Remove 2010 Remove Blog Remove Content Remove Newsletter

Ten reasons to blog – even if nobody reads it

grow - Practical Marketing Solutions

. Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Look at companies like General Electric who do an amazing job with their blog and yet have almost no “community&# or comments at all. Do your competitors have a blog?

The Best B2B Marketing Ideas of 2010

delicious b2bmarketing

MarketingProfs Member Login | About Us | Members Benefits | PRO Members MarketingProfs Daily Fix Blog Home Marketing Resources Online Seminars Conferences Videos Research Store PRO Members Forum Blog Jobs Blog Home Archives RSS/XML Veronica Maria Jarski BIO 12.20.10 The Best B2B Marketing Ideas of 2010 A guest post by Jeff Ogden , president of Find New Customers Although companies like Marketo, Eloqua and Kinaxis have produced terrific written content in blogs, e-books, etc.,

Trending Sources

7 Places to Find Quality Email Newsletter Templates

Hubspot

If you had to guess, how many email newsletters do you think you're subscribed to? If done well, though, email newsletters can do wonders to help you build an engaged subscriber base , keep your business top-of-mind, and nurture leads that are already making their way down the funnel.

Best Email Marketing Tips, Tactics and Metrics of 2010

Webbiquity

3 items that should be in your 2010 email budget by BtoB Magazine. 30 Beautiful Email Newsletters Design For your Inspiration by Tripwire Magazine. Internet Marketing for Beginners: Email marketing optimization 101 by MarketingSherpa Blog.

A fascinating “hardcore” B2B social media success

grow - Practical Marketing Solutions

The case exemplifies an integrated approach to CRM, customer research, SEO, web design, content development, and social media marketing that I think you’ll enjoy! Attract new sales leads through relevant content. > Created a blog that frequently featured their customers.

15 things marketers should stop doing and thinking in 2011

Chris Koch

Unless you are selling products, and inexpensive ones at that, it is impossible to track a tweet or a blog post directly to a sale. Mobile is just a content channel. We’re dismissing mobile because we can’t see ways to pump content through phones to buyers. Buyers don’t like looking at content on smart phones. Optimize your content for phones. We need to close the loop on what buyers do with our content and use that insight to predict what they will do next.

Marketing Automation Trends for 2010

LeadSloth

In this post I want to focus on the trends in Marketing Automation for 2010. Creation of buyer-centric content. 1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured? (3) In 2010 you’ll start to hear about marketing methods.

Best Web Presence Optimization Guides and Tips of 2010

Webbiquity

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog.

12 Social Media Tools for B2B Pre-Event Marketing

delicious b2bmarketing

Blog Create a blog for the conference and source content from speakers and attendees. The blog can even extend beyond the conference and be used as a year-round source of information. Leverage it for other uses too including the event blog, Facebook page, etc.

Writing Web Content: 5 Simple Steps for Results

Writing on the Web

I suppose it depends on what you’re writing, but I can’t think of many web pages, blog posts, articles where these 5 questions wouldn’t be appropriate. This week I wrote about how one of my clients hadn’t realized all the benefits of selling her original art-work cards online: A Simple Blueprint for Writing Web Content that Gets Results. Example: Imagine I’m writing copy designed to promote my ebook, Content Marketing with Blogs.

The Three Biggest Mistakes Companies Make with B2B Websites

delicious b2bmarketing

Because the website is so important, B2B marketers and business owners really need to ensure that their sites are up to snuff before beginning a social media campaign or developing a content strategy because the website needs to support these activities in order for them to be successful.

FAQ 27

B2B Social Media Marketing -- Does It Work?

delicious b2bmarketing

Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work? Kaila Strong | Dec 6, 2010 | 0 Comments Tweet Arguably, social media marketing for B2B companies is one of the most difficult campaigns to run. Newsletter problems?

SEM 23

Translate Features into Benefits if You Want Your Marketing.

Industrial Marketing Today

What I do want to talk about here is the how and not the why of you should translate your features into tangible benefits if you want your marketing content to engage with prospects and convert them into customers. I found this one from Michael Fortin’s blog.

Finding The Right Calls-To-Action For Your B2B Website

delicious b2bmarketing

MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business Finding The Right Calls-To-Action For Your B2B Website Nov 17, 2010 at 12:23pm ET by Shellie Foriska Marketers continue to search for ways to convert more website visitors into actual leads. Top Content/Pages These reports show the most visited pages on your website, which gives insight into the topics your visitors and prospects find important. Exclusive videos & newsletters.

B2B Marketing Predictions For 2011

B2B Marketing Insider

2010 was the year social media moved from cutting edge to mainstream (right?). Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Top 24 B2B Marketing Posts in February

B2B Marketing Zone Posts

February 2010. Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009 - Webbiquity , February 1, 2010 Social media marketing activity exploded in 2009, and so did coverage of these practices. So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. Content (143).

The Top 3 Priorities for 2010 Marketing Budgets

delicious b2bmarketing

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Design PR SEO-SEM Social Media Strategy More testchannel AdROCK eBooks Educational Facebook Guest Posts Twitter The Top 3 Priorities for 2010 Marketing Budgets November 2nd, 2009 | By guestblogger By Tom Pick | Online Marketing Executive | KC Associates With a lingering recession, the U.S.

SEM 24

90 Tips to Make Your Blog Rock

delicious b2bmarketing

Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! 90 Tips To Make Your Blog Rock 1. Publish content on what not to do!

Tips 62

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

It is heartening to see that content is at the center of most discussions about the state of B2B marketing today. However, industrial marketers face a challenge when it comes to producing a steady stream of fresh content to keep their target audience engaged.

Content Curation in B2B Marketing

delicious b2bmarketing

In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge. Â Pure content creation is demanding. Pure automation of content aggregation doesn’t foster interaction.

25 Ways to Get More Social Media Followers

Hubspot

Add buttons to your blog and even other website pages that allow visitors to share your content on social sites like Twitter, Facebook, and LinkedIn. Share Quality Content. Blog Comment Signature. Newsletters & Lead Nurturing.

Social Media Minute: 25 B2B Marketing Uses of LinkedIn

MLT Creative

Use apps and widgets to integrate other tools, such as importing your blog entries or Twitter stream into your profile. Link to articles and content posted elsewhere, with a summary of why it’s valuable to add to your credibility. Put your LinkedIn Account to Work.

Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

Industrial giants have deep pockets to create marketing content on a daily basis. How can you use marketing content to generate a decent volume of sales-ready leads at a low(er) cost? What is effective content marketing? What is a content audit?

39 Fantastic Inbound Marketing Blogs You Ought to Be Reading

Hubspot

In August 2011, we did a round-up of the 23 best inbound marketing blogs on the internet. 39 Fantastic Inbound Marketing Blogs to Start Reading Today. Peter Kim delivers his blog posts about social business in short, easy to digest snippets. 31) Seth's Blog.

How to Write an Effective Email Newsletter

Webbiquity

Note: This post was originally published on the WebMarketCentral blog. A few years ago, I was tasked with reviving a declining company newsletter. First, the newsletter was split into two separate publications. The other version – the prospect newsletter – was designed primarily to appeal to prospects, although existing customers were welcome to sign up.

Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

Without a clear understanding of the stages, it is difficult to align your marketing content with your customer’s decision-making process. This 28-page white paper is chock full of useful information for aligning your marketing content with the industrial buy cycle.

Marketing Leads: Quality Vs. Quantity

B2B Marketing Insider

Lead scoring is a key component so that once a lead meets a quality threshold, it is sent to sales with all the relevant history such as marketing tactics responded to, content viewed, solution interest, budget or timeframe. kenny madden Aug 13 2010 Michael, Great post.

83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more.

Vote for Your Favorite Super Bowl 2010 Ad

B2B Marketing Traction

You can edit the content that appears here by visiting your Widgets panel and modifying the current widgets in Sidebar 1. Or, if you want to be a true ninja, you can add your own content to this sidebar by using the appropriate hooks. Sign up for our Email Newsletter. Services.

Building an Audience Is Not a Chore: 5 Brands That Began with Content

Content Standard

Or a great marketing and content strategy? Your content strategy may just need a fresh dose of inspiration. I’m not interested in homemaking blogs, and Prairie Lady—or whatever it’s called—sounds especially wifey,” I muttered. The year was 2010.

17 Questions On How To Build A Content Marketing Strategy [Q&A]

B2B Marketing Insider

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. Click the link above to our blog post summary of the most important stats, quotes, slides, templates and also to download the presentation and the templates.

How To Align Marketing With Sales

B2B Marketing Insider

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy September 30, 2010 29 Subscribe How To Align Marketing With Sales Share This is arguably the single most important topic for marketing: how to align with sales. Then work with sales to fill those gaps in content and process.

38 Fantastic Inbound Marketing Blogs You Ought to Be Reading

Hubspot

In August 2011, we did a round-up of the 23 best inbound marketing blogs on the internet. 38 Fantastic Inbound Marketing Blogs to Start Reading Today. Peter Kim delivers his blog posts about social business in short, easy to digest snippets. 31) Seth's Blog.

Blog Makeover Nets Sales Leads for Software Company

The Point

How do you reinvent a company blog in a way that does more than simply provide a platform for thought leadership? Like many companies, Navicure’s corporate blog had evolved organically over time, and the marketing team was looking to leverage social media for more than just PR value.

Tips to Improve How You Segment Your Database

Anything Goes Marketing

Between taking a nice vacation, recovering from the vacation and then work travel, the ‘old blog was collecting some dust. Just by clicking on a button in the email, the subscriber will receive an updated email newsletter with content that is tailored to their needs. Hi everyone.

Email 11

Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

7 Mistakes Speakers Make with Presentations

Writing on the Web

The more I think about this, this “rule of 3″ should also apply to other content you publish and communicate: newsletters, blogs, white papers, ebooks, etc. Blog this on Blogger. Content Marketing that Speaks to the Old Brain.

Content Marketing Spotlight Series: A Q&A with Kivi Leroux Miller

Opentopic

Opentopic is excited to present the most recent interview in our Content Marketing Spotlight Series , a regular feature that provides valuable insights from thought leaders in the content marketing space. Be sure to subscribe to our content marketing blog so you don’t miss future posts.

Drip Campaigns: Tips From Marketing Automation Monday

LeadSloth

Lots of good ideas and best practices were exchanged, and I wanted to give you a quick summary in this blog post. An email marketing vendor found out that people searching for "newsletters" are less sophisticated than those who search for "email software" That's useful info to fine-tune your nurturing programs. Often, the content of the email is kept short.

Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

That however is only part of the solution because if your content doesn’t engage the visitor s/he won’t take a desired action to move forward in the sales cycle. Your online content needs to play a much more active role in moving site visitors along in his/her buy decision.