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Best Interactive PR Articles and Blog Posts of 2009

Webbiquity

Interactive PR, sometimes called social PR, is a combination of search-optimizing press releases, creating social media releases through tools like PitchEngine , blogger outreach and the use of social media to promote company news and announcements. Blogger Outreach. Blogger Relations by Sourcing Innovation.

PR 100
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The Challenges in Adoption of Marketing Technology « The Effective.

The Effective Marketer

While personalities play a role, I think corporate policies and the marketing leadership play a big role in shaping up how marketing technology is brought into the company. With markeeting budgets still being threatened due to economic uncertainty, marketers are pressed to justify their purchases and show ROI. United States License.

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Blog with Discipline to Get Marketing Results

B2B Marketing Traction

A recent Hubspot survey showed that most business bloggers write no more than one blog entry a week. In 2010 2-3% write multiple blog entries per day, 8% write one per day, 29% write 2-3 per week. At one blog entry per day 90% of bloggers have acquired customers, and with multiple blog entries per day 100% have gotten customers.

Blogger 100
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effective marketer principle 4: take responsibility for decisions

The Effective Marketer

Drucker advises us to use the following when determining the responsibility for each task laid out in the plan: The name of the person responsible for the task The deadline (when does it need to get done?) Do you have to put out a press release after you revamp your whole website? Until there’s a clear “owner”, a task won’t get done.

Planning 100
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effective marketer principle 7: run productive meetings

The Effective Marketer

Shouldn’t [name of person] also participate in this meeting? There are meetings to prepare a statement or press release, meetings where team members report the status of their tasks, meetings to inform other executives, and so on. Why are all these people in this meeting? Why are we meeting? What are we trying to accomplish?

Planning 100
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A Blogging Style to Call Your Own

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.

Web 2.0 60
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Social Media Lawsuits Protect Yourself From Them | Guest Posts.

Convince & Convert

Marketers have a responsibility to ensure that bloggers are providing disclosure and that statements are not misleading or unsubstantiated. Having a social media policy is considered an enforcement action by the FTC, which can be important if you are sued for misleading or unsubstantiated claims on a blog or by a blogger.