The ROI Guy

FEBRUARY 15, 2011

Gartner's latest CIO study, "Reimagining IT: The 2011 CIO Agenda" highlights several important trends that will have significant impact on technology marketing and sales enablement into 2011 and beyond. According to Gartner, this requires CIOs re-imagine IT and lead it through a process of “creative destruction.

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The Effective Marketer

MARCH 24, 2011

In their “ CMO Perspectives on B2B Marketing Automation &# this challenge for high quality leads is shown as having increased from 69% in 2009 to 76% in 2010. You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site. Like Be the first to like this post.

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The ROI Guy

JUNE 3, 2010

Recent reports from IDC and Gartner confirm earlier predictions that 2010 will see a rise in IT spending. Gartner has a slightly more optimistic outlook, predicting a 4.1% spending increase in 2010 compared to 2009, with the largest increases in the government / public sector. IDC's latest predictions point to a 3.8%

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Onalytica B2B

JANUARY 8, 2019

I started consulting in 2010 which really forced me to learn enough to provide the best advice and guidance for my clients. For me, MPM is a strategy and process for B2B marketers to measure revenue results, budget performance, and to provide guidance to help the business succeed in the future.

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Hubspot

APRIL 5, 2017

Basedon on a recent Gartner CMO Spend Survey , marketing budgets now account for 12% of company revenue, a steady increase from 2010. Start with Small Budgets. Returning to the Gartner survey, the role of marketing has changed dramatically over the course of a few short years.

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Hubspot

DECEMBER 13, 2022

A 2021 Gartner report revealed that 44% of millennials prefer interactions online with no sales representative in B2B purchase settings (and 100% of authors of this post). The 2008 recession accelerated their inability to adapt to changing consumer demand -- and by 2010, they filed for bankruptcy. I know that shift can feel daunting.

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Digital Transformation Hubspot eCommerce B2B Sales 59

The ROI Guy

JULY 5, 2011

The latest IT spending metrics have been released by Gartner, and the news is good for the second half of this year and 2011 overall. Gartner’s forecasts are up significantly from estimates earlier in the year, when 5.6 % growth for 2011 was the prediction, despite the disaster and perceived pause in the global recovery.

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The ROI Guy

AUGUST 3, 2010

This is good news for IT vendors, who were predicting that perhaps the issues in Europe or US unemployment would put a damper on growth in the second half of 2010. for the full year 2010, and 7.8% Both Gartner and IDC lag in their IT spending predictions by 4-5% less than Forrester's estimates - so why such a difference?

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ViewPoint

SEPTEMBER 27, 2012

Prior to joining ITSMA in 1995, Dave held field marketing and sales positions with Oracle and Apple and started his career in 1984 as a market research analyst at The Ledgeway Group, now part of Gartner Group. Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation.

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The ROI Guy

JANUARY 10, 2011

IT Spending on the Rise, But Executives Remain Economic-Focused A recent IT spending survey from Forrester confirms that 2010 remained a tough year for IT. Although enterprise technology budgets were trending upward, the progression was slight, in 2010 compared with 2009.

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The ROI Guy

MAY 3, 2010

Mr. Colony discussed the positive IT spending growth of 2010, and more importantly, that we are at the start of a 4 th innovation wave- a potential 7 to 10 year cycle of technology innovation. With regard to IT spending growth for 2010, Forrester has been the most aggressive in their projections, with a view that IT spend would grow 8.4%

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The ROI Guy

DECEMBER 23, 2010

Thursday, December 23, 2010 CIO Priorities for 2011 Indicate Continued Frugalnomics Focus According to a survey from the National Association of State Chief Information Officers (NASCIO), there has not been much to cheer about this holiday season as a public sector CIO. Tom then served Gartner as a Managing VP.

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The ROI Guy

MAY 12, 2010

SearchCIO's latest survey on IT budgets and spending priorities confirms reports from Forrester, Gartner and other analysts, that the IT spending recovery in 2010 is upon us. This shows a strong recovery, especially comparing to the meager 35% of budget increases in the SearchCIO survey of last November.

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The ROI Guy

MAY 6, 2010

New Customers in Q1 2010 Alinean has been selected to develop and power value-based sales and marketing campaigns for Wipro , PGI , CSC , CiRBA , MokaFive , Shoretel , Informatica and OfficeMax. Tom’s ROI and TCO experience began in 1993 with his first entrepreneurial venture, Interpose (acquired by Gartner in 1998).

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The ROI Guy

DECEMBER 9, 2010

Thursday, December 09, 2010 Seeing ROI in the Cloud? Tom’s ROI and TCO experience began in 1993 with his first entrepreneurial venture, Interpose (acquired by Gartner in 1998). Tom then served Gartner as a Managing VP. Gartner CIO Study Highlights Need for Outcome-Base. Latest Research. Let the Good Times Roll?

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The ROI Guy

OCTOBER 22, 2009

In Gartner's latest press releases from IT Symposium in Orlando, one of the key highlights for budget management next year is financial management of IT. How important is ROI still? ROI is required. As important in the business case is to tie any of the proposed initiatives to strategy and business goals.

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The ROI Guy

MAY 3, 2010

According to a new Gartner and Financial Executives Research Foundation research survey, the CFO is becoming the top IT decision maker in many organizations, with: over 75 percent indicating significant decision making involvement, and 41 percent indicate being the main decision maker for IT investments.

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The ROI Guy

DECEMBER 6, 2010

Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? These two market drivers will have important implications into 2011 and beyond for B2B sales enablement and marketing strategies and budgets. Tom then served Gartner as a Managing VP. Updated Alinean Social Media ROI Calculator - New.

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The ROI Guy

FEBRUARY 15, 2011

Tom’s ROI and TCO experience began in 1993 with his first entrepreneurial venture, Interpose (acquired by Gartner in 1998). Tom then served Gartner as a Managing VP. Gartner CIO Study Highlights Need for Outcome-Base. ► October (8) Tech Marketers May Need to Rethink Budgets for 201. Latest Research.

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The ROI Guy

JULY 11, 2011

CFOs and other executives are in more control of IT purchases than ever, this according to recent research by Gartner, Inc., Sources: CFOs' Priorities for Technology Identified in the 2011 Gartner FEI Technology Study. Gartner on Demand webinar "Exploring CFO Priorities for 2011."

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The ROI Guy

JANUARY 20, 2011

Tom’s ROI and TCO experience began in 1993 with his first entrepreneurial venture, Interpose (acquired by Gartner in 1998). Tom then served Gartner as a Managing VP. Gartner CIO Study Highlights Need for Outcome-Base. ► October (8) Tech Marketers May Need to Rethink Budgets for 201. Latest Research.

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chiefmartech

AUGUST 1, 2016

They surveyed 532 marketers, in both the US (174) and Europe (358), across a wide range of organizational sizes and marketing budgets, to produce one of the most authoritative and statistically significant studies of how firms are managing marketing technology today. 2008) and Rise of the marketing technologist (2010).

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Convince & Convert

SEPTEMBER 20, 2010

The MarketingProfs research bears this out, as usage of primary social outposts is almost identical, regardless of budget. You will see in 2010 that most companies will, hopefully, leave behind both notions (media is important, and B2C and B2C are different) due to results that we will start seeing in the market. Nicely said, Esteban.-=

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The ROI Guy

FEBRUARY 14, 2011

Tom’s ROI and TCO experience began in 1993 with his first entrepreneurial venture, Interpose (acquired by Gartner in 1998). Tom then served Gartner as a Managing VP. Gartner CIO Study Highlights Need for Outcome-Base. ► October (8) Tech Marketers May Need to Rethink Budgets for 201. Latest Research.

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The ROI Guy

OCTOBER 22, 2010

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before. Tom then served Gartner as a Managing VP.

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The ROI Guy

NOVEMBER 4, 2010

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. Let us examine each of these IDC trends in detail and what they mean to 2011 strategies and budgets.

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The ROI Guy

FEBRUARY 4, 2009

Wednesday, February 04, 2009 How TCO is a common sense sales and marketing Tool for Today’s Chaotic Economy My friend and board member Bill Kirwin, original father of TCO analysis with Gartner, put it best when he wrote this article for us on the power of using TCO as a sales and marketing advantage to win deals in these tough economic times.

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The ROI Guy

JULY 15, 2009

Tom’s ROI and TCO experience began in 1993 with his first entrepreneurial venture, Interpose (acquired by Gartner in 1998). Tom then served Gartner as a Managing VP. Gartner CIO Study Highlights Need for Outcome-Base. ► October (8) Tech Marketers May Need to Rethink Budgets for 201. Latest Research.

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Hubspot

NOVEMBER 18, 2011

This is a more than 50% increase over 2010, which had also doubled in revenue from the year before. Source: Gartner Research) Tweet This! Source: Gartner Research) Tweet This! Gartner estimates a 15% savings on creative production with marketing automation. Source: Gartner Research) Tweet This! Tweet This!

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Stats Marketing Automation Services Marketing Automation Automation 28

The ROI Guy

JANUARY 25, 2011

Tom’s ROI and TCO experience began in 1993 with his first entrepreneurial venture, Interpose (acquired by Gartner in 1998). Tom then served Gartner as a Managing VP. Gartner CIO Study Highlights Need for Outcome-Base. ► October (8) Tech Marketers May Need to Rethink Budgets for 201. Latest Research.

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The ROI Guy

JANUARY 17, 2011

Diagnose It is essential to engage executives and key decision makers as early as possible in the buying lifecycle, when strategies and budgets are set. Tom’s ROI and TCO experience began in 1993 with his first entrepreneurial venture, Interpose (acquired by Gartner in 1998). Tom then served Gartner as a Managing VP.

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The ROI Guy

FEBRUARY 4, 2009

Tom’s ROI and TCO experience began in 1993 with his first entrepreneurial venture, Interpose (acquired by Gartner in 1998). Tom then served Gartner as a Managing VP. Gartner CIO Study Highlights Need for Outcome-Base. ► October (8) Tech Marketers May Need to Rethink Budgets for 201. Latest Research.

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Convince & Convert

SEPTEMBER 21, 2010

What’s the budget? based on budget or schedule) Once you’ve answered those questions you can compare major social media monitoring tools. Another piece of advice I’d offer you is don’t get too caught up in budget. She specializes in social media strategies that lead to actionable plans to achieve real world objectives.

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The ROI Guy

FEBRUARY 4, 2009

As TCO studies have taught us however from the time Bill Kirwin first developed these models for Gartner, it is important to look not only at purchase cost of the solution, but the ongoing costs over the entire ownership lifecycle. Tom then served Gartner as a Managing VP. Gartner CIO Study Highlights Need for Outcome-Base.

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Convince & Convert

SEPTEMBER 21, 2010

In fact, I believe that ultimately SM will be viewed largely as a customer retention tool, with budgets from those departments and metrics that focus on customer lifetime value and how it’s impacted by social media touches. Using social media to acquire customers is like using email to acquire customers.

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The ROI Guy

SEPTEMBER 4, 2007

Tuesday, September 04, 2007 The Business Value of Server Virtualization One of the key issues in IT today is that normal operating expenses consume way too much of the annual budget – 61% on average in most organizations is spent keeping the lights on, and 25% spent on regular migrations and upgrades. by 2010 [2].

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The ROI Guy

NOVEMBER 29, 2010

The organizations that recognize these significant and fundamental B2B buyer changes, and align their content marketing budgets to empower buyers, engage one-to-one, build trust, address economically focused buyers and enable sales to engage with more value will be the winners in the next decade.

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