Navigate the Channel

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Consumers May Not Trust Online Reviews Older Than 3 Months: Navigating the Reliability Conundrum

Navigate the Channel

These reviews provide valuable insights into products, services and businesses, enabling potential customers to make informed choices. However, a growing concern among consumers and businesses alike is the relevance and accuracy of reviews that are older than a few months. But users are more discerning than they used to be.

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10 Interesting Digital Marketing Stats to Ring in 2018

Navigate the Channel

Take a look at these stats: October 6, 2010 – Instagram Launch. According to Google Think , they are looking for a product first—not for your brand—and generic paid search is huge when it comes to the initial path to purchase for industrial/business brands. What does this mean for your business?

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