Understanding the "Non-Rational" Dimensions of B2B Buying
B2B Marketing Directions
OCTOBER 25, 2020
The recognition of this fact began to emerge in the 1950's when leading behavioral scientists started challenging the concept of human rationality that had dominated mainstream economics for decades. In reality, marketers have been using principles of the behavioral sciences for years, albeit largely unwittingly. on a 4-point scale.
Let's personalize your content