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Interview with Mark Schaefer

Onalytica B2B

Mark Schaefer – Keynote Speaker, Marketing Consultant, Author, Executive Branding Coach. Key Topics: Marketing Strategy, Social Media Marketing, Keynote Speaking, Coaching. based Schaefer Marketing Solutions, he specializes in marketing strategy and social media workshops. Location: Tennessee, USA.

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How to Explain Content Marketing to Anyone [Fresh Examples]

Content Marketing Institute

Editor’s note: Explaining content marketing is a never-ending challenge. The concept of content marketing has been around for hundreds of years ( see an example from 1672 ), and the discipline has gained incredible popularity since 2010, according to Google Trends. Content marketing as your family would understand.

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B2B data decay and list rental – buyer beware!

Biznology

Overview: There are four primary elements of a B2B targeted marketing campaign: Targeting, segmentation and list selection. Of the four, no experienced B2B marketer disagrees that the targeting, segmentation and list element is the most important. At times list brokers or managers do not like to divulge client names, but press anyway.

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Trust Through Simplicity: How Anthem’s Content Marketing Inverted the Insurance World

Content Standard

In March of 2010, the Affordable Care Act (ACA) was signed into law. Complicate this further with a complex system of brokers, providers, and health care institutions, and consumers were left with a befuddling law affecting a massive system of competing interests that they were somehow supposed to navigate.

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France’s Google is different than ours

Biznology

Visiting Paris was am important reminder for me as an expert in Search Engine Optimization (SEO) and Search Engine Marketing (SEM) that I had forgotten since living in Berlin, Germany, back in 2010 — half a decade ago. But that’s not the market I am talking about. It’s really difficult to find the gaps.

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Top Social Media Measurement and Tracking Tools

Online Marketing Institute

Sales & Marketing. --> Bloggers. --> Resources. 2010 Eddie and Ozzie Awards Call for Entries OPEN! Here, digital audience marketers chime in on the ones they’re using now, and why. Erin Hoskins, Senior Marketing Director, New Media, Meredit h. Erin Hoskins, Senior Marketing Director, New Media, Meredit h.

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How I Achieved Blogging Success In 30 Days

Online Marketing Institute

Facebook comments: Comments Pankaj Gupta Twitter: pankajguptag says: December 16, 2010 at 12:25 pm I have to learn about LinkedIn. Use of Google Search Operators are Case Sensitive Reply Home of cats says: October 4, 2010 at 12:19 am Thanks for sharing, I just forget about the power of facebook! Awesome post. Noo… Reply J.