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The State of the Blogosphere 2010

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The State of the Blogosphere 2010 Since 2004, Technorati has published its annual State of the Blogosphere report. A strong contingent of bloggers also state the sharing views and observations results in the attraction of new business and clientele.

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity

While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. 51% of active Twitter users follow companies, brands or products on social networks.

Trending Sources

Best LinkedIn Guides, Tips and Tactics of 2010

Webbiquity

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger.

7 Questions to Ask When You Hire a Marketing Consultant

B2B Marketing Traction

Remember the ad where the two big company consultants sat in front of a corporate business executive’s desk, and when the executive asked them, “What do you do?” ” the consultants said, “Err, we don’t do anything…”? Tweet.

3 Business Blogs with Proven ROI from Industrial Companies

Industrial Marketing Today

A business blog is an important and integral component of inbound marketing. While there are plenty of business blogs from B2B marketing consultants (including this one), industry portals and vertical search engines, there aren’t too many from manufacturers and industrial companies.

11 Myths of Social Media Marketing

Webbiquity

Though social media marketing is rapidly advancing in terms of adoption and sophistication, many marketers and business executives still struggle with it. Social media marketing doesn’t apply to my business.

SAL is the Glue that Binds Sales and Marketing in Lead Generation

Industrial Marketing Today

Assigning a numeric score to business sales leads based on a predefined set of rules, takes away the subjectivity out of qualitative ranking like Hot, Warm and Cold leads. B2B marketers are being held a lot more accountable (as they should be) for their contributions to a company’s revenues.

15 best Big Data companies and why they stand out

Biznology

Only 18% of companies believe they have the skills necessary to gather and use insights effectively. Only 19% of companies are confident that their insights-gathering processes contribute directly to sales effectiveness. Best Big Data companies with the biggest revenue .

Marketing Automation Trends for 2010

LeadSloth

In this post I want to focus on the trends in Marketing Automation for 2010. I have asked many of the vendors, consultants and thought leaders to give their opinion. 3) It’s all about the buyer now, so why are you still writing about “my company this, my company that&# ? (4) In 2010 you’ll start to hear about marketing methods. Manticore Technology wishes you a full-funnel in 2010. 2010 will be the year of inbound marketing for two reasons.

5 Proven Strategies for B2B Social Media Marketing

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Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. While the Regus brand has a strong presence throughout the world, there was a lack of awareness in the NYC area about the convenient services and business solutions that the company has to offer.

What the Future Holds for B2B Social Media Marketing

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Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Small business Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! But what about the use of social media between businesses?

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5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. While the Regus brand has a strong presence throughout the world, there was a lack of awareness in the NYC area about the convenient services and business solutions that the company has to offer.

What the Future Holds for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Business Small business Social media Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! But what about the use of social media between businesses?

4 Tips for B2B Marketing on Facebook

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Leyl has more than 15 years experience driving high-impact communications programs for emerging technology companies. Here are some tips for creating a powerful presence on Facebook that will engage a business audience.

Predictions for B2B Marketing in 2011

Customer Experience Matrix

Whether or not they use marketing automation systems, marketers will increasingly rely on external training, consultants and agencies to help them take advantage of the new possibilities opened by changes in media and buying patterns. Companies that aggressively seek help in improving their skills will succeed; those who try to learn everything for themselves by trial-and-error will increasingly fall behind the industry.

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35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)

Webbiquity

And it’s become an imperative point of presence for businesses (or has it ?). Dean Rieck shares his top 10 tips for creating a managing a successful business Facebook page, from using FBML to create a landing page to promoting your page through email and your company blog. Doug Akin previews six new features (as of May 2010) in Facebook that enable brands to expand the functionality and engagement potential of their Facebook pages.

Should Pharmaceutical Companies Be Allowed to Do Content Marketing?

Contently

In 2010, pharmaceutical company Eli Lilly sponsored a quiz about depression on WebMD. WebMD eventually removed the depression warning from the results, and business went on as usual. The company’s tagline is “We Take the Hassle Out of Healthcare.”)

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The New B2B Buyer Dialog: A Conversation with Kathleen Schaub

The Point

Most B2B companies will readily acknowledge how much the Web has transformed the way they market their product or service, most visibly in the form of vehicles like search, content marketing, social media, and lead management. How has the Web impacted B2B companies? (KS)

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Book Review: Defy Gravity

Webbiquity

In Defy Gravity: Propel Your Business to High-Velocity Growth , Rebel Brown shows business owners and executives how to shed the weight of legacy baggage, filter out the noise and focus on those opportunities which provide the best potential for profitable growth.

What Is The Future Of The Social Media Role?

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role?

B2B marketers are stumbling in the dark

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A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL). What a learning culture looks like A learning culture is one in which learning is an explicit company goal.

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B2B Social Media Marketing -- Does It Work?

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Kaila Strong | Dec 6, 2010 | 0 Comments Tweet Arguably, social media marketing for B2B companies is one of the most difficult campaigns to run. A Few Successful B2B Campaigns IBM, the technology and IT consulting giant, started using social media for B2B marketing before many were even on social networks. Several years ago they developed some hilarious YouTube videos targeted to business decision makers, and most recently have opened up their arms to Twitter.

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5 Steps to B2B Marketing Success

Everything Technology Marketing

This has profound implications on marketing and the way companies engage with prospects. What business problems do they face?

Best Random but Interesting B2B Marketing Posts, Articles and Resources of 2010

Webbiquity

In this penultimate best-of-last-year post you’ll find a compendium of interesting, informative and valuable but difficult-to-categorize marketing-related articles and blog posts from 2010. The Business of B2B Social Media by Brian Solis. Many large companies haven’t either.

Top 24 B2B Marketing Posts in February

B2B Marketing Zone Posts

February 2010. Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009 - Webbiquity , February 1, 2010 Social media marketing activity exploded in 2009, and so did coverage of these practices. Every social media consultant , corporate marketer and PR professional was challenged to keep up with the latest writing on the topic. Fearless Competitor , February 6, 2010 There is no question in my mind. companies. February 26, 2010.

The Top 3 Priorities for 2010 Marketing Budgets

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About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Design PR SEO-SEM Social Media Strategy More testchannel AdROCK eBooks Educational Facebook Guest Posts Twitter The Top 3 Priorities for 2010 Marketing Budgets November 2nd, 2009 | By guestblogger By Tom Pick | Online Marketing Executive | KC Associates With a lingering recession, the U.S.

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Translate Features into Benefits if You Want Your Marketing.

Industrial Marketing Today

and a former US construction company owner. He has spent over 20 years consulting, coaching and delivering practical and relevant advice to construction businesses. If I fail in doing this, I risk losing trust, interest and, worse yet, any future business.”

1-Page SWOT Analysis with Action Items

B2B Marketing Traction

One CEO included it in her presentation to investors because it very clearly and transparently showed the company’s situation and what we planned to do to grow the business. Do you use a SWOT analysis for your business or for your clients? Tweet.

SWOT 18

B2B Lead Generation Blog: Will Writing a Business Book Generate Sales Leads?

B2B Lead Generation Blog

« Marketing That Reaches Decision Makers In Big Companies | Main | Podcast Segment 4: Selling to BIG Companies » Will Writing a Business Book Generate Sales Leads? If you have more than a passing interest in writing a business book, this is worth checking out.

Social CRM: Curb Your Enthusiasm

Paul Gillin

If you’re a marketer in a medium-to large-sized B2B company, you’re almost certainly using customer relationship management (CRM) software to track your customers and prospects. Conversation monitoring is good business practice.

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IBM Expands Social Business Services

Paul Gillin

Seeking accelerate its pole position as a leader in the emerging concept of “social business,” IBM introduced new programs, services and partnerships to help organizations grasp the concept and make it work for their organizations.

7 Tips For Successful Lead Follow-up

Marketing Insider Group

The companies that are able to create a sustainable responder generation program will see higher conversions and sales. There are 3rd party companies that boast the “Immediate warm transfer” of a prospect searching your web site, but this is not always the case, and can be costly.

10 Businesses We Admire for Brilliant Global Marketing

Hubspot

In fact, a global presence is possible for any business with a creative strategy and an understanding of world markets. Take a look at ten companies which have traveled successfully across the globe with their marketing!

How To Align Marketing With Sales

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy September 30, 2010 29 Subscribe How To Align Marketing With Sales Share This is arguably the single most important topic for marketing: how to align with sales. Are you open for business? Michael Brenner Sep 30 2010 Thanks Mario, It’s a great point.

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. What percentage of Fortune 100 companies are on Twitter? busgets in 2010.

How to Launch a Product: Secrets From Silicon Valley's "Most Sought-After Image Consultant"

Hubspot

Yet in 2010, when Facebook’s longtime head of PR, Brandee Barker , stepped down, Kara Swisher, then of AllThingsD , wrote just that. Then last year The New York Times dubbed her , " the most sought-after image consultant in the start-up world.".

Ensure Your Business Looks Good Online

Webbiquity

Before the Internet, making a good first impression often meant face-to-face interactions at business meetings, conferences and lunches. Successful online business people must be proactive in cultivating business on their own by creating a positive public image, being authentic and likeable.

Interim, Outsource CMOs, Marketing Directors on the Rise

B2B Marketing Traction

An increasing trend in the workplace is outsourcing talent for non-core business functions, and CMOs and other marketing executives are part of the trend. More and more businesses are finding that it’s increasingly difficult to hire talented marketing professionals on a full-time basis.

Content Curation in B2B Marketing

delicious b2bmarketing

Business buyers typically seek additional information and resources for information on business products and services. In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge.

13 questions about social media and thought leadership

Chris Koch

Ideas that educate customers and prospects about important business and technology issues and help them solve those issues—without selling. Why should B2B companies try to be thought leaders in their industry? traditional media companies. Just because their business model doesn’t work anymore, that doesn’t mean that their model for developing ideas and getting them out into the marketplace should also be tossed out. Companies who aren’t?

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