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6 Rules for Content Marketing

Modern B2B Marketing

6 Rules for Content Marketing was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Marketers are working hard to create great content that can be used to create sales leads , drive website traffic, promote brand, and educate customers and prospects.

Marketo’s 1,000th Blog Post: Our Modern Marketing Definition Revisited

Modern B2B Marketing

Author: Jon Miller (@jonmiller) This is the 1,000th post to Marketo’s blog. We are seeing new display advertising formats that offer links to relevant content pulled from the company’s website. Pinterest launched in March 2010, and Instagram in October 2010.

Trending Sources

15 best Big Data companies and why they stand out


Here are the 15 best Big Data Companies and why they stand out according to sources that rank them highly. Best Big Data companies with the biggest revenue . It’s safe to say that 2015 was SQream’s best year yet. Best Big Data companies to watch .

Email Design Review Gallery « The Effective Marketer

The Effective Marketer

Design #1 Email Sender: Marketo Email Title: Social Best Practices for Marketing in the Cloud What I Like: Clean design; date and time of the webinar on top easy to find; orange “Free Webinar&# button calls attention to the important action (register now!)

Impressive Marketo User Summit


At this week’s Marketo Summit , I realized we’re right in the middle of B2B Marketing Event Season. In this post I’m giving a short impression of the Marketo Summit. The Marketo User Summit was BIG: 600 customers and partners were attending. Marketo University. The program started with the Marketo University, with a beginner and an advanced track. Global Marketo Roll-Out. How Marketo Uses Marketo.

Some of the Best Tweets from the Insider Summit #IS12

Sales Intelligence View

The welcome reception at #IS12 is awesome [link]. sugarcrm @blythecollc @InsiderSummit #is12 [link]. link]. “ @SAPCRM’s @Nicholask71 at #IS12: “40% of the companies that were at the top of the Fortune 500 in 2000 were no longer there in 2010.”

Best 31

4 Reasons B2B Companies Should Use Linkedin Company Pages, Plus 4 Examples and 4 Tips to Get Started

Modern B2B Marketing

Keep the Company Description Short : You might notice I didn’t use the full Marketo boiler plate description on my Products and Services page. Check out my 5 minute video on making the best use of LinkedIn Company Pages- Products and Services tab.

Highlights from the 2010 Dreamforce Keynote: The Cloud Computing Event of the Year

Modern B2B Marketing

2010 product of the year from ReadWriteWeb and eWeek. Highlights from the 2010 Dreamforce Keynote: The Cloud Computing Event of the Year was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. It just ended minutes ago, and it was #awesome.

Is Sunday the New Tuesday for Email Marketing?

Modern B2B Marketing

In the end, the best way to find out is to A/B test on content and timing, review performance stats, iterate, and repeat. Review email marketing best practices. was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Tags: Email Marketing Testing b2b marketing email best practices Modern B2B Marketing There have always been “rules” around what day you should send email marketing messages.

Marketo Book Club: Sales 2.0

Modern B2B Marketing

In case you haven’t had the chance to check out Marketo’s B2B Sales and Marketing Book Club , we’ve decided to showcase one book every week. Check out Marketo’s YouTube page to see Anneke speak on how to get started with Sales 2.0. Marketo Book Club: Sales 2.0

A Simple Technique for Reducing Bounces & Unsubscribes

The Point

At our agency , when we send emails – for example, to blog subscribers – we include this “update profile&# option in two locations – one immediately under the body of the email (image at right), and another in the footer immediately under the unsubscribe link.

Don’t Forward This To A Friend! – Email Marketing Best Practice

Modern B2B Marketing

I recently read a DMNews article published a while ago that had comments from two marketers about forward-to-a-friend links. One marketing expert supported the use of a forward-to-a friend link, saying 'pass along readership’ helped share the message and that personal endorsements are powerful. The forward-to-a-friend link is typically placed at the top of the email, which is considered prime space in an email.

BMA 2010 Engage Conference – Making Ideas into a Reality

Modern B2B Marketing

It’s relationships like these I really take to heart since Marketo’s technology is built to foster and enable those relationships – plus give marketing the credit they deserve for their hard work. .

Revenue Stage Analytics: The Marketo Model

Modern B2B Marketing

In the past couple of posts, I have explained the methodology behind revenue cycle analytics, its best practices and the importance of defining your revenue stages. Revenue Stage Analytics: The Marketo Model was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

Lessons from the CSO Insights 2010 Lead Generation Optimization Study

Modern B2B Marketing

The CSO Insights 2010 Lead Generation Optimization Study identifies some of the best practices that companies are focusing on to optimize their lead generation performance. Marketo is excited to sponsor the upcoming Sales and Marketing 2.0: 2010 Lead Generation Optimization.

7 Ways to Generate More Sales Revenue with Marketing Automation

Modern B2B Marketing

by Katie Byrnes In a recent webinar, Mac McIntosh, Founding Partner of AcquireB2B, and Jep Castelein, Founder of LeadSloth (and new Principal Consultant at Marketo!) The lead generation media that is working best today for inbound is online marketing (e.g.

12 Tips For B2B Marketers to Excel in Twitter

Modern B2B Marketing

Sharing content from other B2B sources is a given, but be sure to include links to your own content from newsletters, B2B blogs, white papers and other sources in your tweets. To learn more about B2B social media, subscribe to the Modern B2B marketing Blog or follow Marketo on Twitter. 12 Tips For B2B Marketers to Excel in Twitter was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Here’s what the social signals said was the best content and the hottest topics. Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Monitor your social media in less than 10 minutes a day - inblurbs , November 26, 2010 Social networking is very essential for today’s online business world. link].

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Seeking a World-Class CMO for Marketo

Modern B2B Marketing

Note: This post is more personal and Marketo-centric than the typical best practices and thought leadership I share in the Modern B2B Marketing blog. It’s been a bit over three and a half years since Marketo started formal operations, and two and a half since we launched Marketo Lead Management. As co-founder and VP Marketing, I am extraordinarily proud of my role helping to drive that growth: Our revenue engine is one of the best I’ve ever seen, delivering $1.50

Marketo Secures $25 Million in New Financing to Help Customers Drive Revenue Growth

Modern B2B Marketing

As the leading Revenue Performance Management company, Marketo is laser focused on helping its customers become the revenue growth champions of the 21 st Century. Today I share the exciting news that Marketo has received $25M in venture funding, led by Institutional Venture Partners.

20+ Cool Social Media and Web Tools


A cool, free blog widget that automatically displays links, along with thumbnail images, to related posts on your blog at the bottom of each blog post you publish. List of Search Engines – Top Search Engines in 2010 by Secret Search Engine Labs.

The Top 5 Skills You Need to be a Marketable Marketer

Modern B2B Marketing

Assessment skills - Weigh the opportunity costs of different programs then assess these options, choosing the best ones to achieve the ideal marketing and program mix for your company.

Welcome to the Marketo Modern B2B Sales Blog!

Modern B2B Marketing

One of the great things about working at Marketo is the amount of marketing and sales professionals we speak to each week. Marketing Automation really seems to be breaking out, and with it comes an entire reinvention of sales and marketing alignment, best practices, and ideas of how to more acutely define the revenue funnel and the sales cycle. . But the best thing is hearing about the increase in CLOSED DEALS that these customers are experiencing.

Thought Leader Interview with Debbie Qaqish

Modern B2B Marketing

I had the pleasure of speaking with Debbie about The Pedowitz Group’s involvement with the Marketo User Summit 2010, and what she sees as the future of sales and marketing organizations. Pedowitz was a sponsor of the inaugural Marketo User Summit last year. Because we have customers from Marketo who are returning for their second conference, we are going to have attendees who are much more mature in their use of Marketo.

Online Trust Alliance Works to Promote More Trust

Modern B2B Marketing

To a packed room in the Georgetown University conference center in Washington DC, Manish Goel and Craig Spiezle kick off the Online Trust Alliance’s (OTA) 2010 forum. Taking care of your customer and bringing them value is one of the best ways to build trust.

Social Media & Marketing Automation


Around the same time I got an email announcing Marketo’s Chatter for Sales Insight , integrating sales notifications in the Facebook-like interface of Chatter. This is either done by analyzing the HTTP referrer or by posting a tracking link on the Social Networks.

B2B Content Marketing - Less is the New More?

Ambal's Amusings

You use the executive summary as a blog post with a link to download the whitepaper. Blog Modern B2B Marketing Twitter Marketo InboundMarketer. She has also written for many marketing blogs, and is a frequent contributor to Marketo ’s popular blog, Modern B2B Marketing.

Fast and Furious Feature Releases – A Marketo Community Update

Modern B2B Marketing

by Heather Watkins On December 6, 2010, Marketo launched its revamped customer community on the platform to give our customers the ability to: Get product answers quickly. Connect and share resources with other Marketo peers.

How to put the "Viral" in B2B Marketing Viral Campaigns?

Ambal's Amusings

For a B2B company, if 1,000 people download your eBook, white paper or video, does it matter if you can’t link that activity back to revenues? The best example I’ve seen documented recently is from Junta42. "Best viral campaigns show real thought leadership."

Top 10 Tips for Lead Nurturing Success

Modern B2B Marketing

A great addition to Marketo’s Resources has been the Spear Marketing Group white paper, Top 10 Tips for Lead Nurturing Success , written by Howard Sewell. Not only is it a helpful resource when starting your lead nurturing , it also embodies and reinforces so many Marketo best practices. Top 10 Tips for Lead Nurturing Success was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

5 B2B Marketing Infographics You Can’t Go Without

Modern B2B Marketing

Good, better, best is a mantra we can all live and learn from in B2B marketing. Surprisingly enough, has the best approval rating out of all social media sites with Yahoo!

B2B 2

A Brief History of Marketing

The Effective Marketer

I was made aware of the new infographic “ The Evolution of Marketing Automation ” by Jaclyn from BlueGlass , the company that worked on it for Marketo. Although interesting, I am not sure the infographic format is the best way to visualize this information. Heck, even the simplistic “ History of Marketing Channels ” infographic from Visual Loop published back in 2010 had more meat.

The Secret to Successful Email Marketing: Testing

Modern B2B Marketing

offer, content length, link placement) over and over will help you narrow down the best email marketing campaign for your business and your audience. of links and link placement. of links. Hate it or love it, email marketing is here to stay.

Stage by Stage: Revenue Cycle Analytics Best Practices

Modern B2B Marketing

Here at Marketo, we have a revenue stage modeler that is formally defined, starting with awareness and moving through marketing and sales to closed business and beyond. A best practice revenue stage model is based on three fundamental principles: Sales resources are relatively expensive. Stay tuned for a look into Marketo’s own revenue model. Until then, check out Marketo’s SlideShare for our Revenue Cycle Analytics presentation.

Using a Purchase Funnel to Measure Marketing Effectiveness: Better than Last-Click Attribution But Far From Perfect

Customer Experience Matrix

Examples of vendors taking this approach include: - Marketo recently announced new " Revenue Cycle Analytics " marketing measurement features with its customary hoopla. The conceptual foundation of Marketo’s approach is that it tracks the movement of customers through the buying stages. Although this is pretty standard among business intelligence systems, few if any of Marketo's competitors offer anything similar.

150+ Questions for Your Marketing Automation RFP

Customer Experience Matrix

Those of you familiar with the Raab Guide to Demand Generation Systems know it already contains very detailed information on major vendors ( Aprimo , Eloqua , , Manticore Technology , Marketbright , Marketo , Neolane and Silverpop ). The best I could do was to make the questions as specific as possible. That will let my final report include summary scores that help identify which vendors are best suited for each type of buyer.


Is Content Marketing Traditional Advertising’s New Rival? [Infographic]

Modern B2B Marketing

by Andrew Spoeth Content marketing has become a critical component of B2B marketing , but can you identify the most popular types of content, why they are used, and which content is working best? Infographic] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

5 Tips For B2B Public Relations Professionals

Modern B2B Marketing

To learn more useful information about B2B marketing and PR, subscribe to the Modern B2B marketing Blog RSS feed or follow Marketo on Twitter. 5 Tips For B2B Public Relations Professionals was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

17 Compelling And Highly Usable B2B Marketing Statistics

Modern B2B Marketing

One of the best sources of information is industry statistics. To learn more useful information about B2B marketing, subscribe to the Modern B2B marketing Blog or follow Marketo on Twitter.

Have a Very Purple Holiday

Modern B2B Marketing

Wishing you a very happy, and “purple,” holiday season and all the best in 2011! Festively Yours, The Marketo Team. Have a Very Purple Holiday was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jana Lass For many years now (too many!)