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3 Business Blogs with Proven ROI from Industrial Companies

Industrial Marketing Today

A business blog is an important and integral component of inbound marketing. While there are plenty of business blogs from B2B marketing consultants (including this one), industry portals and vertical search engines, there aren’t too many from manufacturers and industrial companies.

The State of the Blogosphere 2010

delicious b2bmarketing

The State of the Blogosphere 2010 Since 2004, Technorati has published its annual State of the Blogosphere report. A strong contingent of bloggers also state the sharing views and observations results in the attraction of new business and clientele.

Best LinkedIn Guides, Tips and Tactics of 2010

Webbiquity

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger.

7 Questions to Ask When You Hire a Marketing Consultant

B2B Marketing Traction

Remember the ad where the two big company consultants sat in front of a corporate business executive’s desk, and when the executive asked them, “What do you do?” ” the consultants said, “Err, we don’t do anything…”? Tweet.

R.I.P. Social Media Consultant

WindMill Networking

I wrote a post earlier this year about why companies shouldn’t outsource their social media and why I didn’t want to “do” social media on their behalf. The business world has always had PR agencies, ad agencies, SEO firms, and various digital and marketing agencies.

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity

Despite the widespread use of the phrase “social media marketing,&# marketing is not the only business use of social media, as John Jantsch reminds us. Here he outlines five ways that sales can use these tools as well, from social CRM to teaching prospects how to solve business issues. A Cheat Sheet to Help You Conquer Social Media by Fast Company. 6 Reasons You’re Not Rocking Social Media by Small Business Trends.

How to Produce and Promote Webinars Successfully [#B2Bchat Recap]

B2Bbloggers

Not sufficiently promoting the event in advance Not sharing the content afterwards Droning on about “company capabilities&# esp. About the B2Bblogger: Andrew Spoeth is an independent marketing consultant who specializes in B2B demand generation.

SAL is the Glue that Binds Sales and Marketing in Lead Generation

Industrial Marketing Today

Assigning a numeric score to business sales leads based on a predefined set of rules, takes away the subjectivity out of qualitative ranking like Hot, Warm and Cold leads. B2B marketers are being held a lot more accountable (as they should be) for their contributions to a company’s revenues.

15 best Big Data companies and why they stand out

Biznology

Only 18% of companies believe they have the skills necessary to gather and use insights effectively. Only 19% of companies are confident that their insights-gathering processes contribute directly to sales effectiveness. Best Big Data companies with the biggest revenue .

Top 25 Articles and 8 Topics in B2B Marketing for March 2010

B2B Marketing Zone Posts

March 2010. Great stuff in the world of B2B Marketing for March 2010. We’ve hit a new low: The shittiest social media marketing plan ever - grow - Practical Marketing Solutions , March 10, 2010 A local news and media company is getting into the social media consulting business. Real Examples of Social Media ROI - Customer Experience Matrix , March 19, 2010 Summary: some published examples of “hard&# ROI from social media. March 5, 2010.

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The 39 Social Media Tools I’ll Use Today

delicious b2bmarketing

I have a few goals set up, including visits to my speaking page; visits to my consulting page; time spent on the site, etc. for whatever search terms are important to you and your business. Sheesh, you are busy.

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B2B Marketing Metrics That Matter [#B2Bchat Recap] | B2Bbloggers.

B2Bbloggers

Here is an edited recap, the highlights of our August 26, 2010 Metrics That Matter in B2B Twitter chat. What is the biggest challenge companies face when it comes to metrics and measurement? Always match against business objectives to show progress.

11 Myths of Social Media Marketing

Webbiquity

Though social media marketing is rapidly advancing in terms of adoption and sophistication, many marketers and business executives still struggle with it. Social media marketing doesn’t apply to my business.

Marketing Automation Trends for 2010

LeadSloth

In this post I want to focus on the trends in Marketing Automation for 2010. I have asked many of the vendors, consultants and thought leaders to give their opinion. 3) It’s all about the buyer now, so why are you still writing about “my company this, my company that&# ? (4) In 2010 you’ll start to hear about marketing methods. Manticore Technology wishes you a full-funnel in 2010. 2010 will be the year of inbound marketing for two reasons.

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Metrics That Matter in B2B Marketing [#B2Bchat]

B2Bbloggers

That has become the marketer’s mantra since modern analytics tools have made it easier than ever to measure almost every aspect of our businesses. What is the biggest challenge companies face when it comes to metrics and measurement? Technology Naughty Vs. Nice In 2010 2.

The 3 Can’t-Miss Pieces of Any Consulting Case Study

Stories that Sell

When companies sell consulting services, there’s a similar dynamic; they promise lots of great end results but really, what’s going on behind the curtain? Buyers need to understand how a consultant brings about specific results and what sets that one apart from others.

35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)

Webbiquity

And it’s become an imperative point of presence for businesses (or has it ?). Dean Rieck shares his top 10 tips for creating a managing a successful business Facebook page, from using FBML to create a landing page to promoting your page through email and your company blog. Doug Akin previews six new features (as of May 2010) in Facebook that enable brands to expand the functionality and engagement potential of their Facebook pages.

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. While the Regus brand has a strong presence throughout the world, there was a lack of awareness in the NYC area about the convenient services and business solutions that the company has to offer.

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What the Future Holds for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Small business Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! But what about the use of social media between businesses?

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5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. While the Regus brand has a strong presence throughout the world, there was a lack of awareness in the NYC area about the convenient services and business solutions that the company has to offer.

How to Engage Hyperactive Tech Buyers: Insights from TechTarget

Savvy B2B Marketing

Note: 70% of survey respondents are in technical roles; 30% are business decision makers). These researchers are looking for the best solution from the best vendor for the best price with the best fit for their company. Many companies are averse to publishing competitive comparisons.

What the Future Holds for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Business Small business Social media Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! But what about the use of social media between businesses?

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Your proposal lost. Conducting a RFP post-mortem

Confluent Forms

If you don't have a thick skin when it comes to rejection you might want to consider a different business. Don't be afraid to ask why another company's proposal was chosen over your own. And lastly, consider bringing in a specialized consultant to review your proposal materials and perhaps help you craft stronger presentations. request for proposal b2b strategic planning sales business

Predictions for B2B Marketing in 2011

Customer Experience Matrix

Whether or not they use marketing automation systems, marketers will increasingly rely on external training, consultants and agencies to help them take advantage of the new possibilities opened by changes in media and buying patterns. Companies that aggressively seek help in improving their skills will succeed; those who try to learn everything for themselves by trial-and-error will increasingly fall behind the industry.

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Book Review: Defy Gravity

Webbiquity

In Defy Gravity: Propel Your Business to High-Velocity Growth , Rebel Brown shows business owners and executives how to shed the weight of legacy baggage, filter out the noise and focus on those opportunities which provide the best potential for profitable growth.

4 Tips for B2B Marketing on Facebook

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Leyl has more than 15 years experience driving high-impact communications programs for emerging technology companies. Here are some tips for creating a powerful presence on Facebook that will engage a business audience.

The New B2B Buyer Dialog: A Conversation with Kathleen Schaub

The Point

Most B2B companies will readily acknowledge how much the Web has transformed the way they market their product or service, most visibly in the form of vehicles like search, content marketing, social media, and lead management. How has the Web impacted B2B companies? (KS)

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Top 15 Recommended Social Media Books of 2010

WindMill Networking

It seems like only yesterday when I was blogging about the top 15 recommended social media books of 2009 , but here we are ending out 2010. The Social Media Bible: Tactics, Tools, and Strategies for Business Success [2nd edition] by Lon Safko.

Companies are Embracing Influencer Marketing in 2015

WindMill Networking

Raymond is a francophone author and speaker who has 20 years experience acting as a senior strategic consultant and coach for organizations, SMBs and independent professionals. Author of the books «Culture Web à la portée des PME» (2001) and «Comment entreprendre le virage 2.0» (2010), he has also contributed to several magazines and bloggers platforms over the years. Companies are Embracing Influencer Marketing in 2015 by Raymond Morin - Maximize Social Business.

B2B Mobile Marketing. there's an app for that | B2Bbloggers.com.

B2Bbloggers

Based on my work with B2B high tech and industrial companies, the following list offers ideas for B2B mobile apps: Let’s say you provide a B2B software application. For example, a busy plant manager spends a lot of time working throughout the plant.

Want to Build a B2B Community? Twitter Chat Offers Advice and How.

B2Bbloggers

Twitter Chat Offers Advice and How-to’s [#B2Bchat Recap] August 22nd, 2010 | By Ksenia Coffman Follow #B2Bchat on Twitter Any company, including B2B, wants a strong community – to provide feedback, evangelize your brand, and stand up for you in times of crisis.

The Best B2B Marketing Ideas of 2010 – Q1 Review

Fearless Competitor

Today is the end of Q1 for most companies – a good time, I think to review the most innovative B2B marketing ideas of last year. Lots of companies can learn from these superb approaches by these great marketing firms. This contest, which ran at the end of 2010 was won by Kinaxis. This campaign, by the marketing automation software company, Marketo , used the game developers at Jellyvision to create a fun and interesting way to test business knowledge.

9 tips for running a considerate procurement RFP process

Confluent Forms

Be upfront with bidders Creating a winning proposal can cost thousands, even hundreds of thousands, of nonbillable work within a company. Don't ask for freebies We've spoken about this before , but asking for free ideas, free designs, free consulting, or free anything is known in the business world as " Spec work ". Companies that would normally deliver for less than your budget still will because they'll try to be the low bidders.

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Best Random but Interesting B2B Marketing Posts, Articles and Resources of 2010

Webbiquity

In this penultimate best-of-last-year post you’ll find a compendium of interesting, informative and valuable but difficult-to-categorize marketing-related articles and blog posts from 2010. The Business of B2B Social Media by Brian Solis. Many large companies haven’t either.

Overcoming the B2B Marcom Manager's Content Conundrum

B2Bbloggers

Save tabbed groups for the social media-related sites you visit such as productivity tools (mentioned below), your listening posts, bookmarking sites and your company’s social media venues. Technology Naughty Vs. Nice In 2010 2.

Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.

Tom Pisello

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. B2B Companies are Really Content Companies, But is.

28 Awesome B2B Social Media Statistics

Social Media B2B

Forecasts : Annual growth in US B2B online marketing spend is forecast at 8% in 2010 and is set to reach 14% by 2012. US business-to-business (B2B) advertising and marketing spending will increase by 0.8% Executive Interest: 36% of B2B execs surveyed said there was low executive interest in social media in their company, compared with 9% of B2C marketers who said the same. Just 10% of B2B firms use outside agencies or consultants compared with 28% of B2C firms.