B2B Marketing Traction

Why The Most Effective B2B Marketing Tactic May Surprise You

B2B Marketing Traction

More than 1800 businesses and organizations were surveyed in the summer of 2014 with what appears to be a pretty even distribution of company size. I’ve been blogging about it since 2010.

Improve Service with a Customer Touch Point Map

B2B Marketing Traction

It’s easy to defend your business practices. Tweet. Have you ever bought a product or service where you were excited about your decision to buy (maybe after a rigorous buying process), only to be very disappointed by the delivery? It happens all the time.

Trending Sources

How to Do Competitive Analysis in a Crowded Industry

B2B Marketing Traction

One reason to focus on competitors who are top online search performers is that, by 2010, 93% of B2B buyers started their purchase decision by doing an online search for suppliers ( Booz & Company B2B Marketing Survey ).

B2B and B2C Marketing are Dead. Long Live B2H!

B2B Marketing Traction

Today more thank ever, buyers want a human experience from the brands and businesses they buy from. This is true of both the business-to-business (B2B) and business-to-consumer (B2C) environments.

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Create a 1-Page Marketing Plan

B2B Marketing Traction

I like working from a one-page marketing plan for my clients and for my own business, whether or not we have a multi-page written plan as well. I usually reserve a cell at the top of the Excel spreadsheet to enter in the business goals that the plan supports. Tweet.

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1-Page SWOT Analysis with Action Items

B2B Marketing Traction

One CEO included it in her presentation to investors because it very clearly and transparently showed the company’s situation and what we planned to do to grow the business. Then, put the information on one page and use it when you develop your strategy and business and marketing plans.

SWOT 18

Market Like a Tiger in 2010

B2B Marketing Traction

Identify business goals that you need to achieve. Tweet. The Chinese New Year started on Sunday and is being celebrated around the world. It’s the Year of the Tiger in the Chinese Zodiac, which relates each year to one of twelve animals.

Market Like a Tiger in 2010

B2B Marketing Traction

Identify business goals that you need to achieve. Tweet. The Chinese New Year started on Sunday and is being celebrated around the world. It’s the Year of the Tiger in the Chinese Zodiac, which relates each year to one of twelve animals.

Top 10 Social Media Questions Businesses Have

B2B Marketing Traction

Michael Stelzner published results of an April 2010 survey of over 1300 small business owners about social media marketing. Tweet. B2B marketers are adopting social media, but they have a lot of questions about it!

11 Reasons Why You Need a Facebook Company Page

B2B Marketing Traction

Are you on the fence about a Facebook company page for your business? I’m still hearing a lot of misconceptions about Facebook from business owners. Businesses spend millions on email, web sites, search engine optimization and traditional marketing. Tweet.

Crticial B2B Marketing Actions for the New Normal

B2B Marketing Traction

The challenge with a SWOT analysis is being honest and open – transparent – about what is good and bad about your business. Visit your customer’s site and spend hours if not days observing their business. Tweet.

Crticial B2B Marketing Actions for the New Normal

B2B Marketing Traction

The challenge with a SWOT analysis is being honest and open – transparent – about what is good and bad about your business. Visit your customer’s site and spend hours if not days observing their business. Tweet.

Getting Ripped Off on B2B Web Development and SEO?

B2B Marketing Traction

That’s a red flag of a fragmented industry – or innocent business owners being ripped off on their Internet marketing! Then again in January 2010, I requested bids for a client that needed a web site update and ongoing SEO. Tweet.

4 Marketing Trends to be Thankful For

B2B Marketing Traction

It’s so easy to complain about change and what it has “done” to marketing and business. Thanks to the Internet, a business in Woodland Hills, California can reach buyers all over the world. Tweet.

Social Media: Leverage Technology, But Be Human!

B2B Marketing Traction

And here’s a tweet by Andy Britnell , personal & business development specialist in the UK: Dear Twitter – please ban robot tweets for keywords – it is not clever, it is annoying. Tweet.

Trade Show Trends B2B Marketers Need to Know

B2B Marketing Traction

Since 2001 (9-11), business travel and trade show attendance dropped. To accomodate business executives and others who just don’t want to spend all their time and money traveling, shows are moving to a regional format. Tweet.

Trade Show Trends B2B Marketers Need to Know

B2B Marketing Traction

Since 2001 (9-11), business travel and trade show attendance dropped. To accomodate business executives and others who just don’t want to spend all their time and money traveling, shows are moving to a regional format. Tweet.

Top 5 Reasons to Re-Do Your Legacy Website

B2B Marketing Traction

62% of executives over 50 and 81% under 50 use online search daily for business intelligence. Tweet. This week I talked to two different organizations whose top managers have a serious difference of opinion.

Do You Have a Marketing Plan for 2010?

B2B Marketing Traction

If you haven’t yet done your marketing plan for 2010, don’t panic. A business owner once told me that when they hired someone to create a marketing plan, they received a binder containing over 200 pages, many of them including color graphs. Tweet.

What B2B Marketers Can Learn from B2C Stories

B2B Marketing Traction

In the story, the woman has a cake decorating business but no car in which to make deliveries. What do you and your business stand for? Tweet. I rarely pay attention to a TV ad. But, a new ad for a Toyota Corolla got my attention last night.

Is Your B2B Marketing Consultant Ethical?

B2B Marketing Traction

I had lunch recently with CPA Lynne Leavitt of Brakensiek Leavitt Pleger LLP , The Eclectic Accountants & Business Consultants , and Maureen Bernstein of Kaercher Campbell & Associates Insurance Brokerage. Tweet.

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Takeaways from Rock Stars of Strategic Planning

B2B Marketing Traction

I attended the Association for Strategic Planning ‘s annual conference in Pasadena, California on February 22-24, 2010. Businesses that are demoralized should focus on the assets they have first, instead of on the assets they don’t have. Tweet.

Why B2B Marketers Need Blue Ocean Strategy

B2B Marketing Traction

We’ve been taught in business schools and business classes to analyze the competition! For a long time I’ve told my B2B clients that if they focus too much on their competition, they will be looking at their business and marketing strategy laterally. Tweet.

Blog with Discipline to Get Marketing Results

B2B Marketing Traction

A recent Hubspot survey showed that most business bloggers write no more than one blog entry a week. In 2010 2-3% write multiple blog entries per day, 8% write one per day, 29% write 2-3 per week. Tweet.

New Buying Paradigm Not So New for High Tech Marketing

B2B Marketing Traction

Now that technology has permeated every business and almost every individual’s life, social networking allows us to quite easily follow, and take our buying cues from, our peers and industry thought leaders. Tweet.

Reduce Marketing Time-To-Trust with Twitter

B2B Marketing Traction

Your tweets should be strategic and represent your business marketing persona. Tweet. People buy from people they know, like and trust. Using Twitter can help B2B marketers reduce “time-to-trust” with prospective customers.

Best Day to Send B2B Email Marketing Campaigns

B2B Marketing Traction

On Mondays business people are overwhelmed and had a email inbox full of spam from the weekend. ” The article went on to say that Sunday was a day when business people have the time and space to read email, often from their smart phone. Tweet.

Is Your B2B Marketing in 3D? Or Stuck in 2D?

B2B Marketing Traction

They do not want to follow people who only post business pitches. And, yes, even your software product or your black box network router has a story, because it has changed the way people do business and made their lives better. Tweet.

Is Your B2B Marketing in 3D? Or Stuck in 2D?

B2B Marketing Traction

They do not want to follow people who only post business pitches. And, yes, even your software product or your black box network router has a story, because it has changed the way people do business and made their lives better. Tweet.

Be a Strategic Planning Action Hero with Micro-Strategies

B2B Marketing Traction

Dave Logan, Co-Founder/Senior Partner of Culture Sync, Professor at the Marshall School of Business at USC, and C0-Author of the book Tribal Leadership , presented the opening keynote at the Association for Strategic Planning annual conference in Pasadena, California. Tweet.

How Dynamic is Your Marketing Consultant?

B2B Marketing Traction

I also loved the validation of my business name, New Incite. Tweet. Marketing consultants have to come up with great ideas and sell them to their client. Some take it a step further and create project plans. A few even stick around to execute the marketing plan.

What Product Lifecycle (PLC) Means for B2B Inbound Marketing

B2B Marketing Traction

In this stage measurement of marketing ROI is critical, because businesses must be aware of when their mature-stage “cash cow” product or service (milk it for all it’s worth) becomes a “dog” with declining ROI. Tweet.

Critical Elements of the One-Page Marketing Plan

B2B Marketing Traction

How does each tactic tie back to your business goals? Tweet. Critical elements of the one-page marketing plan: Vision, Mission and Goals. Before planning, you should know what your company does (mission), where you want it to be in the next three to five years (vision), and how you are going to get there (goals). SMART Goals. Goals should be S pecific, M easurable, A chievable, R ealistic and T imely. Customer Segments or Personas. Who does your company serve?

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Best Social PR Guides and Tips of 2010 (So Far)

Webbiquity

Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far. Social media has fundamentally altered the practice of public relations.

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Seven Ways to Use Social Media for Business

Webbiquity

Though business use of social media is rapidly increasing, many executives remain skeptical of its value. Rather than trying to force the proverbial square peg into a round hole by using social media in ways it’s not effective, take a broader view of the business benefits it offers.

The State of the Blogosphere 2010

delicious b2bmarketing

The State of the Blogosphere 2010 Since 2004, Technorati has published its annual State of the Blogosphere report. A strong contingent of bloggers also state the sharing views and observations results in the attraction of new business and clientele.

The Best B2B Marketing Ideas of 2010

delicious b2bmarketing

The Best B2B Marketing Ideas of 2010 A guest post by Jeff Ogden , president of Find New Customers Although companies like Marketo, Eloqua and Kinaxis have produced terrific written content in blogs, e-books, etc., 19 , 2010, the marketing take-away I shared was “Think Different.&# 19, 2010. Those are a few of the favorites we found in 2010.

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity

While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. 71% of business users now say Twitter is a useful tool, up from 59% a year ago.

Best Email Marketing Tips, Tactics and Metrics of 2010

Webbiquity

3 items that should be in your 2010 email budget by BtoB Magazine. Email Marketing Benchmarks for Small Business by MailChimp. 5 Ways To Combine Social Media And E-Mail Marketing To Double Your Online Impact by Business Insider.

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity

Despite the widespread use of the phrase “social media marketing,&# marketing is not the only business use of social media, as John Jantsch reminds us. Here he outlines five ways that sales can use these tools as well, from social CRM to teaching prospects how to solve business issues. Possibly inspired by Social Media is Simpler Than You Think , John Jantsch explores five ways to use social media for common business tasks such as prospect follow-up and market research.