best 
markempa
JUNE 14, 2005
« MarketingSherpas 10 Best Blogs for 2005: B2B Lead generation blog wins honorable mention again! Main | Research confirms that B2B Companies Continue to Struggle with Lead Generation and Follow-up » Word-of-mouth marketing gets BtoB people buzzing I just heard that I was quoted in BtoB Magazine on word-of-mouth marketing (WOM).
markempa
MARCH 30, 2005
When it comes to word of mouth marketing (WOM), Ive observed that many B2B marketers, marketing blogs and the media seem overly concerned about brand building. So if you want to build a WOM marketing program, you must look at your reputation first - not your brand. They have it wrong. " Read my post on defending thought leadeship.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
markempa
MAY 20, 2005
« Asking for referrals does more than generate leads | Main | Lead generation ROI depends on a good handoff » Lead Generation via Industry Experts Proactively building relationships with industry experts is a powerful way to generate sales leads and positive word of mouth (WOM).
Convince & Convert
APRIL 28, 2010
Repeat customers have always been my best influencers. Best [link] Jeffrey Henning RT @gagan_s: The Science of Inequality — Finding Your Influential Customers, [link] << Updating Segmentation matrices #MR [link] Avi Savar Do you know how to find your brand's mass influencers? link] jaybaer Good question Mike.
markempa
MAY 25, 2005
To be effective at word-of-mouth (WOM) he recommends, "a word-of-mouth process” (WOMP). To be effective at word-of-mouth (WOM) he recommends, "a word-of-mouth process” (WOMP). Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0
markempa
JUNE 14, 2007
Blogs, podcasts, WOM, etc.) Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. You can’t do that with Hawking.”
markempa
JUNE 8, 2005
This is especially important in generating postitive word of mouth (WOM) too. This is especially important in generating postitive word of mouth (WOM) too. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 As an expert, people and companies will seek you out when they have problems.
Expert insights. Personalized for you.
120 
Let's personalize your content