your posts included here? come at a price.

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Paid Content B2B Marketing Marketing Management B2B 40

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best of B2B Marketing for September 2010. Great stuff in the B2B Marketing world in September. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. B2B Voices , September 1, 2010 Image via CrunchBase.

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B2B Marketing Work Management Marketing Management Advertising Agencies 40