Your Sales Management Guru

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Sales Management: How Does March Look?

Your Sales Management Guru

As we close down 2010 and your thoughts about January are nestled in your head, its March that you should be considering. In a typical B2B sales environment, consider 1) the number of monthly sales calls that require a Pre-Sale technical Engineer=future number of proposals/quotes, 2) the number of opportunities/pipeline values in Stage 2 as compared to Stage 7(assuming 7 is your final stage) or 3) the number of new prospect Face to Face sales calls/month.

Sales Leadership, Marketing and Social Media

Your Sales Management Guru

If you are in selling in a B2B business then B2B Marketing zone is a great resource. I have provided the links below… Have a great weekend… B2B Marketing Zone. A community collecting and organizing the best information on the web about B2B Marketing. B2B Marketing Zone is a collection of blog posts and articles all around B2B Marketing. The goals of the B2B Marketing Zone are: Collect High Quality Content -.

Sales and Social Media-3 Keys

Your Sales Management Guru

He’s also the award-winning writer of the Webbiquity blog , which focuses on B2B lead generation and Web presence optimization — the fusion of SEO, search marketing, social media, content marketing and interactive PR. . Three Key Social Media Tactics for Sales.

Top-10 B2B Marketing Topics of 2010

Everything Technology Marketing

With 2010 coming to an end, it is time for a quick review of the most popular B2B marketing posts on the Everything Technology Marketing blog. 98) 3 - Is Traditional B2B Marketing Dead? (87) 87) 4 - What B2B Marekting tactics are Up, Down, Flat? (79)

A fascinating “hardcore” B2B social media success

grow - Practical Marketing Solutions

With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B.

Best Email Marketing Tips, Tactics and Metrics of 2010

Webbiquity

3 items that should be in your 2010 email budget by BtoB Magazine. Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence by Industrial Marketing Today. 3 Steps to Grow Your B2B E-mail List More Effectively by ClickZ.

Is Traditional B2B Marketing Dead?

Everything Technology Marketing

One of the discussions was about the dramatic changes happening in B2B marketing today and what the future will hold. The question "Is traditional B2B marketing dead?" What are your observations on the changes in B2B marketing?

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The 4 C’s of B2B Marketing

Buzz Marketing for Technology

So let’s take a look at another more contemporary framework for B2B marketing – the Four C’s. The 4 C’s of B2B Marketing are: Content – the creation of a steady stream of engaging content. We’ve all heard about the four P’s of marketing.

Facebook Advertising Tricks for B2B Marketers

Buzz Marketing for Technology

So let’s go through 3 Tricks to Maximize a Facebook Advertising purchase for B2B Marketers. If I could offer you a billboard in the middle of Times Square for little to no cost for you to advertise your company would you do it?

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity

You’ll find the answers to these questions and many more here in 50 of the best Twitter tools, posts, how-to guides and rants of 2010 so far.

Creating Engagement in B2B Marketing

Buzz Marketing for Technology

Their platform is good up to 20,000 people and we had 24,000 signed up for our January 19, 2010 virtual event. Related posts: B2B Marketing Content: Lure or Lasso? Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

How are consumers and b2b decision makers using social media in their buying processes? Americans spent nearly a quarter of their time online on social networking sites and blogs in 2010, up from 15.8 At its current rate, Twitter will process almost 10 billion tweets in 2010.

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Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

Best of B2B Marketing for September 2010. Great stuff in the B2B Marketing world in September. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Social media and the big conversation “fail” - grow - Practical Marketing Solutions , September 26, 2010 I am feeling sad and a bit ashamed of myself. B2B Voices , September 1, 2010 Image via CrunchBase.

The Best B2B Marketing Ideas of 2010

Fearless Competitor

It’s the first year of Fearless Competitor Favs – my favorite B2B marketing ideas from this past year. Click to download How to Find New Customers, our remarkably popular white paper. We’ll do this each December from now on. I … Continue reading → lead generation sales leadership Sales knowledge marketing funnel Management best practices Marketing Demand Generation Sales 2.0 Remarkable content Leadership

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7 Hot Trends In B2B Marketing Analytics | B2Bbloggers.com - B2B.

B2Bbloggers

In order to stay up to date with frequent changes and plan your marketing strategy accordingly, you should utilize B2B marketing analytics. Measuring outcomes – For B2B marketers, it’s all about measuring outcome metrics. B2Bbloggers.com is an online magazine for B2B marketers.

Best Twitter Guides, Tips and Tools of 2010

Webbiquity

Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. Best of 2010: 14 Ways Every Business Should Be Using Twitter by Inkling Media.

It's Budget Season - B2B Marketing Budget Trends for 2011

Everything Technology Marketing

MarketingSherpa asked more than 900 B2B marketers how they expect their marketing budgets to change for 2011. The results are in: The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC.

Practical B2B Blog Strategy | B2Bbloggers.com - B2B Social Media.

B2Bbloggers

But at the end of the day success in the B2B sphere isn’t about conversations and engagement: it’s about sales. Especially when studies suggest that the overwhelming majority of visitors to a B2B blog are first timers. So What’s the Best Approach for B2B blog success?

How to Produce and Promote Webinars Successfully [#B2Bchat Recap]

B2Bbloggers

About the B2Bblogger: Andrew Spoeth is an independent marketing consultant who specializes in B2B demand generation. B2Bbloggers.com is an online magazine for B2B marketers. B2B Marketing Predictions: Six Things That Won’t Happen In 2011 4. Technology Naughty Vs. Nice In 2010 2.

Buyer Personas: Where (and How!) to Start | B2Bbloggers.com - B2B.

B2Bbloggers

to Start July 7th, 2010 | By Jeremy Victor Earlier this year, I wrote a post, Humanize Your Marketing With Buyer Personas , because of what I feel is lacking in a lot of B2B marketing today. This is such an important step for any type of B2B marketing today.

Top-7 Challenges for B2B Marketers

Everything Technology Marketing

According to MarketingSherpa , the top challenges for B2B marketers are becoming, well, more challenging. B2B buyers don't trust the slow recovery and and take their time before pulling the trigger. Related posts: - The Brave New World of B2B Marketing - Are You Ready? -

B2B Marketing Metrics That Matter [#B2Bchat Recap] | B2Bbloggers.

B2Bbloggers

Here is an edited recap, the highlights of our August 26, 2010 Metrics That Matter in B2B Twitter chat. Social Media and B2B. Most important measurement of social media for B2B marketers is conversion rate of visitors drawn to site. Technology Naughty Vs. Nice In 2010 2.

SAL is the Glue that Binds Sales and Marketing in Lead Generation

Industrial Marketing Today

Clearly defining and understanding the implications of MQL, SAL and SQL are critical to the success of B2B lead generation. B2B marketers are being held a lot more accountable (as they should be) for their contributions to a company’s revenues. A lead is a lead, right?

Best LinkedIn Guides, Tips and Tactics of 2010

Webbiquity

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger.

7 Mistakes To Avoid In Your Next Webinar Invitation

The Point

Tags: B2B Marketing Copywriting Event Promotion Webinar Invitations email design email marketing b2b demand generation b2b lead generation Demand Generation direct marketing

Top 25 Articles and 8 Topics in B2B Marketing for March 2010

B2B Marketing Zone Posts

Best of B2B Marketing. March 2010. Great stuff in the world of B2B Marketing for March 2010. We’ve hit a new low: The shittiest social media marketing plan ever - grow - Practical Marketing Solutions , March 10, 2010 A local news and media company is getting into the social media consulting business. Real Examples of Social Media ROI - Customer Experience Matrix , March 19, 2010 Summary: some published examples of “hard&# ROI from social media.

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6 Tips for Understanding the B2B Business Decision-Making Process.

B2Bbloggers

Therefore, many of the rhetorical tactics and psychological triggers used in consumer marketing also work for B2B marketing, engaging the people who visit our websites, read our content, and use our products in their professional roles. B2Bbloggers.com is an online magazine for B2B marketers.

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity

10 Principles for B2B Sales by Better Closer. 10 Essential Social Media Tips for B2B Marketers by Mashable. Christina Warren tells b2b marketers how to use Twitter effectively, find their “social voice,&# efficiently monitor industry developments through social media, expand their influence and more in this excellent post. 10 Essential Social Media Tools for B2B Marketers by Mashable. The Potential of Social Media for B2B Markets by The Social CMO Blog.

Is The White Paper Dead for B2B Marketing?

Buzz Marketing for Technology

In place of a white paper, B2B companies need to create a topic micro site – i.e., a site focused on a single topic and providing a wide range of educational content and interactivity that a white paper alone just can’t provide. Creating Engagement in B2B Marketing A recent Cone Inc.’s

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5 Corporate B2B Blogs That You Should Copy

Anything Goes Marketing

The importance of blogs in your B2B marketing mix can't be overlooked. Blogs are too important in keeping customers and future customers informed about your industry, your products and your company, driving people to your website, and generating leads. A recent study by Hubspot found that those companies that use blogs generate 67% more leads than those that don't. However, anyone that can open a.

The New Marketing Accountability

B2B Marketing Insider

In “ Revising Our Demand Generation Definition as B2B Marketers &# Adam does an excellent job of thoroughly putting a call to action out to all marketers that demand generation needs to be end-to-end. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity

Economic conditions may have been tough in 2010, but there was no shortage of online innovation. 12 Social Media Tools for B2B Pre-Event Marketing by Social Media B2B. ** 5 Stars. Most Popular Free Windows Downloads of 2010 by Lifehacker. ** 5 Stars.

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Metrics That Matter in B2B Marketing [#B2Bchat]

B2Bbloggers

Join us Thursday at 8pm Eastern for this week’s Twitter chat, Metrics That Matter in B2B Marketing, where we will share our ideas and experiences surrounding metrics. Social Media and B2B. B2Bbloggers.com is an online magazine for B2B marketers.

90% of B2B Marketers Count on Content Marketing in 2010

Content Marketing Today

Here are some highlights to give you a flavor of why you need to get a copy of this free study : 90% of respondents are using content marketing in 2010. B2B Marketers Understand Need to Measure Success–Web Traffic and Direct Sales Lead the Way.

33 (of the) Best Marketing Strategy Guides and Insights of 2010

Webbiquity

Big Ed’s Top 10 B2B Marketing Trends For 2010 by Marketing-Gimbal. Edward Brice pretty much nailed the significant b2b marketing developments for 2010 (e.g. 2010: Social Network Advertising and Marketing Outlook by Brian Solis. Are B2B Marketers Missing the Point?

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Best Random but Interesting B2B Marketing Posts, Articles and Resources of 2010

Webbiquity

In this penultimate best-of-last-year post you’ll find a compendium of interesting, informative and valuable but difficult-to-categorize marketing-related articles and blog posts from 2010. B2B Marketing Tips, Insights and Resources. 101 B2B Marketing Cliches.

The New B2B Buyer Dialog: A Conversation with Kathleen Schaub

The Point

Most B2B companies will readily acknowledge how much the Web has transformed the way they market their product or service, most visibly in the form of vehicles like search, content marketing, social media, and lead management. Plus, B2B buyers have become expert buyers.

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