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Building Loyalty Evolves with Data, Smartphones, and Personalization

Zoominfo

Figure 1 : Various loyalty-related job titles have risen steadily at companies since 2010. Early loyalty programs existed in part to gather data on the best customers to deliver a better experience to all customers. The Internet Changes Loyalty Approaches (1995–2010). Source: ZoomInfo. The Rise of Customer Experience Roles.

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Top Takeaways From Blogwell Philly 2010

Marketing Insider Group

They showed that there are many best practices that we can all learn from. Share: Read more from Social Media Blog , Blogwell , Marketing Innovation , Social Media , Social Media Campaigns 1 Comment Post a comment Trackbacks & Pingbacks BlogWell 2010: SAPs Social Media Strategy | SAP Web 2.0 Identify your influencers.

Web 2.0 100
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14 Marketing Over Coffee Podcasts You Need To Hear

Marketing Insider Group

Seth Godin Image Source: PCMA He’s written over a dozen best selling books and was a decade ahead of Inbound Marketing. So John pulled a stunt that caught his attention and set up an interview with him in 2010 and has been able to talk with him about each of his books since then. There’s links to other interviews with him here.

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The Hottest B2B Marketing Insider Topics Of 2010

Marketing Insider Group

On May 7th, 2010 I started this journey to document my thoughts and perspective on B2B Marketing. I have learned what is more important to you through your comments, links and content analysis. And here are the top 10 posts from 2010 based on volume: 1. I started the blog with posts on Why am I in Marketing?

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Vote for Your Favorite 2010 Superbowl Ad

B2B Marketing Traction

There has been a lot of buzz about this year’s Super Bowl ads and the fact that Pepsi eschewed the ad spend this year to run a contest for the best idea to help needy people. Note that the 2010 ads will not display until the 4th quarter of the game ends. src="[link]. Which of the ads is your favorite?

Ads 100
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Best Social PR Guides, Tips and Tools of 2010

Webbiquity

Get the answers to all of these questions and more here in some of the best social PR guides, tips and tools of the past year. Public Relations: The best press release is no press release by MarketingSherpa. Why PRs can be better link builders than SEOs by Econsultancy. Which online tools are most helpful for PR pros?

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5 Mistakes B2B Marketers Need to Avoid in 2010

Anything Goes Marketing

2009 has been a long year but as I reflect back on my many conversations, I've created a top 5 list of items to avoid in 2010: 1. In 2010 you will not have a choice but to make social media part of your overall marketing strategy. In 2010 you will not have a choice but to make social media part of your overall marketing strategy.