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10 Common Business Blogging Questions Answered


Yesterday Dan Zarrella expanded his scientific webinar series with a presentation analyzing the science behind blogging for business. The Science of Blogging ( #BlogSci ) quickly became a trending topic on Twitter, highlighting people’s strong interest in the subject.

Methodology: Brainstorming Awesome Business Blog Posts


It can be very tricky to come up with ideas for new blog posts, especially if you’re just getting started and need inspiration. I have a brainstorming method that I love to use when helping teach new bloggers how to get started thinking about their keywords while creating good content.

Trending Sources

Why Every Business Blog Needs Evergreen Content


When it comes to the different types of content you can publish on a business blog , there is a world of possibilities. But among all those variations of blog content is a very important one that often gets overlooked. What Is Evergreen Blog Content?

12 of the Best WordPress Guides, Hacks and Plugins of 2010


WordPress is no longer just the leading blog platform , but is now the most popular open-source CMS (content management system) as well. 10 Free WordPress Themes for Small Businesses by American Express OPEN Forum.

30 Awesome Blogging Guides, Tips and Resources


Despite the occasional “death of blogging” pronouncements (often made, ironically, in blog posts), blogs remain the core of a robust social media strategy. more here in 30 of the best business blogging guides and resources of the past year. Why Blog.

100+ Blog Directories and RSS Sites for Promoting Your Blog


Over time, the top source of traffic for most blogs is search. But two great sources are blog directories and RSS syndication sites. Not only do they provide valuable links, they can also supply direct traffic and help build your RSS subscriber list. So, having recently completed a submission campaign for a client, here is an updated list of blog directories and RSS syndication sites that remain active and free. Webbiquity B2B Marketing Blog). Blog URL (e.g.,

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Checklist: How to Start a Business Blog


People like to get something from blogs they read. You don’t have to be Shakespeare to have a good blog. The fact is that web sites with a blog received 55% more visitors , 97% more inbound links and 434% more indexed pages than those that didn’t have a blog.

4 Business Blogging Best Practices


Great business blogs have to walk a fine line: they have to create value for current and prospective customers while at the same time supporting a strategy that provides business growth. The media business online is about impressions and clicks.

How to Create a Successful Business Blog in Minutes


Fact: it is obscenely easy to set up a business blog today and begin driving new, qualified traffic to your site soon. If you're not already doing this, though, you can and you should be blogging for your business. Start Blogging at 60mph.

Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

The focus there is to optimize it for keywords or phrases for people to find your website when searching for relevant terms. It must help your customers make the best use of their purchase. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

19 New Featured Sources on the B2B Marketing Zone


the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. Pricing Based on Customer Expectations , May 26, 2010.

How to Use a B2B Blog to Win Customers and Influence Prospects

Industrial Marketing Today

This timeless classic, one of the first bestselling self-help books published in 1937 and sold over 15 million copies globally is still relevant today. A B2B blog is the perfect online tool to accomplish that. Are you using a blog as part of your B2B marketing?

5 Things Industrial Marketers Must Do to Attract Engineers and.

Industrial Marketing Today

Anything you can do to help them find the right information quicker will score big with engineers. Website copy optimized for keywords and phrases is how your technical audience will find you. Is Your Industrial Website Still Just a Business Card?

The Twofold Benefit of Optimizing Marketing Content

Industrial Marketing Today

Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy. After all, that’s how your prospects and customers will find your blog and/or Web site. Copyright © 2010 Tiecas, Inc.

5 things to avoid while working to grow your business blog

EMagine B2B Blog

If you’ve spent much time with this blog, you know we’re big proponents of blogging for B2Bs; for example, see “How integrating a blog can help your B2B fast-track its marketing”. Much of our evangelizing has been aimed at simply getting started with your blog; but once you do that, you need to keep it [.].

Content Marketing Results: 18 Ways to NOT Get Blog Traffic

Writing on the Web

What are you doing or not doing on your blog that screws up your traffic? Here’s a typical one… “Okay, Patsi, I’ve been following you for a while now, and your blog writing tips have helped. Action : No way to subscribe to get email updates to blog.

How to Launch a Successful Blog in 12 Weeks: Lessons from Webbiquity


One of the primary reasons most blogs are abandoned is that it takes time to build an audience. As the graph shows, it took just 12 weeks for traffic to Webbiquity to surpass the traffic level of a far more established blog. Blog Traffic After Launch - Webbiquity vs. WMC.


Content SEO

delicious b2bmarketing

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. It’s also important to look at other file types that could be potential entry points for search: How many blogs published on the corporate domain name?

Don’t Jerk Blog Readers Around: 5 Tips to Keep on Track

Writing on the Web

5 Tips to Keep on Track" alt=" Dont Jerk Blog Readers Around: 5 Tips to Keep on Track" />. 5 Tips to Keep on Track" width="110" height="73" /> What’s the most frequent complaint I hear about blogging? The two questions are related to the same problem: not enough clarity about business blog goals. Make a list of keywords, categories and topics you’re qualified to write about and that must be addressed to solve the problems of your readers.

Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

Traffic numbers may have been down in August, but the quality of blog posts certainly wasn’t. So, here are the Best of B2B Marketing for August 2010 based on on social signals. Ten social media and technology mega-trends to watch - grow - Practical Marketing Solutions , August 10, 2010 I just read a fascinating (and lengthy!) report from McKinsey on tech-enabled business trends to watch and thought it was important enough to summarize for our community.

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Click, Read, Learn: B2B Marketing Zone Is Fast Food for the Brain

Writing on the Web

If you’re in any kind of business trying to use the Internet to get found, get known and get clients , you know you can easily get overwhelmed with information. This is a topic hub, aggregating blogs posts from a group of 48 best business-to-business marketing blogs. When you go to B2BMarketingZone , you’ll be able to quickly scan what other marketing experts are blogging about. You pick which posts are relevant to you and your business.

Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress.

Industrial Marketing Today

I have listed some easy, do-it-yourself (DiY) SEO tactics to optimize your WordPress blogs for search engines. Just building a business blog is not going to help you drive traffic or generate leads. I prefer just the postname since I optimize it with keywords and phrases.

Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

Any help that I can provide to my clients to alleviate the problem is greatly appreciated and rewarding for my business. Let’s say your business offers a software product designed to help business owners efficiently allocate revenue to related expenses to ultimately reduce costs.

Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

However, accurately defining and measuring customer engagement in complex business or industrial sales is still elusive. You can read his entire blog post here. Let’s see how Google Analytics can help you do just that. In Google Analytics look at Traffic Sources > Keywords.

5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

Those punch lines and stereotypes may be amusing but they won’t really help you come up with an effective site redesign. That depends, see my earlier post, Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress Blog. One-size-fits-all site content will not help you engage.

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Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010

B2B Marketing Zone Posts

July 1, 2010 to July 31, 2010. The 20 craziest things you can do on Twitter - grow - Practical Marketing Solutions , July 7, 2010 OK, we’ve heard all the great business success stories about connecting and learning through Twitter. Marketing Dashboard: Active Discovery - Digital Body Language , July 27, 2010 One of the most valuable areas to gain an understanding of is the current state of how your prospects actively discover your company and your solutions.

How Lack of Marketing Content Can Derail Your Website Redesign Project

Industrial Marketing Today

In the words of Jeffrey Zeldman , the renowned web designer, blogger, independent publisher and the king of Web standards according to Business Week, “Content precedes design. It doesn’t matter whether you work for a corporate marketing department or the owner of a small business website.

6 Easy Ways to Get More Visitors to Your Blog


A blog is an important asset to any business. But you can only reap these benefits if you can actually get visitors to your blog. But here are some simple strategies you can apply to each of your blog posts that will make your blog traffic soar quickly.

4 Enrollment Marketing Tips For Vocational Schools


Blog about your market niche, solicit guest bloggers from graduates, staff and administrators, and use your best keywords in the blog posts to generate qualified traffic. Blogging can be easy. Check out 8 Ways to Write Quick Articles for Your Business Blog.

Executive Summary: A CEO's Guide to Online Marketing


Instead, it is your job to understand how the costs, results and data surrounding online marketing impact the overall health and performance of your business. As a busy CEO, you likely don’t have much time. This will help reduce lead and customer acquisition costs.

Top 40 Posts and Hot Topics of Inbound Marketing and Social Media

B2B Marketing Zone Posts

June 2010. A fascinating “hardcore” B2B social media success - grow - Practical Marketing Solutions , June 20, 2010 With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B. Chris Koch , June 11, 2010 What happens when you stake the value of your contribution to the company on something that you’ll never do as well as someone else?

Start an Expert Ebook with an Outline: 11 Steps

Writing on the Web

Just as business blogs caught fire in 2004-2005, expert ebooks are what smart professionals use as a key marketing tool to get found, get known and get clients. So let’s get busy. wholesale ebook sales for January, 2010 were $31.9

87 More Vital Social Media Marketing Facts and Stats for 2012


Is blogging coming back or trailing off? Social networks and blogs In the U.S Social media and blogs reach 80% of all U.S. Just 23% of Fortune 500 companies maintain an active blog, vs. 37% of Inc. Digital Buzz Blog ). Digital Buzz Blog ). Business Insider ).

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Social Media for Busy Business Bloggers

Writing on the Web

With the onslaught of social media in the last 10 years, the ever constant question is, what can it do for my business and my business blog? First, why should you bother with social networking sites ( Facebook , LinkedIn , Twitter ) if you’re in business?

7 Things Your Blog’s Sidebar Can't Live Without


Your blog sidebar can be filled with anything you’d like, from fun and fancy widgets to ads for generating some extra income. But there are several important elements that your blog sidebar shouldn’t be without. Recent Blog Posts.


5 Types of Posts to Create a Balanced Blog


Cooking and blogging -- they have more in common than you might think. You should look at blogging in the same way. Here are five types of blog posts you should be writing: 1. These posts are the foundation of your blog. Roasts - Big Blog Projects.

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)


As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. Between large and small businesses? 97% of all consumers search for local businesses online. (An

Blog Better with an Editorial Calendar and Style Bank


Okay, so you've decided to start blogging, or to get serious about the blog you have. Business bloggers often find themselves stymied by the question of what to write about, and just exactly how to write it. Now write "BLOG POST" on those days. How can you help them?

Top 5 Inbound Marketing Articles to Start the Week: Cranking Out Content


Starting to feel the daily grind of blogging? If you're a business blogger who is trying to make the most of your blog by regularly cranking out content, chances are you're familiar with the pressure. Author: John Jantsch on Duct Tape Marketing Blog.

The 45 Inbound Marketing Terms You Should Know [Glossary]


Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing -- we''ve covered email marketing , website optimization , social media , and the list goes on. Blogging. An individual or group of people usually maintains a blog.