Industrial Marketing Today

article thumbnail

A Blogging Style to Call Your Own

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.

Web 2.0 60
article thumbnail

Content Marketing for Engineers

Industrial Marketing Today

Yes, I do get it that the lines between work and personal lives have blurred thanks to today’s hyper-connected world where everybody is always “On.” Call it P2P (Person-to-Person) marketing if you will. This trend is consistent and was reported in 2010, 2011 and in 2012. I know it’s Emerson again.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

by Achinta Mitra on July 14, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing Even though “content curation” is not a common phrase, there’s plenty of discussion to be found on the Internet. Rohit may be the first person to have coined the term “content curator.”

article thumbnail

Content Creation Made Easy

Industrial Marketing Today

REVEAL Adding a personal experience helps to humanize your content. Copyright © 2010 Tiecas, Inc. Then I expand the bullet points into complete paragraphs. An outline also creates a roadmap as I progress from chapter to chapter until I finish my report or eBook. No one likes to read text that sounds like a sermon.

Web 2.0 60
article thumbnail

3 Business Blogs with Proven ROI from Industrial Companies

Industrial Marketing Today

Rick Short , Indium’s Marketing Communications Director and the chief corporate blogging strategist, manages 73 blogs written by 14 in-house bloggers, all engineers. times increase in registration of community members; double-digit growth in paid subscriptions for their SaaS product RapidResponse and a BtoB Social Media Awards 2010 winner.

article thumbnail

Driving Traffic to Your Homepage All the Time May Be a Big Mistake

Industrial Marketing Today

High bounce rate — is the percentage of single-page visits or visits in which the person left your site from the entry page. Leave a Comment Previous post: 101 Tips from 50 Small Business Bloggers Next post: Are You Creating Irresistible Offers with Your Email Marketing? Copyright © 2010 Tiecas, Inc. They are: 1.

Traffic 60